Account review prediction at DEI

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Steve's breakdown: Brands within DEI include Polk Audio, Definitive Technology and BOOM Movement in addition to Viper, Clifford, Python and Autostart. We think the first three are ripe for review. Check out this quotee: “I feel that...

Future Shop reviewing creative

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http://www.youtube.com/watch?v=1N-9308aIsc Steve's breakdown: We've always covered Canada but this year we're making an expanded effort to get those leads for you. And here ya go: VANCOUVER, Canada: Future Shop Canada is kicking...

2013 Predictions from the Financial Sector

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Steve's breakdown: You know we make account review predictions here all the time. It's a skill I've had to perfect out of shear survival as a new business professional. But we're...

Samsung vs. Apple: PR in review

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Steve's breakdown: Samsung is "asking for ideas as to how the company can maintain a positive brand image during its litigation with Apple." NEW YORK, NY: Samsung is seeking global...

CEOs Who Will Get Fired in 2013

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Steve's breakdown: The Street has published a list of 5 CEOs who should probably go in 2013. Do we believe all these companies will be new business leads in 2013?...

SpringCM jumps on new CMO

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http://www.youtube.com/watch?v=P2zIOByO03w&feature=player_embedded Steve's breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think...

HTC’s new CMO

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http://www.youtube.com/watch?v=V8AV2j9Toh0 Steve's breakdown: We got a former ad agency exec taking the marketing reins at HTC. This could be a good thing or it could mean he takes the account to...

Mail.Ru Games: US & Europe review

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Steve's breakdown: "Russia's largest internet group is looking for global agency help for video games launches as part of ambitious international growth. Allods Online is one of Mail.Ru Games’ leading titles...

Ad account review prediction: T-Mobile

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http://www.youtube.com/watch?v=j0eML7aphSc Steve's breakdown: You always wonder why news like this gets held back until Friday afternoon. Stock market? Crank calls from competitors? Who knows but it's still a new business...

Intel bags Yahoo CMO

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Steve's breakdown: The inside scoop is the head of global sales at Intel Corp's McAfee Security division is leaving the company to take a job with another firm. The executive, Joe...

Account review prediction: Qualcomm

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Steve's breakdown: Back in August we reported "Qualcomm bags new CMO" and said there will be big changes. Well, that's been confirmed with this statement from the new CMO. SAN FRANCISCO,...

Harman turns up CMO search

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http://www.youtube.com/watch?v=qqrtZchxH2Y&feature=autoplay&list=PL5FF4B3A577D770B9&playnext=1 Steve's breakdown: There a lot of great brands at Harman and I know many agencies put these guys on their "hit list." So here's your chance to get in on...

RF Micro Devices tunes in a new CMO

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Steve's breakdown: Here a BtoB client that's in a highly lucrative category. If fact we used to have one of its competitors when I was at The Romann Group and...

Account review prediction: Charter Communications

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http://www.youtube.com/watch?v=85xJk2QAT2s Steve's breakdown: In April we reported "It’s going to hit the Fan: EVP of Marketing of Cablevision moves to Charter" Add that to the stolen CEO & CIO and...

RedPrairie keeps commerce in motion with new CMO

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http://www.youtube.com/watch?v=enJKftz4Ajg Steve's breakdown: We've got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!! ATLANTA, GA: RedPrairie Corporation, a...

Samsung global BtoB in review

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Steve's breakdown: Having worked for Cheil Communications as the new business guy, I know a bit about Samsung. (Cheil is owned partly by Samsung) If you can prove your Korean-ness,...

T-Mobile buys MetroPCS

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http://www.youtube.com/watch?v=9E8-NklZobg Steve's breakdown: Back in May we said Agency review prediction: T-Moblie CMO is leaving with a bad plan in place. And as far as we can see, there still...

Vonage puts creative & media up for grabs

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http://www.youtube.com/watch?v=3BcQpOGpxcI Steve's breakdown: Dick Roth and his associates are running this review. Hopefully you already have your credentials over there. If not, you should probably take care of that for...

NY & LA PR sought at Textile Software Developer

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Steve's breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: ja.lee@lectra.com. PARIS, France & NEW YORK, NY:...

Dish makes another big move in Marketing

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http://www.youtube.com/watch?NR=1&feature=endscreen&v=cWUIr71-GDM Steve's breakdown: Normally we don't report on the hiring of a #2 marketing person but when coupled with the news we reported last month, we think there's something going...

