The Douchebag Factor is not enough

Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That...

Opioids + J&J + NJ = Lead

Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads for Janssen Pharmaceuticals. Is it their...

Virginia is for Lovers of . . .

Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's absolutely no reason to get...

Bookies Lose, You Win!

Steve's breakdown: There are over 20 states that will probably start sports betting and you need to find the players...

Cock Fight!!

https://www.youtube.com/watch?v=digL1mDEAs4 Steve's breakdown: So Tyson said the new Perdue Farms advertising is misleading. It suggests that all Purdue chicken is organic,...

Out from under a cloud, time to advertise

Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings without shame. Arnold Worldwide had the...

Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane...

A new .gov account is born

Steve's breakdown: The Opioid Task Force "launched" today with the appointment of Chris Christie as its leader. Now for funding. New...

Free at last: Stonyfield Farms

Steve's breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This news actually makes this post...

FDA approves muscular dystrophy drug

Steve's breakdown: Marathon Pharmaceuticals is the company and Duchenne is the drug. They do not have an agency of record and they are going...

New York goes all in on fantasy sports

Steve's breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the...

Herbalife gets a second life

Steve's breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted the company to stop operating...

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