The top five food trends you should be part of

Steve’s breakdown: Ride the new food trends with this list of 20 companies on the cutting edge. EVERYWHERE, USA: Forget organic and gluten free, these are the top five trends experts at the Fancy Food Show predict will shape what’s next on store shelves. The Specialty Food Association held its annual trade show recently in […]

Disgusted Artists Flood Internet w/ Imagery Mocking FIFA & World Cup Sponsors

Steve’s breakdown: This whole FILA fiasco looks to have lots of possible new business opportunities. Start talking to your network and I’m sure something will come. It already has for me! EARTH: Graphic artists have joined the chorus of voices targeting FIFA, the world soccer organization, in the wake of revelations that migrant workers building […]

Two Words: David Letterman

Steve’s breakdown: I can’t tell you what David Letterman meant to my life in this space . . . except in respect . . . The Top Ten Reasons I’ll miss David Letterman  – in no particular order: MonkeyCam FOX Love Jay Jokes Stupid human tricks Paris Hilton John McCain Chucking stuff on the street […]

It’s an Anniversary!

Unbelievable! This week, The Ratti Report enters its 5th year in business. I’ve learned a lot since that first day and I hope you all have benefited from that education. Thank you for the support and please know I’m only a phone call away. Cheers, Steve

Panera Just Threw Down the Gauntlet

Steve’s breakdown: Check out their No No List at this link: Now every restaurant will be judged by that list so all of them are going to have to do their own version. That’s where you come in! We actually talked about this issue in March with a report titled: Fast Food’s Growing PR […]

Pitch a Police, Government or Community Group account before it hits the fan

Steve’s breakdown: What we’re talking about here is: outreach campaigns to communicate to the community to keep things copasetic before they blow-up. We’ve listed cities with the highest percentage of residents living below the poverty level. As you can see, Baltimore is not even on this list so there are more hot spots to think […]

New Business & Milestone Marketing

Steve’s breakdown: Almost every brand throws money at milestone anniversaries and many times use non-roster shops to do the work. So pick your favorite brands and see when it’s time to pitch their milestone. It’s a great conversation starter! Here’s what Bounty just did for their 50th. . . CINCINNATI, OH: Bounty paper towels from […]

Your Next Car Account: Neighborhood Electric Vehicles

Steve’s breakdown: Neighborhood electric vehicles, AKA golf carts on steroids, have been on my mind for decades. Now the Harvard Business Review finally has does the research and, in the May issue, will tells the world we need to do this. Polaris seems to be the big player so start with them. Here are some […]

A Not-for-Nothin’ Report: Anheuser-Busch

Steve’s breakdown: First off, they are launching a tequila-flavored beer called Oculto in the U.S. this spring. No word on who’s handling the advertising. (remember Tequiza? So should have been targeted to Women) Secondly, according to one source, all the A-B brands listed below do not have United States representation. Just say’in . . . […]

Fast Food’s Growing PR Problem

Steve’s breakdown: When Mickey Ds says it’s going to take 2 years to get the human antibiotics out of their chicken, that’s a problem. When jokes like “what’s really in that taco” are still funny, that’s a problem. And this trend is just getting started. That’s the new business opportunity. Pick a chain and teach’em […]

Can Nonalcoholic Beer Save Big Brewers?

Steve’s breakdown: Nonalcoholic beer is on the rise and in some places, sees no end of growth in sight. The trick is hitting folks who drink it because of religious or health reasons. Sometimes, folks just want that cold beer flavor but they have to drive of work. The new business opportunity here is a […]

Winning New Business & The Super Bowl: V

Steve’s breakdown: Bah Humbug! Seriously, between #DeflateGate, that pass interference call on the Cowboys and then the ref just picks up the flag, the freaked-out way Green Bay lost, who knows how they are going to mess this game up. (Not for nothin’ • that black-out in New Orleans in ’13 • Brilliant!) Anyway, back […]

The tragedy that is SeaWorld we could fix

Steve’s breakdown: The stock is down 51% since “Black Fish” hit theaters. The CEO is out and the interim CEO is the hardheaded Chairman, David D’Alessandro, who is not an animal-guy or a safety -guy. He’s a financial-guy. All this aside, we know this communications problem could be a communications boom with a little love. Come on […]

New Business & the Opening of Cuba

Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & CUBA: The United States and Cuba will start talks on normalizing full diplomatic relations, marking the most significant shift in U.S. policy toward the communist […]

CMO’s living to 5!

