Industry: Technology

FamilyLeaf turns 1 year old

Steve’s breakdown: We think this is a great growth account to pitch. As far as we can tell, they are not represented as of yet. SAN FRANCISCO, CA: The problem with Facebook is that everyone is on it–even your mother. The social network brings worlds together that should never collide, like the drunken pictures from […]

Harman lands new CMO from PepsiCo

Steve’s breakdown: Hopefully you checked into Harman back in November when we reported “Harman turns up CMO search“. If not, here’s your second chance. STAMFORD, CT: HARMAN International Industries, Incorporated, the leading global audio and infotainment group (NYSE: HAR) today announced that Mr. Ralph Santana will be joining Harman as Executive Vice President and Chief Marketing […]

CloudTV company lands Cisco exec as CMO

Steve’s breakdown: Imagine watching everything on any screen. ActiveVideo looks to be the answer to that dream. I’d talk to the new guy before he gets too deep. SAN JOSE, CA:Video technology company ActiveVideo Networks has appointed former Cisco executive Murali Nemani as senior vice president and chief marketing officer. Nemani will be responsible for building […]

New Product launch at Energizer

Steve’s breakdown: I think global warming has upped-the-ante when it comes to home readyness. Earlier this month we reported on BioLite (I totally bought one of those) and now this. Energizer will be coming out with a new portfolio of innovative lighting products. No word on who has the ad account. ST. LOUIS, MO: Hurricane season doesn’t […]

100 days to fix RadioShack

Steve’s breakdown: I know Grey just won this account back in April but this whole 100 days thing is screaming: pitch the CEO some “truly right-size” type ideas so he doesn’t get fired in 100 days. Right? FORT WORTH, TX: After two weeks on the job, RadioShack Corp. CEO Joseph Magnacca said Tuesday that the company […]

Webroot locks down new CMO

Steve’s breakdown: Now that Facebook, Apple and the US government are getting hacked with more vitums on the way, Internet security is a surging category wave you should ride. And as you can see, we were on this story last month when we reported “Webroot looks to secure a new marketing chief” BROOMFIELD, CO: Webroot, a leader in […]

Prediction: BioLite will be the next big thing

Steve’s breakdown: If I had a boatload of cash, I’d give it to these guys. Maybe you can help out with marketing to help save the world and make some serious coin! BROOKLYN, NY: Former design engineer Jonathan Cedar thinks he’s figured out a market-based solution to address health and energy needs in developing countries. […]

Trifecta: New Chief Human Resource Officers at MasterCard, KeyCorp & Vocus

Steve’s breakdown: What we’ve got here is 3 recruitment advertising leads. If that’s not your bag, maybe you should check into it. If it is your bag, JACKPOT! PURCHASE, NY: MasterCard today announced the appointment of Ron Garrow as Chief Human Resources Officer and member of the company’s Executive Committee, effective April 1, 2013. Garrow’s […]

Calling in a new CMO at Sony Mobile

Steve’s breakdown: Some experts think Sony should be spending $5 billion in advertising. Maybe Jacob Sten will be just the guy to get Sony Mobile marketing up to speed. ATLANTA, GA: Steve Walker, the guy who is currently in charge of [acLink name=”Sony Mobile Communications” type=”advertiser” id=”amZuoqk=”]’s marketing, will resign at the end of next month. This […]

Global ultrasound CMO needed at GE Healthcare

Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy. WAUWATOSA, WI: Here’s the job description: Job Number 1689629 Business GE Healthcare Business Segment Healthcare Systems Posted Position Title Chief Marketing Officer, Global Ultrasound Career Level Experienced Function Marketing Function Segment Functional Management Location(s) Where Opening Is […]

RadioShack plugs in CEO from Walgreens

Steve’s breakdown: This is last-breaking news here folks. Either we’re wrong or we scooped most of the American press. FORT WORTH, TX: RadioShack said Joseph C. Magnacca, has been appointed CEO and a member of the company’s board effective Feb. 11. Magnacca, 50, comes to RadioShack from Walgreen Co. where he is executive vice president […]

$400 million LG media review

Steve’s breakdown: Massive media accounts are in review all over the place. Which is great for the massive media companies. Which could also be good for you. While they’re wrestling giants, go pick off a not-so-giant. ENGLEWOOD CLIFFS, NJ: Consumer electronics and appliance maker LG is reviewing its media agency partnerships in the U.S. and in other […]

Dell going private = more product launches

Steve’s breakdown: There’s a lot of negative financial talk about Michael Dell’s plan to go private but from a new business opportunity, this is coming up roses. Technology companies have a lot more freedom to develop and launch more products & brands when not answering to shareholders. ROUND ROCK, TX: The discussion around Michael Dell’s […]

It’s on for the new CMO of ItsOn, Inc.

