Industry: Technology

Qualcomm bags new CMO

Steve’s breakdown: Qualcomm snags marketing chief away from Intel and we suspect will be up to some big changes! SAN DIEGO, CA: Qualcomm said this morning that it has named Anand Chandrasekher as its new Chief Marketing Officer. Chandrasekher joins the company from Intel, where he was Vice President, General Manager for that firm’s Ultra Mobility Group, which […]

Skype calls in new marketing head

Steve’s breakdown: Another Ex-Yahoo executive finds a new gig. This time with it’s with Skype. We expect there will be an uptick in digital media & marketing at Skype because of this hire so get in there. PALO ALTO, CA: Skype, a division of Microsoft, today announced it is adding Elisa Steele to its senior […]

Global social media review for LG

Steve’s breakdown: Last August we reported LG Electronics and Global Shop Bartle Bogle Hegarty Split, and told our readers the account was going to be split up. And well, here ya go! SEOUL, Korea: LG Electronics is searching for an agency to handle a social media campaign. The company has been in direct contact with […]

Nokia calls in PR review

Steve’s breakdown: Never get into bed with any one named Micro or Soft. (Sorry, that had to happen some day) Anyway, this PR push looks substantial so get out the big guns. BTW: Our last Nokia stary was last month when we reported Nokia throws the Hail Mary with leadership shake-up SAN FRANCISCO, CA: Nokia […]

Avaya connects with new CMO

Steve’s breakdown: It looks as if Avaya is tilting towards the west lately which could mean they’re getting ready for something big soon. Keep an eye on this guy. BASKING RIDGE, NJ & SANTA CLARA, CA: Today, Avaya announced the appointment of Mark Wilson as Chief Marketing Officer based in the company’s growing Santa Clara, […]

Huawei communications giant calls for global pitch

Steve’s breakdown: The Chinese telecoms giant Huawei has kicked off a global pitch for a corporate brand strategy brief. HONG KONG, China: Huawei Group has invited networks to pitch to create a campaign to build its corporate brand in key markets including the UK, China, Japan, Europe and North America. The pitch is being led […]

NYC Payphones turned to WiFi hotspots!

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Steve’s breakdown: In case you didn’t know, FIS is the world’s largest global provider dedicated to banking and payments technologies. With a long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 100 countries. JACKSONVILLE, FL: FIS, the world’s largest provider of banking and payments technology, today announced […]

New CMO at Cbeyond

Steve’s breakdown: This BtoB company is in a growth category where we see a lot of potential. Plus these folks seem open to good creative so get in there and introduce yourself. ATLANTA, GA: Cbeyond, Inc. CBEY +3.10% , a leading provider of cloud and network services to small and mid-sized businesses, today announced the […]

U.S. Cellular calls in new CMO

Steve’s breakdown: Looks like a little bit of a shake up over at US Cellular. You might want to check that out to see what’s going on. CHICAGO, IL: United States Cellular Corp. (USM) announced changes to its executive leadership structure. The company said it created three new leadership positions and, as a result of these […]

Yammer gets gobbled by Microsoft

Steve’s breakdown: The immediate response to this acquisition has been that Microsoft is behind the eightball on this one. We see it as an opportunity for a marketing firm who can take Yammer to the front of the pack. SEATTLE, WA: Microsoft’s announcement Monday that it will acquire Yammer, a social network for corporate use, […]

ADT catches CMO

Steve’s breakdown: Here’s a new CMO at a company that wants to look like it’s out from under its owner, Tyco, that is tasked with putting “some rigor in place around how we’re going-to-market and generating leads to drive new growth.” Now there’s a simple BtoB account to break into. BTW: I use ADT at […]

Two in one pitch: Liberty & Videocon

Steve’s breakdown: She’s a strange combo but who are we to complain about another account review. MUMBAI, India: General insurance brand Liberty Videocon is scouting for a creative partner. Liberty Videocon is a JV (joint venture) company between US-based Liberty Mutual Group and Indian consumer electronics player Videocon. The process is underway in Mumbai. Though […]

Nokia throws the Hail Mary with leadership shake-up

Steve’s breakdown: With all these changes, there has got to be an ad account somewhere to pitch. Especially after the “Smartphone Beta Test is Over” campaign. FYI: We’ve been watching the fall of this company for a while now. Last year we reported Has Stephen Elop doomed Nokia? and then we posted Nokia, Wieden & […]

Best Buy Update III: Founder is Out!