Steve’s breakdown: Many new biz folks don’t react to new CMO announcements. Frankly that’s just – well – stupid. Saying hello to a new CMO has helped me win more new business than any other news item except for: Account Review!! Now Forrester Research says the number of times you’ll be able to “say hello” […]

Jump on the biggest rebranding opportunity

Steve’s breakdown: Remember when I said “Just a Hunch: ISIS Pharmaceuticals could rebrand“? They haven’t – yet – but other Isis brands have and more will. And they are all possible leads. How many are there? US Patent and Trademark Office has over 270 records of products, services or businesses registered with the name ISIS. […]


Steve’s breakdown: Taking advantage of new fads and trends is a great way to snag a high growth account. That’s what kombucha is. The main players in this new beverage category are GT’s, Live Soda Kombucha, Reed’s Culture Club kombucha. Check it out! EVERYWHERE USA: It may be hard to imagine how, just a few […]

We Hear: Kit Kat Planning Agency Review?

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Paul Allen to fight Ebola with $100 million

Steve’s breakdown: We all have to take Ebola seriously and clearly, Paul Allen is. And it might be an opportunity for your agency to chip-in, educate the public and spread some good karma. It never hurts new business to do that. EVERYWHERE, USA: Paul Allen, billionaire owner of sports teams and mega yachts, on Thursday pledged at […]

Don’t Let A Brewery Do This

Steve’s-breakdown: Lots of folks want to break into the beer biz but haven’t found the route. Here’s one: When a brewery starts canning a beer, it’s a big deal and many create campaigns for it. That’s your cue to jump in and stop them from doing can puns and ad rip-offs Here are a few […]

Great intro to a Mobile Engagement firm

Steve’s breakdown: “Mobile Exceeds PC Internet Usage for First Time in History” If that line makes you want a partner who makes your mobile campaigns completely functional & transactional – drop me a line. Why? Because I’m sharing offices with a Mobile firm. They’re Gold Mobile and if you bring them on for a project, I’ll watch over them like […]

Major League Soccer’s makeover and 21 opportunities

Steve’s breakdown: Now that the MLS has freshened up it’s logo, we suspect most of the 21 teams in the league will be needing some marketing help. I mean, none of them can use last years stuff so get in the game!! EVERYWHERE USA: Fresh off a wildly popular World Cup in the USA, Major League Soccer […]

SABMiller + Heineken + AB InBev = Chaos

Steve’s breakdown: SABMiller’s purchase of Heineken might be too late to stop AB InBev’s bid to buy SABMiller. Try and swallow that sentence in your brain. Anyway, let’s all keep an eye on all this because there will be new business opportunities either way it goes! NEW YORK, NY & CHICAGO, IL: The big news in […]

Is Tire Advertising Getting More Competitive?

