News: Big Event

$1B in improvements needs a new campaign

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Top 25 cigars to pitch

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100th Annual Sports Convention Account

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Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on […]

Relaunching an Iconic Store

Steve’s breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and they are opening back up in NYC! No word on who will be handling advertising […]

Exclusive: 8 Booze Brands in Flux

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Tire Lead

Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like […]

Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart […]

CES & New Business

Steve’s breakdown: CES is a great place for new business prospecting and you don’t have to be there to do it. Check out ten products that are just cool enough […]

Bring on board Rocky Mountaineer as your next client

Steve’s breakdown: You know you’ve always wanted a train account. Cone-on! Am I right? Well here’s your chance with Rocky Mountaineer celebrating their 25th anniversary & hiring a new CMO. […]

Time to move in on Bai beverages

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New Business & Milestone Marketing

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Fresh & Easy is ripe

Steve’s breakdown: It sounds like it’s just about time to pounce on this one. Mike Evans is the VP of marketing and he’s talking about some fast growth – 12 […]

Help them Celebrate their 50th

Steve’s breakdown: What do Subway Sandwiches and T.G.I.Fridays have in common? They both turn 50 next year and they both will probably have a marketing budget allocated to it. Seriously, last […]

Will Gatorade need a 50th campaign?

Steve’s breakdown: That’s right, 2015 will be 50 years of Gatorade and you know they will have some kind of celebration. In fact, by the looks of the featured image, they […]

Rugby World Cup shoots for a creative & media agency

Steve’s breakdown: “The body organising the first Rugby World Cup to be hosted by England this century is looking for agencies to help promote the tournament” and we believe the Cup […]

Allegiant Air launches 18 New Routes

Steve’s breakdown: This is a great reason to congratulate these folks and, as far as we can see, they don’t have a consumer advertising ad agency. LAS VEGAS, NV: Allegiant Air today announced […]

Global PR in review for ICC Cricket World Cup 2015

Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event. NEW ZEALAND […]

PR Review: Nevada’s 150th

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Sandy’s wave of cash is just off shore

Steve’s breakdown: There’s financial relief coming to businesses that got slammed by superstormSandy. Keep an eye on all these developments because at some point there will be opportunity. And I […]

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