Steve’s breakdown: The count down to the Best Buy agency review has officially started. Do the research and be ready to pounce once the dust settles. RICHFIELD, MN: Best Buy Co. Inc. founder Richard Schulze said on Thursday that he is immediately resigning from his role of chairman and as a director board as he […]

Virgin Mobile & FRiENDi hook-up in Africa & Middle East

Steve’s breakdown: Say what you want about Sir Richard Branson, the guy is truely global so if you get in good graces with his company, an opportunity will come. Here’s another one. JOHANNESBURG, South Africa & DUBAI, UAE: Virgin DGroup and FRiENDi GROUP have announced the signing of a strategic partnership agreement for the Middle East […]

Mahanagar Telephone Nigam is taking calls for their account

Steve’s breakdown: Deadline to apply is June 22, size of the biz is $4.5 million, eligibility criteria for this account is in italics below. Good luck MUMBAI, India: Mahanagar Telephone Nigam Limited (MTNL) Mumbai has called advertising agencies for empanelment for the next two years. Last date for application for the empanelment is June 22, 2012. […]

Technicolor gets its mojo back via patents: Marketing next?

Steve’s breakdown: This story is interesting to us because of two reasons. I actually pitched and won this business while at M&C Saatchi and, believe it or not, they do have lots of products that need to be advertised and sell. Two: They have just finished reorganizing and are racking up revenue by going after […]

Huawei puts UK PR in Review

Steve’s breakdown: This review hit the ground running so if you are interested, move fast. BASINGSTOKE, UK & SHENZHEN, China: Chinese networking giant Huawei is reviewing its UK PR account, as it steps up ambitious growth plans in the country. The telecommunications company, often viewed as one of the few Chinese companies with realistic global […]

Motorola Mobility now in the Google house

Steve’s breakdown: Not too many years ago, Motorola Mobility was a 8 figure advertising account. Now that Google has it, who knows. Google doesn’t know the first thing about advertising beyond selling it. Maybe that’s why you should pitch it. MOUNTAIN VIEW, CA: Google has completed its $12.5 billion purchase of device maker Motorola Mobility […]

Best Buy Update II: Everybody’s New

Steve’s breakdown: Earlier this month we reported “Best Buy CEO & CMO gone” but now we feel it’s time to give you the whole 2012 picture in regards to people changes. No disrespect to the agency that created the Super Bowl ad featured here, but it’s going to be tough to hold on to that […]

National Wireless Internet Service: The future ad account

Steve’s breakdown: It’s not a matter of if but when we will all be able to connect to the internet from everywhere USA. It will be a major coup for whomever gets it so you might as well get started on that now. EVERYWHERE, USA: Five of the nation’s largest cable companies — Comcast Corp., […]

Cloud Computing Companies: The next new business frontier

Steve’s breakdown: We here at The Ratti Report thought it was about time to start regarding companies in the cloud computing industry as new business prospects. They’ve been around for a while now and it would be hard to think about any serious organization not in the cloud some way. In fact, The Ratti Report […]

WVT gets new CMO

Steve’s breakdown: Here’s another Broadband company. This is a very lucrative category and with Warwick, you’ll be under the radar. WARWICK, NY: Warwick Valley Telephone Company (NASDAQ: WWVY), referred to as WVT Communications Group, the parent company of leading cloud communications pioneers, today announced the addition of William Birnie as Chief Marketing Officer, a newly created […]

New CMO & COO at RIM

Steve’s breakdown: This has been a longtime coming but I’m not too sure about their choices. But no matter; they have a lot of work to do and a new ad agency would certainly help. WATERLOO, Canada: Research in Motion Ltd. has appointed two new executives, it said Tuesday. Frank Boulben will take on the […]


Steve’s breakdown: Judging by the new guy’s background and the nature of the products, this looks like a digital ad account opportunity. LOS ANGELES, CA: XGOLF, a world-renowned advanced-technology golf simulator, club-fitting and instructional system, announces the appointment of Jay Russo as Chief Marketing Officer and Chief Strategy Officer. During eight years in the golf-simulation […]

Another CMO is leaving his post: This time at Kodak

Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next? ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company. The […]

HTC puts Global social media account in play

Steve’s breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested in participating. TAOYUAN CITY, Taiwan: The appointed agency will be expected to handle HTC’s social media output across platforms such as Facebook and Twitter. ISBA is […]

Everyone is talking about it: IntraLinks gets CMO

Steve’s breakdown: Information management is one of those categories that is in its infancy so if your shop likes to get into growth industries, and who doesn’t, jump right in and introduce yourself. NEW YORK, NY: IntraLinks, IL -0.21% , a leading provider of critical information exchange solutions, today announced the appointment of Rainer Gawlick as […]

Riverbed Sweeps Up a CMO

Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it. SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, […]

Amtel calls in new CMO

Steve’s breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the industry’s first integrated solution for managing mobile device security and telecom expenses, today announced the appointment of Richard Bliss to the position of Chief Marketing […]

Mass Relevance makes a change at the top: New CMO

Steve’s breakdown: The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy’s, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall. Moreover, the company has been an integral part of some of the largest, most watched media brands in […]

PR account in review at Wyse

Steve’s breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany increasing demand for the company’s products. According to sources involved in the process, Wyse has contacted several agencies regarding its global PR needs, which span […]