Steve’s breakdown: Is it just me or have we been seeing more and more tire advertising? Back in the day it was everywhere but it kind of slowed down in the 90s. But now it’s back and our advise is to check into it especially if you’re interested in getting into the auto biz. Goodyear, […]

Top 20 toys that may need advertising

Steve’s breakdown: The most popular toys are usually the ones that advertise because they drive traffic to the stores. And on the other side is the retail advertising which will have to put these toys in the creative. Lots of work to do so check out the top toys below. TOYLAND, USA: Walmart revealed its […]

New Business & the Future of Scotland, Great Britain and the UK

Steve’s breakdown: On September 18th, Scotland will be voting on their independence. Whether you agree with it or not, you should be ready from a new business standpoint. Here’s what we see for starters if they vote Yes: New Tourism Campaigns for all three, Scotland, Great Britain and the UK, will be required New Economic Development […]

Anheuser-Busch exec opens Brew Hub

breakdown: Brew Hub is the name but also what they are doing for the brewing community. In other words, we believe the craft beer businesses and brands that will be helped by Brew Hub are going to need help selling all that extra beer that they now have capacity to produce. CHESTERFIELD, MO: A new […]

Analyst Predicts Apple & Samsung Will Conquer Smartwatch Market

Steve’s breakdown: A headline like that makes me think who’s going to ride the coattails of Apple & Samsung. (Sony, Motorola and LG are on the top of our list.) Anyway, if you’re in electronics, this is a category that will explode so make your bets and get in now. EVERYWHERE USA: Consumer interest in smartwatches […]

New Lead Frontier: Crowdfunding

Steve’s breakdown: This levitating speaker company, OmOne, is the perfect example of who could be doing better with their crowdfunding if they used an ad agency. And whether they make their number or not, they will have the cash to bring in an agency later. Plus this product kicks-ass! David Devillez is the founder and […]

DRONES: Scared Yet?

Steve’s breakdown: One company is on to something and that’s the “human truth” that folks are freaked-out by drones. Though this company may not be a good new business prospect, the category is. Detection companies Mobile and home security you name it EVERYWHERE, USA: Drones are becoming increasingly popular and easier to come by. For a […]

There are 66 big congressional campaigns out there: Find Yours

Steve’s breakdown: Just in case you haven’t noticed the freight train that is the 2014 campaign season, we decided to give you a cheat sheet. There are 33 congressional “toss-up” races out there (which equals 66 campaigns) and we all know that’s where the cash is. See if your district is up for grabs by […]

2 McDonald’s Co-Ops/Organizations choose AORs

Steve’s breakdown: We keep an eye on trends and that’s what we sense here so check out some of the other McDonald’s owner associations in your neighborhood. There might be something more here than coincidence. How about these? Ohio Association of McDonald’s Operators McDonald’s New York Tri-State Owner/Operators Association Atlanta Region McDonalds Operators Association   CHICAGO, […]

Rebranding Pot, Golf and the GOP

Steve’s Op-Ed Rant: Sometimes I think there should be a test one must pass before using certain phrases. For instance, Climate Change, Social Media &  Waffle Taco are thrown around all willy-nilly. Then there’s my new favorite: Rebranding. The answer to everything like . . . 1) Rebranding POT: While making brunch this weekend, my friends […]

First Target, now CVS quit cigarettes

Steve’s breakdown: If CVS can pull this off without a major hit in sales, there is going to be a major shift in the tobacco market and probably marketing. Where’s the new business opportunity? Not sure yet but we’ll know this fall and we thought we needed to give you a heads-up. EVERYWHERE, USA: It […]

Chick-Fil-A tops KFC again = Time for a Change

Steve’s breakdown: I don’t know how long KFC is going to stand for this. I mean, they have been beaten 3 years in-a-row. Plus they have Popeyes coming from the other side. Something has to be changed. Speaking of changes, they haven’t changed their ad agency-of-record since 2003. Could be time to get to know […]

Winning New Business in Any Market

Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago, I decided to identify what worked at every agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan. Now after years of […]

Winning New Business & The Super Bowl: IV

Steve’s breakdown: First we want to tell you all how proud we are to be hosting the Super Bowl here in the garden state. And as with ever Super Bowl, the home team, actually I should say “teams”, did not even come close. We got the wrong Manning is in the game! Anywho . . […]

