Big Blue in Global Pitch

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Bringing in Big Toy Talent to will move this ad account

Steve’s breakdown: If you’re into artificial intelligence we might have a lead for you. Osmo has brought in a major toy vet to help with expansion and we believe he’ll be bringing in some big guns to take care of business. PALO ALTO, CA: California-based augmented reality and artificial intelligence company Osmo has tapped former Activision […]

Bad time to lose a CMO at massive brand: Fill the leadership gap

Steve’s breakdown: Facebook is in a bit of a treacherous period but the CMO doesn’t care because he’s off to work the mid-term elections. This will probably be the biggest window to get onto Facebook’s agency roster so don’t waist any time jumping head-first. MENLO Park, CA: Facebook is losing its marketing boss at an […]

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if you have an account in the space. Which means one could create an entire ad agency with this category. Here’s the next one . . […]

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has issued an RFP for an agency to support creative services across its portfolio of brands and to help reposition and expand Haier in North America, […]

New CMO BtoB Report

Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with New Chief Marketing Officer GLENDALE, CA: Beyond Limits, a developer of advanced artificial intelligence (AI) and cognitive computing solutions, today announced it has appointed Dann Wilkens […]

Consumer Electronics Show has more leads than all the rest

Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to new heights. Here are just a dozen products to demonstrate what I’m talking about. LAS VEGAS, NV & EVERYWHERE, USA: Are you ready to talk […]

A client every agency has coveted for decades just got all cryptocurrency

Steve’s breakdown: Eastman Kodak is going to launch KODAKCoin and as you know, currency is worthless unless people have faith. You know what gives people faith? Kodak Moment Commercials! Jump On It!! ROCHESTER, NY: Kodak is moving from cameras to crypto in a move likely to be viewed as a picture-perfect example of bitcoin mania. The […]

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales go up would be very welcome. Considering all the amazing footage they have at their disposal, you’d think this account would be a creative no-brainer […]

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and SoftBank have agreed to a long-awaited tender offer on Thursday, in a deal that would value Uber at $48 billion, an Uber spokesperson said. The […]

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s mammoth media agency account is up for grabs in a closed review. “As part of our normal course of business, Microsoft is conducting a closed […]

Global Agency Review in the Speaker Biz: RFP

Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to also try Mr. Ran Feder at He’s the Senior Director, Head of Global Channel Retail Marketing Read on . . . SANTA BARBARA, CA: […]

Steal this account: Luxury player in the phone biz

Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect they’ll need some home-grown expertise there in the states. Get the team on it . . . SHENZHEN, China: The phone takes dazzling photos and […]

Halloween crushed this company: Now need serious comm strategy

Steve’s breakdown: The news has yet to broken in the US regarding’s totally shut down on Halloween. The one day you need the doorbell more than ever and the system crashes. Twitter is on fire with all its customers, including me, just furious. What now? You call and tell them you know how to […]

Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with FREMONT, CA: Sandvine, a global leader in active network intelligence, announced that Samir Marwaha has joined as the Chief Marketing Officer. Bringing almost 30 years of experience from […]

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She knows too much 😀 SAN DIEGO, CA: Qualcomm Incorporated (NASDAQ: QCOM) today announced that Penny Baldwin has joined the Company as senior vice president and […]

World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe in telephones so you’ll have to use this link for now. NEW YORK, NY: JW Player, the world’s largest network-independent video platform, today announced it […]

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number is 408-727-1885. SAN JOSE, CA: Unified Communications-as-a-Service (UCaaS) specialist 8×8 has hired three new marketing executives who have experience with the likes of Hewlett Packard Enterprise, OneLogin […]

Drone company just got much bigger wings

Steve’s breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace giant Boeing announced on Thursday that it would be buying its long-term partner Aurora Flight Sciences in an effort to diversify its portfolio further by […]

AI-based nutrition company ready for aggressive expansion

Steve’s breakdown: STYR Labs is the company and John Siefertas is the new Chief Marketing Officer. They have some nice art direction but don’t see any real advertising yet. SCOTTSDALE, AZ: STYR Labs, an AI-based company that aligns wearable technology, smart devices and apps to create personalized nutrition at every life stage, announces the appointment of John Siefertas Chief […]

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been named vice president, chief marketing officer. In this newly created position Watson, an experienced strategy and business development leader, will lead the company’s global marketing […]

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as EVP & Chief Marketing Officer, reporting directly to Chief Executive Officer and President Kevin Sheehan. A 25-year veteran of entertainment, consumer products and sports marketing industries, […]

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media agencies at the start of the creative process to push them to be “much more strategic”.” AMSTERDAM, Noord-Holland & ANDOVER, MA: Philips is rethinking how […]

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced Anshu Agarwal as its new Chief Marketing Officer. As organizations worldwide make the transition from traditional datacenter […]

BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability Services Appoints Kathy Schneider as New Chief Marketing Officer  WAYNE, PA: Sungard Availability Services® (Sungard AS), a leading provider of information availability through managed IT, cloud […]

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the RFP GERMANTOWN, MD: Biotechnology company Intrexon has issued a request for proposal for an agency that can develop and execute an earned media strategy surrounding […]

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today announced the appointment of  Laura Wilbanks as Chief Marketing Officer, succeeding Trey Loughran, who recently assumed the role of President of United States Information Solutions […]

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its market value disappear since going public in March. Now the situation could go from bad to worse. Snap (SNAP), the parent company of Snapchat, fell […]

