Industry: Technology

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

$15 million tech client is forced to hire new CMO

Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public way? Most do so a call of congratulations is in order to start the conversation. PALO ALTO, CA: HP Inc. announced that Vikrant Batra will succeed […]

New CMOs at Cruise Line, Mobile Game Publisher, Restaurant Group, Software Company and More

Steve’s breakdown: We’re doing stuff in groups today. Here’s six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired to serve as the company’s vice president of marketing and public relations. Wressell will be responsible for the company’s brand communications, digital marketing, customer relationship […]

Cybersecurity company gets deep pockets

Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets could be desirable. Mr. Neville Letzerich is the CMO and he just joined the company in May. Here’s his email: [email protected] ANN ARBOR, MI & […]

Facebooks’ CMO Job Description

Steve’s breakdown: Talk about getting an inside look at this struggling giant. If you can’t find hints of any new business opportunities in this job description, look again. Check this requirement out “Experience managing marketing budgets of US$500 million” MENLO PARK, CA: Facebook’s mission is to give people the power to build community and bring […]

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. […]

Resurrecting this Retail Brand will Require advertising

Steve’s breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack “express”. They will have to get the work out because you know there’s pent-up demand for the stores. It’s a clean-slate so get in line before all the spots are taken up. FORT WORTH, TX: The twice-bankrupt RadioShack is launching a new […]

3 Regional RFPs

Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It’s a slow Monday 😛 City of Coquitlam, Canada Issues RFP For Branding and Marketing The purpose of this RFP is to invite proposals from qualified firms to provide a marketing and brand identity strategy, website design, […]

Hardware company looks to make some moves

Steve’s breakdown: Lenovo is on the look out for a new CMO. Considering how many agencies they now use, one could assume there will be some changes made to the roster once the new CMO takes over. The job description is below. CHICAGO, IL: As Chief Marketing Officer, you will oversee the planning, development and […]

$12 Million BtoB Lead Alert

Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON, TX: KKR & Co.’ will pay $8.3 billion to buy BMC Software, sources said — marking the buyout shop’s biggest acquisition in years. Henry Kravis’ […]

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs to be mopped-up. It also needs to be separated from their consumer marketing. This is a way bigger problem for AT&T so start with them. […]

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done in house? Why is Droga5 working with both clients? Is this really just a T-Mobile takeover of Sprint? I’m sure will learn more soon but […]

Six words: Grad Conn CMO Microsoft Raging Waters

Steve’s breakdown: That’s not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it’s not a great time to be in the consumer information mining business which could be a great reason this guy could use some help navigating these waters. NEW YORK, NY: Sprinklr, the world’s leading […]

Vehicle maintenance APP can’t find CMO with a map anna flashlight

Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at the fact that they are going to be looking into hiring an advertising agency. There’s a lot of competition so they’ll need to think big! […]

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. […]

Big Blue in Global Pitch

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Bringing in Big Toy Talent to will move this ad account

Steve’s breakdown: If you’re into artificial intelligence we might have a lead for you. Osmo has brought in a major toy vet to help with expansion and we believe he’ll be bringing in some big guns to take care of business. PALO ALTO, CA: California-based augmented reality and artificial intelligence company Osmo has tapped former Activision […]

Bad time to lose a CMO at massive brand: Fill the leadership gap

Steve’s breakdown: Facebook is in a bit of a treacherous period but the CMO doesn’t care because he’s off to work the mid-term elections. This will probably be the biggest window to get onto Facebook’s agency roster so don’t waist any time jumping head-first. MENLO Park, CA: Facebook is losing its marketing boss at an […]

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if you have an account in the space. Which means one could create an entire ad agency with this category. Here’s the next one . . […]

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at [email protected] He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has issued an RFP for an agency to support creative services across its portfolio of brands and to help reposition and expand Haier in North America, […]

New CMO BtoB Report

Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with New Chief Marketing Officer GLENDALE, CA: Beyond Limits, a developer of advanced artificial intelligence (AI) and cognitive computing solutions, today announced it has appointed Dann Wilkens […]

Consumer Electronics Show has more leads than all the rest

Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to new heights. Here are just a dozen products to demonstrate what I’m talking about. LAS VEGAS, NV & EVERYWHERE, USA: Are you ready to talk […]