Mayor de Blasio will open new business doors

Steve’s breakdown: Now that de Blasio is getting his footing as a future Mayor of the largest city & market in the country, he’s giving us more clues to how he will open up  doors for us, new business wise. Read on and see what you find between the lines. NEW YORK, NY: Mayor-elect Bill de […]

MobCraft’s launches 1st Crowdsourced Beer Platform

Steve’s breakdown: We love new ideas we wish our friends thought of. That’s exactly what we have here crowdsourcing beer. Look into it in your next of the woods. MADISON, WI: Unleash your inner brewmaster with MobCraft’s Crowdsourced Beer Platform, the first in the world. Submit ideas for beers you want brewed, then vote on a […]

It’s helpful to know what’s where

Steve’s breakdown: Did you ever want to pitch a specific brand but didn’t know what “group” it was in. Well, here’s your cheat-sheet. Happy Hunting! EVERYWHERE, USA: Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans. According to this chart via Reddit, called “The Illusion of Choice,” these […]

Pitching Cause Marketing expands Budgets

Steve’s breakdown: So it seems the King of cause marketing causes is breast cancer – especially in October. How is this a new business lead? We believe whenever there is an opportunity to get marketing dollars out of other budgets like cause/PR, we smell money. Check out the success stories from the restaurant industry below. […]

Hobby Lobby just glued its fingers together

Steve’s breakdown: Now that these “prejudice” stories are getting picked up by the main stream media, we have to comment – again. Clearly, PR is an issue at companies like Hobby Lobby, Barilla Pasta and Chic fil-A so get on that folks. Secondly, regarding Hobby Lobby, these guys are not only PR deaf but also advertising […]

When the category leader slips, JUMP!

Steve’s breakdown: Seems Brilla’s CEO would “never do an advert with a homosexual family”. I’m sure you heard about this but did you think of it as a new biz opportunity? PR & digital firms should so get on the phone with Ronzoni or De Cecco or which ever brand is your favorite EVERYWHERE, USA: One […]

The Battle for the Civilian Market: Drones

Steve’s breakdown: This might be a tough one to make a decision on but if you’re okay with drones, we think there’s going to be big opportunities for communications companies. In fact, there is a market for PR firms right now. NEW YORK, NY: Speak to civil libertarians and the Wikileaks crowd, and the nightmare scenario […]

Technology has created a new pet category

Steve’s breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport Pet Access Smart System, PetZen, AiKiou, Northmate, Go-Go Dog Pals, FroliCat Dart Duo and Woofer. EVERYWHERE, USA: An undercurrent of anxiety lies behind the newest pet products that busy working parents will […]

Regeneron Pharmaceuticals: Long Term Thinking

Steve’s breakdown: Regeneron Pharmaceuticals is such a great story we had to share it. And, as far as we can tell, they have no marketing representation except for their website developer. TARRYTOWN: NY: There is a 40-something aerobics instructor in a Dallas suburb whose cholesterol level is so low–a sixth that of a normal person–that scientists […]

Not a lead but . . . New York Hilton turns 50

Steve’s breakdown: As we’ve told you all, The Ratti Report is about Event-Based-Prospecting™. And one of those events you should be looking at is anniversaries. Why? Because companies tend to spend ad cash on them. Just take a look at what the New York Hilton Midtown is doing for their 50th. NEW YORK, NY: New York Hilton Midtown today […]

Pope Francis I & New Business

Steve’s breakdown: How every you feel about the choice, South America just got a huge shot in the arm. Then add the 2016 Rio Olympics & 2014 Brazil World Cup to the mix. My point: Put what ever new business efforts you have in South America in high gear. I know we will be upping our coverage of the […]

5 o’clock Friday’s Ad Land: Time & Advertising

Alright! It’s 5 o’clock on Friday and that means it’s time for our next installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. And speaking of time & advertising: I used to work for a guy who said in every new business pitch “TV commercials are 27 seconds too long.” You could imagine how psyched our media director […]

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