Motorola Mobility now in the Google house

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Steve's breakdown: Not too many years ago, Motorola Mobility was a 8 figure advertising account. Now that Google has it, who knows. Google doesn't know the first thing about advertising...

Best Buy Update II: Everybody’s New

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http://www.youtube.com/watch?v=2p4dvkhbsCU Steve's breakdown: Earlier this month we reported "Best Buy CEO & CMO gone" but now we feel it's time to give you the whole 2012 picture in regards to...

WVT gets new CMO

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Steve's breakdown: Here's another Broadband company. This is a very lucrative category and with Warwick, you'll be under the radar. WARWICK, NY: Warwick Valley Telephone Company (NASDAQ: WWVY), referred to as...

New CMO & COO at RIM

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Steve's breakdown: This has been a longtime coming but I'm not too sure about their choices. But no matter; they have a lot of work to do and a new...

New CMO at XGOLF

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Steve's breakdown: Judging by the new guy's background and the nature of the products, this looks like a digital ad account opportunity. LOS ANGELES, CA: XGOLF, a world-renowned advanced-technology golf...

HTC puts Global social media account in play

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http://www.youtube.com/watch?v=QoWBACFnmXo Steve's breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested...

Riverbed Sweeps Up a CMO

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Steve's breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I'm old) And I suspect there might be some consolidation in...

Amtel calls in new CMO

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Steve's breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the...

Mass Relevance makes a change at the top: New CMO

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http://www.youtube.com/watch?v=byEt52iX4wM Steve's breakdown: The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy's, NHL Awards, Katy Perry's California Dreams...

PR account in review at Wyse

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Steve's breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany...

Green Client wants to go after Consumers: SaviCorp

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http://www.youtube.com/watch?v=dGS__EaYRbo Steve's breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA,...

Conglomerate, Muthoot, puts Eveything in Review!

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http://www.youtube.com/watch?v=4rgO2H4Wxn8 Steve's breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is...

Sony India reviews creative duties

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http://www.youtube.com/watch?v=Aj-HMoTvZ4Y Steve's breakdown: They say the review has already begun but if you handle Sony somewhere, I get in there to pitch. NEW DELHI, Delhi India: Sony India, one of...

Kenwood kicks off $31 million global advertising review

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http://vimeo.com/21109032 Steve's breakdown: Remember when this brand felt like an American stereo brand? That's before they merged with JVC. Now they're all about kitchens and Europe and expanding into Asia...

HP Parts Ways with 72andSunny

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Steve's breakdown: Here's one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO...

Phillips Kicks Off Media, Creative Review

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Steve's breakdown: Back in March we reported Philips had called $100m global digital pitch and now this. Good luck to those who have the juice. AMSTERDAM, Netherlands: Electronics giant Philips...

Has Stephen Elop doomed Nokia?

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Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The...

Panasonic names new head of marketing, branding

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Steve's breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either...

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