A client every agency has coveted for decades just got all cryptocurrency

Steve’s breakdown: Eastman Kodak is going to launch KODAKCoin and as you know, currency is worthless unless people have faith. You know what gives people faith? Kodak Moment Commercials! Jump On It!! ROCHESTER, NY: Kodak is moving from cameras to crypto in a move likely to be viewed as a picture-perfect example of bitcoin mania. The […]

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales go up would be very welcome. Considering all the amazing footage they have at their disposal, you’d think this account would be a creative no-brainer […]

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and SoftBank have agreed to a long-awaited tender offer on Thursday, in a deal that would value Uber at $48 billion, an Uber spokesperson said. The […]

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s mammoth media agency account is up for grabs in a closed review. “As part of our normal course of business, Microsoft is conducting a closed […]

Global Agency Review in the Speaker Biz: RFP

Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to also try Mr. Ran Feder at [email protected] He’s the Senior Director, Head of Global Channel Retail Marketing Read on . . . SANTA BARBARA, CA: […]

Steal this account: Luxury player in the phone biz

Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect they’ll need some home-grown expertise there in the states. Get the team on it . . . SHENZHEN, China: The phone takes dazzling photos and […]

Halloween crushed this company: Now need serious comm strategy

Steve’s breakdown: The news has yet to broken in the US regarding’s totally shut down on Halloween. The one day you need the doorbell more than ever and the system crashes. Twitter is on fire with all its customers, including me, just furious. What now? You call and tell them you know how to […]

Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with [email protected] FREMONT, CA: Sandvine, a global leader in active network intelligence, announced that Samir Marwaha has joined as the Chief Marketing Officer. Bringing almost 30 years of experience from […]

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She knows too much 😀 SAN DIEGO, CA: Qualcomm Incorporated (NASDAQ: QCOM) today announced that Penny Baldwin has joined the Company as senior vice president and […]

World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe in telephones so you’ll have to use this link for now. NEW YORK, NY: JW Player, the world’s largest network-independent video platform, today announced it […]

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number is 408-727-1885. SAN JOSE, CA: Unified Communications-as-a-Service (UCaaS) specialist 8×8 has hired three new marketing executives who have experience with the likes of Hewlett Packard Enterprise, OneLogin […]

Drone company just got much bigger wings

Steve’s breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace giant Boeing announced on Thursday that it would be buying its long-term partner Aurora Flight Sciences in an effort to diversify its portfolio further by […]

AI-based nutrition company ready for aggressive expansion

Steve’s breakdown: STYR Labs is the company and John Siefertas is the new Chief Marketing Officer. They have some nice art direction but don’t see any real advertising yet. SCOTTSDALE, AZ: STYR Labs, an AI-based company that aligns wearable technology, smart devices and apps to create personalized nutrition at every life stage, announces the appointment of John Siefertas Chief […]

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been named vice president, chief marketing officer. In this newly created position Watson, an experienced strategy and business development leader, will lead the company’s global marketing […]

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as EVP & Chief Marketing Officer, reporting directly to Chief Executive Officer and President Kevin Sheehan. A 25-year veteran of entertainment, consumer products and sports marketing industries, […]

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media agencies at the start of the creative process to push them to be “much more strategic”.” AMSTERDAM, Noord-Holland & ANDOVER, MA: Philips is rethinking how […]

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced Anshu Agarwal as its new Chief Marketing Officer. As organizations worldwide make the transition from traditional datacenter […]

BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability Services Appoints Kathy Schneider as New Chief Marketing Officer  WAYNE, PA: Sungard Availability Services® (Sungard AS), a leading provider of information availability through managed IT, cloud […]

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the RFP GERMANTOWN, MD: Biotechnology company Intrexon has issued a request for proposal for an agency that can develop and execute an earned media strategy surrounding […]

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today announced the appointment of  Laura Wilbanks as Chief Marketing Officer, succeeding Trey Loughran, who recently assumed the role of President of United States Information Solutions […]

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its market value disappear since going public in March. Now the situation could go from bad to worse. Snap (SNAP), the parent company of Snapchat, fell […]

Best Buy’s shot in the foot needs communications first aid

Steve’s breakdown: We think Best Buy is making a giant mistake hiring a third party to do their Geek Squad work. The Geek Squad is the best thing they have going and to do this must be managed from a communication standpoint. That’s something to pitch! RICHFIELD, MN: Best Buy is restructuring some of its […]

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