Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart...

CES & New Business

Steve’s breakdown: CES is a great place for new business prospecting and you don’t have to be there to do it. Check out ten products that are just cool enough...

Bring on board Rocky Mountaineer as your next client

Steve’s breakdown: You know you’ve always wanted a train account. Cone-on! Am I right? Well here’s your chance with Rocky Mountaineer celebrating their 25th anniversary & hiring a new CMO....

Time to move in on Bai beverages

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New Business & Milestone Marketing

Steve’s breakdown: Almost every brand throws money at milestone anniversaries and many times use non-roster shops to do the work. So pick your favorite brands and see when it’s time...

Fresh & Easy is ripe

Steve’s breakdown: It sounds like it’s just about time to pounce on this one. Mike Evans is the VP of marketing and he’s talking about some fast growth – 12...

Help them Celebrate their 50th

Steve’s breakdown: What do Subway Sandwiches and T.G.I.Fridays have in common? They both turn 50 next year and they both will probably have a marketing budget allocated to it. Seriously, last...

Will Gatorade need a 50th campaign?

Steve’s breakdown: That’s right, 2015 will be 50 years of Gatorade and you know they will have some kind of celebration. In fact, by the looks of the featured image, they...

Allegiant Air launches 18 New Routes

Steve’s breakdown: This is a great reason to congratulate these folks and, as far as we can see, they don’t have a consumer advertising ad agency. LAS VEGAS, NV: Allegiant Air today announced...

Not a lead but . . . New York Hilton turns 50

Steve’s breakdown: As we’ve told you all, The Ratti Report is about Event-Based-Prospecting™. And one of those events you should be looking at is anniversaries. Why? Because companies tend to...

Global PR in review for ICC Cricket World Cup 2015

Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event. NEW ZEALAND...

PR Review: Nevada’s 150th

Steve’s breakdown: Starting October 31st, Nevada will be celebrating it’s 150th as part of the union. The RFP can be viewed for this account by clicking here. CARSON CITY, NV: Nevada...

Sandy’s wave of cash is just off shore

Steve’s breakdown: There’s financial relief coming to businesses that got slammed by superstormSandy. Keep an eye on all these developments because at some point there will be opportunity. And I...

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