Virginia is for Lovers of . . .

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New Business, GDPR & European Clients

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Bookies Lose, You Win!

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Cock Fight!!

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New Marketing Order = Growers will issue RFP

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Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

Out from under a cloud, time to advertise

Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...

Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

Breweries: The Category that scored Election Day

Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...

Birth of a $10 million drug account

Steve’s breakdown: FDA has approved a drug to treat ADHD that some say will generate $500 million in sales. Time to give them a hearty congrats! LEXINGTON, MA: The FDA...

National brand runs into legal issues

Steve’s breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want...

This beer news should spark a campaign pitch

Steve’s breakdown: Here’s one for the “Yeah – Duh” department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they’re in legal hot...

Bev company has to change tune or go through FDA

Steve’s breakdown: US watchdog has warned Jus Bar over cancer-prevention claims and that could mean a total re-branding. NEW YORK, NY: The US Food & Drug Administration has instructed juice maker...

A new .gov account is born

Steve’s breakdown: The Opioid Task Force “launched” today with the appointment of Chris Christie as its leader. Now for funding. New Jersey got $1 million to fight opioid abuse so who...

Free at last: Stonyfield Farms

Steve’s breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This news actually makes this post a 2fer – lead wise. Anyway, check into Stoneyfield. I...

Rounding up the mess of RoundUp at Monsanto

Steve’s breakdown: As if we all didn’t already suspect RoundUp can kill more than weeds . . . Anyway, I feel a new product development project coming on. One that...

FDA approves muscular dystrophy drug

Steve’s breakdown: Marathon Pharmaceuticals is the company and Duchenne is the drug. They do not have an agency of record and they are going to need one. Joe Nolan is the Chief Commercial Officer and...

New York goes all in on fantasy sports

Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft...

Herbalife gets a second life

Steve’s breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted the company to stop operating like one. Now distributors are going to get paid on...

FDA Approves Hypertension Drug Byvalson

Steve’s breakdown: Byvalson is the first fixed-dose beta blocker/ARB combo in the U.S. so we think there may be decent ad dollars behind the drug. Allergen is the owner of the brand and my...

Credit Union rebrands with giant growth in the plan

Steve’s breakdown: Ardent Credit Union is the new name  & they just won approval to re-charter as a “community” federal credit union open to residents, workers and students. You know they’ll want to...

Hepatitis C treatment gets the FDA go-ahead

Steve’s breakdown: Biopharmaceutical company AbbVie spends over $300 million in advertising and judging by the results this treatment is getting, they’ll be throwing money at this brand. NORTH CHICAGO, IL:...

Kidney cancer drug approved by FDA

Steve’s breakdown: They don’t mention the size of the market but the fact that this drug can prolong life is something that has to be communicated far and wide. PJ Haley...

Havana Club rum is coming to America

Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you...

Alexion wins FDA OK on Strensiq

Steve’s breakdown: Alexion spent a lot of money on getting this drug and you can bet they will be pushing it big time. They do not have an AOR. CHESHIRE,...

Jimi Hendrix may finally rest

Steve’s breakdown: The family feud over the use of using Jimi Hendrix’s fame to sell merchandise has ended with a settlement. It took 45 years but now it’s time to...

Invention: Assisted Dumbbell Bench Rack

Steve’s breakdown: Okay, this company is one of those who helps “people like you” get your idea to market. But this invention  sounds like it could be a winner and...

Luxury cannabis tourism is now a thing

Steve’s breakdown: And there are going to be more things becoming “things” when talking about weed. This story is about TravelTHC. Look into it because this movement is not going...

Toshiba CEO Resigns Over Cooked Books

Toshiba Corp. CEO Hisao Tanaka bows during a press conference to announce his resignation at the company’s headquarters in Tokyo, Tuesday, July 21, 2015. Tanaka stepped down Tuesday to take...

The Dot-Bong Industry is only getting bigger – Get In!

Steve’s breakdown:  Two new developments are happening: 1) FBEC Worldwide to Launch of WolfShot™ H.E.M.P.™ branded energy shots and drinks 2) Oregon legalizes recreational marijuana Wolfshot is a more immediate lead but my point...

New COPD inhalation spray approved

Steve’s breakdown: Watch the nightly news and you’ll know how much pharma companies spend on COPD treatments. This one is from Boehringer Ingelheim Pharmaceuticals who has had agencies such as...

Sandoz granted marketing approval for Glatopa

Steve’s breakdown: Glatopa is the first substitutable generic indicated for the treatment of patients with relapsing-forms of multiple sclerosis. Sandoz is currently evaluating launch timing. Now’s a good time to...

Bank of America: 1 step closer to break-up

Steve’s breakdown: It’s happening! The public is slowly deciding being too-big-fail is just bad for the country. We mentioned this story before. So, if banking is in your wheelhouse, start...

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