Intel Puts Global Advertising for Major Initiative in Review

Steve’s breakdown: We believe we’re scooping the entire American press here. Intel has called a global creative pitch led by Intel’s Asia-Pacific team in Hong Kong. A number of New York agencies are already said to be participating so you’ll have to move fast! HONG KONG: According to industry sources, the pitch is to appoint […]

New Samsung Football PR Account goes into Review

Steve’s breakdown: This pitch is moving fast so if you could be a contender, get in there now! LONDON, UK: Samsung Electronics has put a new $500K PR brief up for grabs, aimed at boosting the brand’s association with football. The review comes ahead of the UEFA 2012 European Championships later this year. Although Samsung […]

Green Client wants to go after Consumers: SaviCorp

Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or […]

Hewlett-Packard scans the globe for Global Creative Agency

Steve’s breakdown: Three client CEOs in two years can’t be easy for an agency to take. Hopefully they are done with that nonsense. BTW: The video technique used in their “hands” campaign was one of the most copied video effects out there. PALO ALTO, CA: Hewlett-Packard is on the hunt for a global creative agency […]

Conglomerate, Muthoot, puts Eveything in Review!

Steve’s breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is said to be more than $24 million. DELHI, India: Muthoot Group, an M George Enterprise, is on the lookout for a creative partner. The pitch, which […]

RadioShack Announces Search for Creative Agency of Record

Steve’s breakdown: EXCLUSIVE! The Ratti Report is proud to be the first to report that the RadioShack account is in review.  Select Resources International is handling the pitch so make sure you SRI Fact Sheets are up to date. Say what you want about this review, I love that dog in the featured ad! FORT […]

Sony India reviews creative duties

Steve’s breakdown: They say the review has already begun but if you handle Sony somewhere, I get in there to pitch. NEW DELHI, Delhi India: Sony India, one of the largest players in consumer electronics and IT products segment, is said to be reviewing the creative duties of its entire product portfolio. Some of Sony […]

Panasonic in PR agency hunt for first foray into smartphones

Steve’s breakdown: The is a big bet but I take their money if I could. OSAKA, Japan: The pan-European brief is understood to include the UK plus five other European countries. The company, Japan’s largest maker of home appliances, has not sold mobile phones outside its home country since 2005. Panasonic will be producing Google […]

Kenwood kicks off $31 million global advertising review

Steve’s breakdown: Remember when this brand felt like an American stereo brand? That’s before they merged with JVC. Now they’re all about kitchens and Europe and expanding into Asia and South America. But if you’re interested in expanding, here’s a good account to grow with. YOKOHAMA, Japan: The company, which spends around £2 million on […]

LG Electronics and Global Shop Bartle Bogle Hegarty Split

Steve’s breakdown: Bad news for BBH is great news for multiple shops around the globe because LG is going to have agencies pitch for international projects and not have an AOR. SEOUL, Korea: LG Electronics and Bartle Bogle Hegarty have parted ways after the Korean marketer decided to make the agency pitch for each project […]

HP Parts Ways with 72andSunny

Steve’s breakdown: Here’s one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO ALTO, CA: Sources are telling us that Hewlett-Packard and 72andSunny are no longer working together. If you remember, the agency created that rather amusing “Let’s […]

Phillips Kicks Off Media, Creative Review

Steve’s breakdown: Back in March we reported Philips had called $100m global digital pitch and now this. Good luck to those who have the juice. AMSTERDAM, Netherlands: Electronics giant Philips is conducting a global review of both its media and creative assignments, the company confirmed today. In the U.S. alone, the client spends and estimated […]

New global chief executive of Sony Computer Entertainment

Steve’s breakdown: Another big move over at Sony. In March we reported about the new electronics chief, now this. He’s the first non-Japanese in the position so he’ll be watched extra close. Maybe you can help him out a bit on the marketing side. TOKYO, Japan: Andrew House, head of Sony’s PlayStation businesses in Europe […]

Has Stephen Elop doomed Nokia?

Steve’s breakdown: No matter how fishy a story sounds, when there’s failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The N9 and N950 clearly show that Nokia had good smartphones already in the development pipeline, but new CEO Stephen Elop never gave them a chance. […]

Samsung Telecommunications America Names CMO

Steve’s breakdown: Here’s an account I worked on while at Cheil America so I know this ex-Nike guy is going to run into a bit of culture shock. Samsung is Korean before it’s anything else. Hopefully he’ll be able to pump up them but he’ll probably need some help. Are you up to the task? […]

Panasonic names new head of marketing, branding

Steve’s breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either way, there’s opportunity in New Jersey. SECAUCUS, NJ: Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Ms. Noonan, who was most […]

Nokia calls $148 million global pitch for smart devices account

Steve’s breakdown: There are some good shops in the Nokia’s agency roster but it seems they want one more. The sooner you make the decision to go after this account, the easier it will be to do so. UPDATE: W+K Denies Report of Nokia RFI ESPOO, Finland: Nokia has issued a global request for information to […]

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