Best Buy’s shot in the foot needs communications first aid

Steve’s breakdown: We think Best Buy is making a giant mistake hiring a third party to do their Geek Squad work. The Geek Squad is the best thing they have going and to do this must be managed from a communication standpoint. That’s something to pitch! RICHFIELD, MN: Best Buy is restructuring some of its […]

Back from the dead: Radio Shack

Steve’s breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is the client. FORT WORTH, TX: The RadioShack brand will live on after a family office already owed $23 million by the bankrupt U.S. electronics chain […]

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS ANGELES, CA: The ESL has hired a new Chief Marketing Officer and Chief Revenue Officer as it prepares for its next stage of growth in […]

Luxury Watch Account Just hanging Out There

Steve’s breakdown: Louis Vuitton has just launched a smart watch but who’s handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY: With competitor brands like Hermes and Michael Kors having entered the wearable tech market, it was only a matter of time before Louis Vuitton expanded its […]

Interview with New CMO of this telecommunications Co gives you all the clues

Steve’s breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a road map of how to pitch the guy. Read on  . . . . BASKING RIDGE, NJ: Verizon Business Markets‘ (VBM) new marketing leader is taking on new channel-related responsibilities following the exit of longtime channel leader Janet Schijns. Jake Heinz, chief marketing […]

Gaming & entertainment equipment deal = opportunity

Steve’s breakdown: Logitech & Astro Gaming will be one in August but the brands will both live on. If these guys are smart, they’d do a “twofer” campaign once the deal is done. Check into it. NEWARK & SAN FRANCISCO, CA: Logitech will acquire gaming headset and accessory manufacturer Astro Gaming in an $85 million cash deal. The deal is […]

Find a CMO for this GE division & you get a GE account

Steve’s breakdown: GE Ventures is the division looking and as we always say, find a new CMO – find a new client. The job description is below. MENLO PARK, CA: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, […]

IBM has a new CMO but not that one

Steve’s breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn’t sounds like a marketing shift for Watson, you need your mouse ears checked. ARMONK, NY: IBM named Michael Mendenhall on Friday as the new chief marketing officer of Watson, the […]

New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just one day after being handed the title of interim CEO, chief financial officer Naveen Chopra’s debut as the face of streaming music operator Pandora Media […]

BtoB New CMO report

Steve’s breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place Technologies announced today that Jennifer Deutsch will be joining the company as their Chief Marketing Officer. With over three decades in brand development, Deutsch will […]

Tech company launches Health brand

Steve’s breakdown: Nokia took over the Withings brand last year and also announced that those products will now be rebranded and launched under the Nokia brand. We mention this because, as far as we can see, there is no ad agency on the business. SUNNYVALE, CA: Nokia has disclosed that it is introducing two products […]

Call Uber cause they need a ride

Steve’s breakdown: Right now Uber doesn’t have a CEO, a COO, a CFO, a CMO, a chief diversity officer, general counsel or a senior vice president of engineering. If there was ever a time to pitch them some good news, it’s now. SAN FRANCISCO, CA: Amid mounting investor pressure, Travis Kalanick has stepped down as CEO […]

Two New CMOs at tech companies

Zscaler Appoints Howard Ting as Chief Marketing Officer SAN JOSE, CA: Zscaler, Inc., the leading cloud security company, today announced the appointment of Howard Ting as its new chief marketing officer. In this role, Ting will apply more than 20 years of marketing and product experience to accelerate the company’s growth and strengthen its leadership […]

BtoB Report of 4 new CMOs

Steve’s breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company revolutionizing cooling and heating with solid-state technology, today announced the appointment of Mick Wilcox, an experienced semiconductor and LED lighting marketing executive, as Chief Marketing […]

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take off. Read on . . . SAN FRANCISCO, CA & RICHFIELD, MN: Over the last few years, the idea of short-term rentals has taken off […]

BtoB new CMO report

Steve’s breakdown: We have four for ya today. They tend to come in bunches. ReliaQuest Appoints Kathleen Finato as Chief Marketing Officer TAMPA, Fla., May 23, 2017 /PRNewswire/ — ReliaQuest, a leading national provider of IT security solutions, announced today the addition of Kathleen Finato as Chief Marketing Officer. With more than 20 years of […]

BtoB new CMO report

Steve’s breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as SVP and Chief Marketing Officer, Giles House Promoted to EVP and Chief Product Officer DUBLIN, Calif., May 18, 2017 (GLOBE NEWSWIRE) — Callidus Software Inc. […]

Guess what camera brand just got sold?

Steve’s breakdown: Yeah, you guessed it: Polaroid. It will take a little research but if this brand is in your wheelhouse, it will totally be worth the effort. Read on . . . MINNETONKA, MN: Polaroid-brand owner PLR IP Holdings has been acquired by a group of investors that includes the current manufacturer of instant film for […]

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big. NEW YORK, NY: Spotify will be a direct listing on the NYSE when it goes public, forgoing a traditional initial public offering, sources told CNBC. […]

Sleep monitor company found a bigger bed

Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will be spent marketing the product. CUPERTINO, CA: Apple has acquired an app and sleep monitoring device called Beddit. Beddit has updated the privacy policy on its website to […]

Cannabis lead alert: mCigs just scored CMO

Steve’s breakdown: As you guys know, we’re all over this category because there’s no stopping its rise. mCig is the next one to start taking it to the next level. Check out the new CMO and see what the plan is. HENDERSON, NV: mCig, Inc. (OTCQB: MCIG), a leading distributor of innovative products, technologies and services for the global […]

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