Steve’s breakdown: Our ears perk up when we hear an ex-agency exec takes the reigns as CMO. Anna began her career at Ogilvy & Mather and TBWA/Chiat Day but don’t think those agencies would have a leg up on getting this account. REDWOOD CITY, CA: ItsOn, Inc., the leader in Mobile Smart Services™, today announced two key […]

Research in Motion changes name to BlackBerry

Steve’s breakdown: In addition to the name change, Alicia Keys has been brought in as creative director. So either way you see this going, marketing is clearly going to change. WATERLOO, Canada: Research In Motion Ltd. (RIM), taking the name of its best-known product, will now be known simply as BlackBerry, part of a comeback plan that includes unveiling […]

EasyVista floats in new CMO

Steve’s breakdown: We’ve been doing some backend work over here at The Ratti Report and will have a big announcement next week. Now back to your regularly scheduled new biz leads. NEW YORK, NY: EasyVista Inc. ( www.easyvista.com ), a global leader in cloud-based IT Service and Asset Management, announced today the appointment of Andrew White, an […]

Blackberry finally reviews PR

Steve’s breakdown: You’d think they would have done this back when Apple’s stock was hitting $700 but better late than never. WATERLOO, Canada: Blackberry manufacturer Research in Motion (RIM) has shortlisted a number of agencies as part of a multimillion dollar global review to consolidate its PR, including its social media and digital business. Fees […]

CES 2013: After Delays, Pebble Wristwatch Will Ship Jan. 23

Steve’s breakdown: Fresh from CES: The featured video is how they paid for the production of 85,000 Pebble watches via KickStarter. The news is they have a great product but no proper marketing. SILICON VALLEY, CA: Pebble, the much-hyped wristwatch designed to connect wirelessly to smartphones to display information like text messages, whipped the Web into a […]

Consumer Electronics Pre-Show Report

Steve’s breakdown: The 2012 Consumer Electronics Show (CES) starts tomorrow and there will be lots of new business opportunities to look into. Here’s Consumer’s Reports pre-show take on a few new products & technologies. We’ll have more all week.         CES 2013 video: Hands on with TDK Q35 Wireless Charging Speaker Wireless […]

Account review prediction at DEI

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Future Shop reviewing creative

Steve’s breakdown: We’ve always covered Canada but this year we’re making an expanded effort to get those leads for you. And here ya go: VANCOUVER, Canada: Future Shop Canada is kicking off 2013 with an agency review. Nikki Hellyer, the retailer’s Vancouver-based director of marketing, said only the creative portion of its account is up for review. […]

Webroot looks to secure a new marketing chief

Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado. BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneurial approach and who offers […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

2013 Predictions from the Financial Sector

Steve’s breakdown: You know we make account review predictions here all the time. It’s a skill I’ve had to perfect out of shear survival as a new business professional. But we’re not the only one’s with a crystal ball. CNBC made a few 2013 predictions of their own and we’d like to share them with you […]

Samsung vs. Apple: PR in review

Steve’s breakdown: Samsung is “asking for ideas as to how the company can maintain a positive brand image during its litigation with Apple.” NEW YORK, NY: Samsung is seeking global PR support to improve the reputation of its mobile business amid an ongoing legal war with Apple. Korean electronics giant is currently holding agency pitches […]

An ad account is born: Dish cleared for smartphone service

Steve’s breakdown: We’ve been watching these guys slowly taking over the world. For instance, in August we reported “Dish to offer nationwide satellite Internet service“. Now this. So who’s going to handle this account? You? ENGLEWOOD, CO: The U.S. Federal Communications Commission has approved a proposal to letDish Network offer its own smartphone service to consumers, setting up […]

CEOs Who Will Get Fired in 2013

Steve’s breakdown: The Street has published a list of 5 CEOs who should probably go in 2013. Do we believe all these companies will be new business leads in 2013? No but if you’ve been following us, you know we think Best Buy, Netflix and Pandora top our list of the 5 mentioned here. NEW […]

SpringCM jumps on new CMO

Steve’s breakdown: I literally laughed out loud when I saw this video and how SpringCM can help move a creative project to the finish line. Which makes me think the new guy’s job is going to be that much harder and he’ll need your help. CHICAGO, IL: SpringCM, the leader in Content Cloud Services for […]

HTC’s new CMO

Steve’s breakdown: We got a former ad agency exec taking the marketing reins at HTC. This could be a good thing or it could mean he takes the account to old friends. Either way, members should look into it. And as you can see, HTC does most of its advertising via their carriers like AT&T and […]

Mail.Ru Games: US & Europe review

Steve’s breakdown: “Russia’s largest internet group is looking for global agency help for video games launches as part of ambitious international growth. Allods Online is one of Mail.Ru Games’ leading titles  MOSCOW, Russia: Mail.Ru Group is seeking a consumer agency to work on various game launches in the US and Europe. The news comes after Mail.Ru Group […]

Ad account review prediction: T-Mobile

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Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Intel bags Yahoo CMO

Steve’s breakdown: The inside scoop is the head of global sales at Intel Corp’s McAfee Security division is leaving the company to take a job with another firm. The executive, Joe Sexton, is one of only a handful of top managers who had remained with the world’s No. 2 maker of anti-virus software following its February […]

Account review prediction: Qualcomm

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Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Harman turns up CMO search

