Pharma under the gun = possible client under the radar

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Steve's breakdown: Bad marketing might cost Johnson & Johnson millions so perhaps there's an opportunity...

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Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking...

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It’s about to hit the fan at every pharma client

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Steve's breakdown: Game changer or conversation starter? We say the latter because it gives you...

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FDA just opened the floodgates if you’re so inclined

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Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on...

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Best-selling gardening product with $17 million ad budget has BIG image problem

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Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a...

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3 CBD Sports Beverages Emerge as New Category to Pitch

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Steve's breakdown: There's a lot going on with CBD but this one category could be...

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Campaign Idea: Trial by Public Opinion in Beer Biz

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Steve's breakdown: Pabst says MillerCoors is trying to put it out of business but maybe a...

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The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think...

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Opioids + J&J + NJ = Lead

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Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads...

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An Advertising Mecca has a new Market to Pitch

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Steve's breakdown: You guessed it, it's Michigan/marijuana and you know these folks are under the...

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Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's...

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New Business, GDPR & European Clients

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Steve's breakdown: The GDPR is now so trending on Google it's beating out Beyoncé. Our point...

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Bookies Lose, You Win!

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Steve's breakdown: There are over 20 states that will probably start sports betting and you...

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Opportunity? Retailers in for big hit if U.S. exits NAFTA

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Steve's breakdown: Where are they? The "opportunities" I mean. In Canada and Mexico? That's not a...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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Cock Fight!!

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https://www.youtube.com/watch?v=digL1mDEAs4 Steve's breakdown: So Tyson said the new Perdue Farms advertising is misleading. It suggests that...

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New Marketing Order = Growers will issue RFP

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Steve's breakdown: American Pecan Council is about to go nuts with the new federal marketing order...

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Spanish company soils an Italian Brand Name: Are you the “Fixer”?

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Steve's breakdown: The Bertolli name has been tarnished and it looks to be Deoleo USA's fault because they...

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Time to get into the match making game!

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Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to...

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Out from under a cloud, time to advertise

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Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings...

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And so it begins: Call every social media company you have a contact for . . .

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Steve's breakdown: Let's face it, not one social media outlet can not afford to screw-up...

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Craft Brewery just grabbed the tiger by the tale: Join the ride

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https://www.youtube.com/watch?time_continue=74&v=s7zW4Dnb_7g Steve's breakdown: Stone Brewing has a problem with Keystone's new marketing & packaging and we think...

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Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why...

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Soon to launch Cannabis Client should get a 2nd marketing opinion

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Steve's breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as...

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A New Client Category is born on Election day: WEED

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Steve's breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey...

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Breweries: The Category that scored Election Day

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Steve's breakdown: Whether you agree with Tuesday's election results or not, it was a good...

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Who’s handling the launch of this giant caffeine product

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Steve's breakdown: It's actually the relaunch of Alert Energy Gum as Alert Caffeine Gum from Wrigley's. The...

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Birth of a $10 million drug account

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Steve's breakdown: FDA has approved a drug to treat ADHD that some say will generate...

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National brand runs into legal issues

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Steve's breakdown: Payless Car Rental has the BBB on their backs and the damage could...

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This beer news should spark a campaign pitch

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Steve's breakdown: Here's one for the "Yeah - Duh" department. Budweiser and their giveaways have...

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Bev company has to change tune or go through FDA

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Steve's breakdown: US watchdog has warned Jus Bar over cancer-prevention claims and that could mean a...

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A new .gov account is born

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Steve's breakdown: The Opioid Task Force "launched" today with the appointment of Chris Christie as...

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Free at last: Stonyfield Farms

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Steve's breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This...

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Cancer drug gets approval: Sales expected in billions

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Steve's breakdown: So who's doing the creative work? As far as we can see, there...

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Rounding up the mess of RoundUp at Monsanto

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Steve's breakdown: As if we all didn't already suspect RoundUp can kill more than weeds...

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FDA approves muscular dystrophy drug

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Steve's breakdown: Marathon Pharmaceuticals is the company and Duchenne is the drug. They do not have an agency of...

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Look for New Jersey to put a boatload into Anti-Smoking

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Steve's breakdown: They spend zero now and we expect that to change in 2017. Connecticut...

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The 6th largest economy in the world is about to legalize pot

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Steve's breakdown: And there are lot's of companies already lining up to hit the ground...

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New York goes all in on fantasy sports

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Steve's breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there...

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U.S Department of Justice gives the green light for Big Beer

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Steve's breakdown: I can't believe it but it looks like Anheuser-Busch & InBev SABMiller will become one...

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Herbalife gets a second life

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Steve's breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted...

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Taking over the entire oncology therapeutic market

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Steve's breakdown: Keep an eye on Gilead because this is big. The new drug is called Epculusa...

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Supreme Court Abortion Decision Will Open New Business Opportunities

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Steve's breakdown: However you feel about the Supreme Court's ruling on the Texas law regarding...

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Brexit = Better chances for American agencies to land Global accounts

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Steve's breakdown: For almost all ad agencies in the UK, the Brexit was bad news....

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FDA Approves Hypertension Drug Byvalson

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Steve's breakdown: Byvalson is the first fixed-dose beta blocker/ARB combo in the U.S. so we think there...

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Credit Union rebrands with giant growth in the plan

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Steve's breakdown: Ardent Credit Union is the new name  & they just won approval to re-charter as...

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Hepatitis C treatment gets the FDA go-ahead

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Steve's breakdown: Biopharmaceutical company AbbVie spends over $300 million in advertising and judging by the...

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Kidney cancer drug approved by FDA

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Steve's breakdown: They don't mention the size of the market but the fact that this...

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It may be time to call on Fannie Mae or Freddie Mac

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Steve's breakdown: Freddie and Fannie are making money again, and everyone wants it. Whether they stay...

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Promius Pharma snags FDA approval on Sernivo Spray

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Steve's breakdown: As we all know, teenagers/young adults want nothing to do with having skin...

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Havana Club rum is coming to America

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Steve's breakdown: There are many new business opportunities that have already and will continue to...

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Too much rebellion, independence & sex in e-cigarette advertising

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Steve's breakdown: The Centers for Disease Control (CDC) has got some problems with e-cigarette advertising...

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Can Bristol-Myers Squibb And AbbVie’s Empliciti Become a Top Seller?

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Steve's breakdown: The answer to that question is partly if they have the right marketing....

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Alexion wins FDA OK on Strensiq

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Steve's breakdown: Alexion spent a lot of money on getting this drug and you can...

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Asbury Park, the final frontier . . . on the Jersey Shore

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Steve's breakdown: iStar is the main beach front developer in Asbury Park and will be...

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