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Steve's breakdown: Not too many years ago, Motorola Mobility was a 8 figure advertising account. Now that Google has it, who knows. Google doesn't know the first thing about advertising...
http://www.youtube.com/watch?v=2p4dvkhbsCU Steve's breakdown: Earlier this month we reported "Best Buy CEO & CMO gone" but now we feel it's time to give you the whole 2012 picture in regards to...
Steve's breakdown: It's not a matter of if but when we will all be able to connect to the internet from everywhere USA. It will be a major coup for...
Steve's breakdown: We here at The Ratti Report thought it was about time to start regarding companies in the cloud computing industry as new business prospects. They've been around for...
Steve's breakdown: Here's another Broadband company. This is a very lucrative category and with Warwick, you'll be under the radar. WARWICK, NY: Warwick Valley Telephone Company (NASDAQ: WWVY), referred to as...
Steve's breakdown: This has been a longtime coming but I'm not too sure about their choices. But no matter; they have a lot of work to do and a new...
Steve's breakdown: Judging by the new guy's background and the nature of the products, this looks like a digital ad account opportunity. LOS ANGELES, CA: XGOLF, a world-renowned advanced-technology golf...
http://www.youtube.com/watch?v=5OIWfmjnJPs&feature=player_embedded Steve's breakdown: So here's the plan: revamp marketing to emphasize the value of its data and voice plans, make-over the pink-clad model spokeswoman to project a tougher image and...
Steve's breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket...
http://www.youtube.com/watch?v=QoWBACFnmXo Steve's breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested...
Steve's breakdown: Information management is one of those categories that is in its infancy so if your shop likes to get into growth industries, and who doesn't, jump right in and...
Steve's breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I'm old) And I suspect there might be some consolidation in...
Steve's breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the...
http://www.youtube.com/watch?v=byEt52iX4wM Steve's breakdown: The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy's, NHL Awards, Katy Perry's California Dreams...
Steve's breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany...
http://www.youtube.com/watch?v=OnUjfCA45s4 Steve's breakdown: We believe we're scooping the entire American press here. Intel has called a global creative pitch led by Intel's Asia-Pacific team in Hong Kong. A number of...
Steve's breakdown: This pitch is moving fast so if you could be a contender, get in there now! LONDON, UK: Samsung Electronics has put a new $500K PR brief up...
http://www.youtube.com/watch?v=dGS__EaYRbo Steve's breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA,...
http://www.youtube.com/watch?v=Wi8Gf3EsqaY Steve's breakdown: Three client CEOs in two years can't be easy for an agency to take. Hopefully they are done with that nonsense. BTW: The video technique used in...
http://www.youtube.com/watch?v=4rgO2H4Wxn8 Steve's breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is...
http://www.youtube.com/watch?v=pX5YsU8sir4 Steve's breakdown: If you read between the lines of this article it's clear RIM sees an opportunity with Steve Jobs not behind the wheel of Apple. Look for this...
Steve's breakdown: EXCLUSIVE! The Ratti Report is proud to be the first to report that the RadioShack account is in review. Select Resources International is handling the pitch so make...
http://www.youtube.com/watch?v=Aj-HMoTvZ4Y Steve's breakdown: They say the review has already begun but if you handle Sony somewhere, I get in there to pitch. NEW DELHI, Delhi India: Sony India, one of...
Steve's breakdown: The is a big bet but I take their money if I could. OSAKA, Japan: The pan-European brief is understood to include the UK plus five other European...
http://vimeo.com/21109032 Steve's breakdown: Remember when this brand felt like an American stereo brand? That's before they merged with JVC. Now they're all about kitchens and Europe and expanding into Asia...
http://www.youtube.com/watch?v=qXJEUimk-hg Steve's breakdown: Bad news for BBH is great news for multiple shops around the globe because LG is going to have agencies pitch for international projects and not have...
Steve's breakdown: Here's one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO...
Steve's breakdown: Back in March we reported Philips had called $100m global digital pitch and now this. Good luck to those who have the juice. AMSTERDAM, Netherlands: Electronics giant Philips...
Steve's breakdown: Another big move over at Sony. In March we reported about the new electronics chief, now this. He's the first non-Japanese in the position so he'll be watched...
Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The...
Steve's breakdown: Here's an account I worked on while at Cheil America so I know this ex-Nike guy is going to run into a bit of culture shock. Samsung is...
Steve's breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either...
Steve's breakdown: There are some good shops in the Nokia's agency roster but it seems they want one more. The sooner you make the decision to go after this account,...
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