Steve’s breakdown: There a lot of great brands at Harman and I know many agencies put these guys on their “hit list.” So here’s your chance to get in on the ground floor of this account. Here’s the CMO job description: STAMFORD, CT: HARMAN is the parent company behind an array of legendary brands that includes Harman […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

RF Micro Devices tunes in a new CMO

Steve’s breakdown: Here a BtoB client that’s in a highly lucrative category. If fact we used to have one of its competitors when I was at The Romann Group and they do spend and want to see good creative. Plus the account is global. GREENSBORO, NC: RF Micro Devices, Inc. (Nasdaq:RFMD), a global leader in […]

RedPrairie keeps commerce in motion with new CMO

Steve’s breakdown: We’ve got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!! ATLANTA, GA: RedPrairie Corporation, a global supply chain and retail technology provider, announced today that Gary Conway has been appointed executive vice president and chief marketing officer. In this role, Conway […]

Samsung global BtoB in review

Steve’s breakdown: Having worked for Cheil Communications as the new business guy, I know a bit about Samsung. (Cheil is owned partly by Samsung) If you can prove your Korean-ness, you might be able to get in the pitch. No – I am not kidding! SEOUL, South Korea: While Samsung is on the offense of late with […]

T-Mobile buys MetroPCS

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Vonage puts creative & media up for grabs

Steve’s breakdown: Dick Roth and his associates are running this review. Hopefully you already have your credentials over there. If not, you should probably take care of that for the next review. HOLMDEL, NJ: Vonage is in the early stages of both media and creative agency reviews. The company recently issued a request-for-information to agencies and […]

In review: Lectra to tread together PR campaign in NY & LA

Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: [email protected] PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and media connections in New York and Los […]

NY & LA PR sought at Textile Software Developer

Steve’s breakdown: Their looking for connections in the fashion biz here with this review. Start by contacting Jahmin Lee, senior manager of communications at: [email protected] PARIS, France & NEW YORK, NY: Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and media connections in New York and Los […]

Southern California Telephone & Energy buys North Energy Central

Steve’s breakdown: The company they are buying is a green energy provider and we suspect they are going to want to  tout that very soon. LAGUNA BEACH, CA: Southern California Telephone & Energy, a privately held company, has completed the purchase of North Energy Central (NEC) www.northenergycentral.com from the famed Power Plant Designer and Builder Michael Medock for […]

Dish makes another big move in Marketing

Steve’s breakdown: Normally we don’t report on the hiring of a #2 marketing person but when coupled with the news we reported last month, we think there’s something going on. Here’s last months news: Dish to offer nationwide satellite Internet service ENGLEWOOD, CO: DISH (NASDAQ: DISH), one of the nation’s leading pay-TV providers, today announced that Andrew R. […]

FairPoint Bundle critter has a new boss: CMO hired

Steve’s breakdown: The Bundle critter is totally different but it might have run its course. You better check it out. CHARLOTTE, NC: FairPoint Communications, Inc. today announced Barbara Dondiego has been appointed senior vice president and chief marketing officer. Dondiego is a telecom veteran and most recently served as senior vice president and chief marketing officer of […]

Dolby Labs wants to turn up the PR: In review

Steve’s breakdown: RFPs are out but if you have the experience, the contacts or the passion, you should make the call. SAN FRANCISCO: Sound technology company Dolby Laboratories has issued an RFP for an agency partner. The San Francisco-based business is in the early stages of its agency review, said Joshua Gershman, global PR manager […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential Cannon Mountain awards Media […]

There’s a new VP of M on the joysticks of Social Gaming Network

Steve’s breakdown: These companies tend to be all over the place with their marketing tactics and most could use a steady hand to create something that works. LOS ANGELES, CA: SGN, a leading developer of cross-platform games on social and mobile platforms, today announced the hiring of Ruairi McGuckin as Vice President of Marketing. McGuckin brings […]

HTC calls $157m global media review

Steve’s breakdown: This is a consolidation of the account and should be a good fight to watch if you’re not in it. If you are, it would be a good idea to call Mother to pick up some pointer. (That’s Mother the agency, not your real Mom . . . ) FYI: In May we […]

DataStax gets amped-up over new Vice President of Marketing

Steve’s breakdown:  As soon as a press release starts calling their new VP of M “legendary,” that’s the go-ahead to start calling her phone. Thing are going to start moving. SAN MATEO, CA: DataStax, the commercial company behind Apache Cassandra™, the massively scalable NoSQL database, announced that legendary marketing executive Lara Shackelford has joined the company as […]

Skype Seeks Agency Support For New Project

Steve’s breakdown: If you read our report everyday, you would have know to give these folks a call when we reported Skype calls in new marketing head. And here ya go! LOS ANGELES, CA: Skype is seeking agency support for a new international project. The process is understood to focus on Skype’s efforts to build a […]

Qualcomm bags new CMO

Steve’s breakdown: Qualcomm snags marketing chief away from Intel and we suspect will be up to some big changes! SAN DIEGO, CA: Qualcomm said this morning that it has named Anand Chandrasekher as its new Chief Marketing Officer. Chandrasekher joins the company from Intel, where he was Vice President, General Manager for that firm’s Ultra Mobility Group, which […]

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