Birth of a $10 million drug account

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National brand runs into legal issues

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This beer news should spark a campaign pitch

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A new .gov account is born

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Free at last: Stonyfield Farms

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Rounding up the mess of RoundUp at Monsanto

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FDA approves muscular dystrophy drug

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New York goes all in on fantasy sports

Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft...

Herbalife gets a second life

Steve’s breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted the company to stop operating like one. Now distributors are going to get paid on...

FDA Approves Hypertension Drug Byvalson

Steve’s breakdown: Byvalson is the first fixed-dose beta blocker/ARB combo in the U.S. so we think there may be decent ad dollars behind the drug. Allergen is the owner of the brand and my...

Credit Union rebrands with giant growth in the plan

Steve’s breakdown: Ardent Credit Union is the new name  & they just won approval to re-charter as a “community” federal credit union open to residents, workers and students. You know they’ll want to...

Hepatitis C treatment gets the FDA go-ahead

Steve’s breakdown: Biopharmaceutical company AbbVie spends over $300 million in advertising and judging by the results this treatment is getting, they’ll be throwing money at this brand. NORTH CHICAGO, IL:...

Kidney cancer drug approved by FDA

Steve’s breakdown: They don’t mention the size of the market but the fact that this drug can prolong life is something that has to be communicated far and wide. PJ Haley...

Havana Club rum is coming to America

Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you...

Alexion wins FDA OK on Strensiq

Steve’s breakdown: Alexion spent a lot of money on getting this drug and you can bet they will be pushing it big time. They do not have an AOR. CHESHIRE,...

Jimi Hendrix may finally rest

Steve’s breakdown: The family feud over the use of using Jimi Hendrix’s fame to sell merchandise has ended with a settlement. It took 45 years but now it’s time to...

Invention: Assisted Dumbbell Bench Rack

Steve’s breakdown: Okay, this company is one of those who helps “people like you” get your idea to market. But this invention  sounds like it could be a winner and...

Luxury cannabis tourism is now a thing

Steve’s breakdown: And there are going to be more things becoming “things” when talking about weed. This story is about TravelTHC. Look into it because this movement is not going...

Toshiba CEO Resigns Over Cooked Books

Toshiba Corp. CEO Hisao Tanaka bows during a press conference to announce his resignation at the company’s headquarters in Tokyo, Tuesday, July 21, 2015. Tanaka stepped down Tuesday to take...

The Dot-Bong Industry is only getting bigger – Get In!

Steve’s breakdown:  Two new developments are happening: 1) FBEC Worldwide to Launch of WolfShot™ H.E.M.P.™ branded energy shots and drinks 2) Oregon legalizes recreational marijuana Wolfshot is a more immediate lead but my point...

New COPD inhalation spray approved

Steve’s breakdown: Watch the nightly news and you’ll know how much pharma companies spend on COPD treatments. This one is from Boehringer Ingelheim Pharmaceuticals who has had agencies such as...

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