Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...

The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...

Opioids + J&J + NJ = Lead

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Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads for Janssen Pharmaceuticals. Is it their fault? Maybe . . . Having a clean slate after...

Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's absolutely no reason to get into this category. It's new, fun, exciting and people are...

New Business, GDPR & European Clients

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Steve's breakdown: The GDPR is now so trending on Google it's beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business...

Bookies Lose, You Win!

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Steve's breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...

Cock Fight!!

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https://www.youtube.com/watch?v=digL1mDEAs4 Steve's breakdown: So Tyson said the new Perdue Farms advertising is misleading. It suggests that all Purdue chicken is organic, not just the Harvestland Organic label. Now Purdue is fighting back...

New Marketing Order = Growers will issue RFP

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Steve's breakdown: American Pecan Council is about to go nuts with the new federal marketing order that allows the industry to band together. The line is "More Than Just Pie" so...

Time to get into the match making game!

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Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

Out from under a cloud, time to advertise

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Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings without shame. Arnold Worldwide had the account but I don't think anything has been done in...

Craft Brewery just grabbed the tiger by the tale: Join the ride

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https://www.youtube.com/watch?time_continue=74&v=s7zW4Dnb_7g Steve's breakdown: Stone Brewing has a problem with Keystone's new marketing & packaging and we think it's a great time to say "Congratulations and Go Get'em". Then offer your expertise. It's...

Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

A New Client Category is born on Election day: WEED

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Steve's breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your "connection" and get in line STATEWIDE, NJ: New...

Breweries: The Category that scored Election Day

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Steve's breakdown: Whether you agree with Tuesday's election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...

Birth of a $10 million drug account

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Steve's breakdown: FDA has approved a drug to treat ADHD that some say will generate $500 million in sales. Time to give them a hearty congrats! LEXINGTON, MA: The FDA...

National brand runs into legal issues

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Steve's breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want...

This beer news should spark a campaign pitch

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Steve's breakdown: Here's one for the "Yeah - Duh" department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they're in legal hot...

Bev company has to change tune or go through FDA

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Steve's breakdown: US watchdog has warned Jus Bar over cancer-prevention claims and that could mean a total re-branding. NEW YORK, NY: The US Food & Drug Administration has instructed juice maker...

A new .gov account is born

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Steve's breakdown: The Opioid Task Force "launched" today with the appointment of Chris Christie as its leader. Now for funding. New Jersey got $1 million to fight opioid abuse so who...

Free at last: Stonyfield Farms

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Steve's breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This news actually makes this post a 2fer - lead wise. Anyway, check into Stoneyfield. I...

Rounding up the mess of RoundUp at Monsanto

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Steve's breakdown: As if we all didn't already suspect RoundUp can kill more than weeds . . . Anyway, I feel a new product development project coming on. One that...

FDA approves muscular dystrophy drug

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Steve's breakdown: Marathon Pharmaceuticals is the company and Duchenne is the drug. They do not have an agency of record and they are going to need one. Joe Nolan is the Chief Commercial Officer and...

New York goes all in on fantasy sports

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Steve's breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: - DraftPot: Play without a salary cap. Draft...

Herbalife gets a second life

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Steve's breakdown: So Herbalife is not a pyramid scheme. Or at least the court convicted the company to stop operating like one. Now distributors are going to get paid on...

FDA Approves Hypertension Drug Byvalson

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Steve's breakdown: Byvalson is the first fixed-dose beta blocker/ARB combo in the U.S. so we think there may be decent ad dollars behind the drug. Allergen is the owner of the brand and my...

Credit Union rebrands with giant growth in the plan

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Steve's breakdown: Ardent Credit Union is the new name  & they just won approval to re-charter as a "community" federal credit union open to residents, workers and students. You know they'll want to...

Hepatitis C treatment gets the FDA go-ahead

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Steve's breakdown: Biopharmaceutical company AbbVie spends over $300 million in advertising and judging by the results this treatment is getting, they'll be throwing money at this brand. NORTH CHICAGO, IL:...

Kidney cancer drug approved by FDA

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Steve's breakdown: They don't mention the size of the market but the fact that this drug can prolong life is something that has to be communicated far and wide. PJ Haley...

Havana Club rum is coming to America

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Steve's breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here's another one that you...

Alexion wins FDA OK on Strensiq

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Steve's breakdown: Alexion spent a lot of money on getting this drug and you can bet they will be pushing it big time. They do not have an AOR. CHESHIRE,...

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