Big Blue in Global Pitch

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Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March 9th but they are looking for a lot of different services here. Give this article...

Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....

Bringing in Big Toy Talent to will move this ad account

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https://www.youtube.com/watch?time_continue=41&v=1JoIqEGuSlk Steve's breakdown: If you're into artificial intelligence we might have a lead for you. Osmo has brought in a major toy vet to help with expansion and we believe he'll...

Another eSports account to pitch

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https://www.youtube.com/watch?time_continue=15&v=hcW5i3-OO0A Steve's breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer...

$7 Million Home Appliance RFP

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Steve's breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He's the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...

New CMO BtoB Report

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Steve's breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...

Sprucing-Up advertising for a better Sale

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Steve's breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

Iconic home electronics brand will change agencies

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https://www.youtube.com/watch?time_continue=10&v=EpFoEoAGwSY Steve's breakdown: We're talking about the sale of Westinghouse which was the first TV brand in my house. They are more about nuclear technology, fuel and services now but their...

Japanese company needs to start thinking USA PR

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https://www.youtube.com/watch?v=NqLoXH0359w Steve's breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber...

$1.5 Billion Review

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https://www.youtube.com/watch?time_continue=60&v=QVtgtJQ8AZM Steve's breakdown: If your part of an agency network, you should probably call headquarters to see if they're in this MicroSoft review. They might need your help. SEATTLE, WA:...

Global Agency Review in the Speaker Biz: RFP

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Steve's breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he's the guy with the RFP. You might want to...

Active network intelligence activates new CMO

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https://www.youtube.com/watch?v=TVkxkvJaVx4 Steve's breakdown: Enough with the wellness stuff. Now we're talking about an active network intelligence company with a new CMO that's ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT,...

World’s largest network-indy video platform lands CMO

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Steve's breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don't believe...

Drone company just got much bigger wings

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Steve's breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace...

3 new CMOs at BtoB clients

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Steve's breakdown: Here's this week's batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

James Bond has a new CMO

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Steve's breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...

Global media review in Healthcare Electronics

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Steve's breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. "Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

BtoB new CMO Report

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Steve's breakdown: Here's a fresh batch for y'all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

BtoB New CMO Report

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Steve's breakdown: We know most of you don't "do" BtoB but we don't think it should be ignored so here's a batch of 3 companies with new CMOs. Sungard Availability...

Biotech Company Issues Media Engagement RFP

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https://www.youtube.com/watch?time_continue=21&v=vmKJriJPOMI Steve's breakdown: This RFP is for "Earned Media for Two High Profile Events and Launch of Global Initiative in September" held at the UN General Assembly. Contact us for...

BtoB new CMO report

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Steve's breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

Can advertising save a stock?

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Steve's breakdown: It's kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What's your opinion? VENICE, CA: Snapchat has seen much of its...

Back from the dead: Radio Shack

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Steve's breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is...

New CMO & CRO in eSports world

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Steve's breakdown: ESL is the company and it's totally worth while to give these guys a hearty "congrats" and find out what the plan is. NEW YORK, NY & LOS...

Luxury Watch Account Just hanging Out There

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Steve's breakdown: Louis Vuitton has just launched a smart watch but who's handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...

IBM has a new CMO but not that one

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Steve's breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn't sounds like a marketing shift...

New CEO lays out the gameplan

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Steve's breakdown: Pandora's new CEO gave a bunch clues to what's next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn't take long. Just...

BtoB New CMO report

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Steve's breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place...

Tech company launches Health brand

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Steve's breakdown: Nokia took over the Withings brand last year and also announced that those products will now be rebranded and launched under the Nokia brand. We mention this because,...

Call Uber cause they need a ride

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Steve's breakdown: Right now Uber doesn't have a CEO, a COO, a CFO, a CMO, a chief diversity officer, general counsel or a senior vice president of engineering. If there was...

Two New CMOs at tech companies

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Zscaler Appoints Howard Ting as Chief Marketing Officer SAN JOSE, CA: Zscaler, Inc., the leading cloud security company, today announced the appointment of Howard Ting as its new chief marketing...

BtoB Report of 4 new CMOs

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Steve's breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company...

Where is the new biz lead against Amazon?

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Steve's breakdown: Some might think it's Best Buy but we believe it's the company handling all the short term rentals for Best Buy: Lupoid They're small but clearly ready to take...

BtoB new CMO report

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Steve's breakdown: We have four for ya today. They tend to come in bunches. ReliaQuest Appoints Kathleen Finato as Chief Marketing Officer TAMPA, Fla., May 23, 2017 /PRNewswire/ — ReliaQuest,...

BtoB new CMO report

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Steve's breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as...

Guess what camera brand just got sold?

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Steve's breakdown: Yeah, you guessed it: Polaroid. It will take a little research but if this brand is in your wheelhouse, it will totally be worth the effort. Read on ....

Taking music public

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Steve's breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they're thinking big....

Sleep monitor company found a bigger bed

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Steve's breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we're sure millions will...

Cannabis lead alert: mCigs just scored CMO

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Steve's breakdown: As you guys know, we're all over this category because there's no stopping its rise. mCig is the next one to start taking it to the next level. Check out the...

@Infosys to open 4 hubs in #UnitedStates

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Steve's breakdown: This is the global tech outsourcing giant and, as far as I can see, they have no realistic marketing plan to make this happen here in the states. Read...

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