News: Legal shift

One word: Contraceptives

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13 drug brands to check in with

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Election Results

Steve’s breakdown: Say what you want but Cannabis Clients are a real thing every agency should be looking into getting in the game of this ever growing industry. BTW: I […]

Supreme Court Opens the Gates

Steve’s breakdown: Booking.com wins Supreme Court case to Trademark its name” is the headline and some say that opens the door to companies like Cars.com or Dictionary.com going for the […]

Launching a bank will require an ad agency

Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof […]

Time to get into OTC drugs & supplements

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The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry […]

Opioids + J&J + NJ = Lead

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Virginia is for Lovers of . . .

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New Business, GDPR & European Clients

Steve’s breakdown: The GDPR is now so trending on Google it’s beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business […]

Bookies Lose, You Win!

Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real […]

Cock Fight!!

Steve’s breakdown: So Tyson said the new Perdue Farms advertising is misleading. It suggests that all Purdue chicken is organic, not just the Harvestland Organic label. Now Purdue is fighting back and […]

Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is […]

Out from under a cloud, time to advertise

Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in […]

Reason 43 to get a cannabis account

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A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New […]

Breweries: The Category that scored Election Day

Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and […]

Birth of a $10 million drug account

Steve’s breakdown: FDA has approved a drug to treat ADHD that some say will generate $500 million in sales. Time to give them a hearty congrats! LEXINGTON, MA: The FDA […]

National brand runs into legal issues

Steve’s breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want […]

This beer news should spark a campaign pitch

Steve’s breakdown: Here’s one for the “Yeah – Duh” department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they’re in legal hot […]

Bev company has to change tune or go through FDA

Steve’s breakdown: US watchdog has warned Jus Bar over cancer-prevention claims and that could mean a total re-branding. NEW YORK, NY: The US Food & Drug Administration has instructed juice maker […]

A new .gov account is born

Steve’s breakdown: The Opioid Task Force “launched” today with the appointment of Chris Christie as its leader. Now for funding. New Jersey got $1 million to fight opioid abuse so who […]

Free at last: Stonyfield Farms

Steve’s breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This news actually makes this post a 2fer – lead wise. Anyway, check into Stoneyfield. I […]

Rounding up the mess of RoundUp at Monsanto

Steve’s breakdown: As if we all didn’t already suspect RoundUp can kill more than weeds . . . Anyway, I feel a new product development project coming on. One that […]

FDA approves muscular dystrophy drug

Steve’s breakdown: Marathon Pharmaceuticals is the company and Duchenne is the drug. They do not have an agency of record and they are going to need one. Joe Nolan is the Chief Commercial Officer and […]

New York goes all in on fantasy sports

Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft […]

Herbalife gets a second life

Steve’s breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted the company to stop operating like one. Now distributors are going to get paid on […]

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