FairPoint Bundle critter has a new boss: CMO hired

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http://www.youtube.com/watch?v=Jy4bupciYfI Steve's breakdown: The Bundle critter is totally different but it might have run its course. You better check it out. CHARLOTTE, NC: FairPoint Communications, Inc. today announced Barbara Dondiego has been...

Dolby Labs wants to turn up the PR: In review

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http://www.youtube.com/watch?v=NfBH8krxZng&list=PLAB3C66825A0E5346&index=3&feature=plpp_video Steve's breakdown: RFPs are out but if you have the experience, the contacts or the passion, you should make the call. SAN FRANCISCO: Sound technology company Dolby Laboratories has...

HTC calls $157m global media review

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http://www.youtube.com/watch?v=yJFsC08IZoQ Steve's breakdown: This is a consolidation of the account and should be a good fight to watch if you're not in it. If you are, it would be a...

Best Buy Update IV: New, and probably temp, CEO is in

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http://www.youtube.com/watch?v=6WE9P9vrtqo Steve's breakdown: Well, Mr. Fix-it is coming to Best Buy and I'm sure advertising is on his to-do list. So if you have retail experience and can prove you...

Skype Seeks Agency Support For New Project

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Steve's breakdown: If you read our report everyday, you would have know to give these folks a call when we reported Skype calls in new marketing head. And here ya go!...

Qualcomm bags new CMO

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Steve's breakdown: Qualcomm snags marketing chief away from Intel and we suspect will be up to some big changes! SAN DIEGO, CA: Qualcomm said this morning that it has named Anand Chandrasekher as...

Skype calls in new marketing head

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http://vimeo.com/23634542 Steve's breakdown: Another Ex-Yahoo executive finds a new gig. This time with it's with Skype. We expect there will be an uptick in digital media & marketing at Skype...

Global social media review for LG

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Steve's breakdown: Last August we reported LG Electronics and Global Shop Bartle Bogle Hegarty Split, and told our readers the account was going to be split up. And well, here...

Nokia calls in PR review

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Steve's breakdown: Never get into bed with any one named Micro or Soft. (Sorry, that had to happen some day) Anyway, this PR push looks substantial so get out the...

Avaya connects with new CMO

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Steve's breakdown: It looks as if Avaya is tilting towards the west lately which could mean they're getting ready for something big soon. Keep an eye on this guy. BASKING...

NYC Payphones turned to WiFi hotspots!

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Steve's breakdown: Here's a great idea that they are testing. We predict it works and they go city wide, which means they'll have to tell the world. Are you the...

New CMO @ FIS

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Steve's breakdown: In case you didn't know, FIS is the world’s largest global provider dedicated to banking and payments technologies. With a long history deeply rooted in the financial services...

New CMO at Cbeyond

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http://www.youtube.com/watch?v=81eeidRr_U8 Steve's breakdown: This BtoB company is in a growth category where we see a lot of potential. Plus these folks seem open to good creative so get in there...

U.S. Cellular calls in new CMO

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http://www.youtube.com/watch?v=x1NkHAgyIlY Steve's breakdown: Looks like a little bit of a shake up over at US Cellular. You might want to check that out to see what's going on. CHICAGO, IL: United...

Yammer gets gobbled by Microsoft

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Steve's breakdown: The immediate response to this acquisition has been that Microsoft is behind the eightball on this one. We see it as an opportunity for a marketing firm who...

ADT catches CMO

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Steve's breakdown: Here's a new CMO at a company that wants to look like it's out from under its owner, Tyco, that is tasked with putting "some rigor in place...

Two in one pitch: Liberty & Videocon

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Steve's breakdown: She's a strange combo but who are we to complain about another account review. MUMBAI, India: General insurance brand Liberty Videocon is scouting for a creative partner. Liberty...

Nokia throws the Hail Mary with leadership shake-up

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http://www.youtube.com/watch?feature=player_embedded&v=_elqLDSt36k Steve's breakdown: With all these changes, there has got to be an ad account somewhere to pitch. Especially after the "Smartphone Beta Test is Over" campaign. FYI: We've been...

Best Buy Update III: Founder is Out!

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Steve's breakdown: The count down to the Best Buy agency review has officially started. Do the research and be ready to pounce once the dust settles. RICHFIELD, MN: Best Buy...

Huawei puts UK PR in Review

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Steve's breakdown: This review hit the ground running so if you are interested, move fast. BASINGSTOKE, UK & SHENZHEN, China: Chinese networking giant Huawei is reviewing its UK PR account,...

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