News: Op-Ed

DRONES: Scared Yet?

Steve’s breakdown: One company is on to something and that’s the “human truth” that folks are freaked-out by drones. Though this company may not be a good new business prospect, the category is. Detection companies Mobile and home security you name it EVERYWHERE, USA: Drones are becoming increasingly popular and easier to come by. For a […]

There are 66 big congressional campaigns out there: Find Yours

Steve’s breakdown: Just in case you haven’t noticed the freight train that is the 2014 campaign season, we decided to give you a cheat sheet. There are 33 congressional “toss-up” races out there (which equals 66 campaigns) and we all know that’s where the cash is. See if your district is up for grabs by […]

2 McDonald’s Co-Ops/Organizations choose AORs

Steve’s breakdown: We keep an eye on trends and that’s what we sense here so check out some of the other McDonald’s owner associations in your neighborhood. There might be something more here than coincidence. How about these? Ohio Association of McDonald’s Operators McDonald’s New York Tri-State Owner/Operators Association Atlanta Region McDonalds Operators Association   CHICAGO, […]

Rebranding Pot, Golf and the GOP

Steve’s Op-Ed Rant: Sometimes I think there should be a test one must pass before using certain phrases. For instance, Climate Change, Social Media &  Waffle Taco are thrown around all willy-nilly. Then there’s my new favorite: Rebranding. The answer to everything like . . . 1) Rebranding POT: While making brunch this weekend, my friends […]

First Target, now CVS quit cigarettes

Steve’s breakdown: If CVS can pull this off without a major hit in sales, there is going to be a major shift in the tobacco market and probably marketing. Where’s the new business opportunity? Not sure yet but we’ll know this fall and we thought we needed to give you a heads-up. EVERYWHERE, USA: It […]

Chick-Fil-A tops KFC again = Time for a Change

Steve’s breakdown: I don’t know how long KFC is going to stand for this. I mean, they have been beaten 3 years in-a-row. Plus they have Popeyes coming from the other side. Something has to be changed. Speaking of changes, they haven’t changed their ad agency-of-record since 2003. Could be time to get to know […]

Winning New Business in Any Market

Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago, I decided to identify what worked at every agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan. Now after years of […]

Winning New Business & The Super Bowl: IV

Steve’s breakdown: First we want to tell you all how proud we are to be hosting the Super Bowl here in the garden state. And as with ever Super Bowl, the home team, actually I should say “teams”, did not even come close. We got the wrong Manning is in the game! Anywho . . […]

Mayor de Blasio will open new business doors

Steve’s breakdown: Now that de Blasio is getting his footing as a future Mayor of the largest city & market in the country, he’s giving us more clues to how he will open up  doors for us, new business wise. Read on and see what you find between the lines. NEW YORK, NY: Mayor-elect Bill de […]

MobCraft’s launches 1st Crowdsourced Beer Platform

Steve’s breakdown: We love new ideas we wish our friends thought of. That’s exactly what we have here crowdsourcing beer. Look into it in your next of the woods. MADISON, WI: Unleash your inner brewmaster with MobCraft’s Crowdsourced Beer Platform, the first in the world. Submit ideas for beers you want brewed, then vote on a […]

It’s helpful to know what’s where

Steve’s breakdown: Did you ever want to pitch a specific brand but didn’t know what “group” it was in. Well, here’s your cheat-sheet. Happy Hunting! EVERYWHERE, USA: Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans. According to this chart via Reddit, called “The Illusion of Choice,” these […]

Pitching Cause Marketing expands Budgets

Steve’s breakdown: So it seems the King of cause marketing causes is breast cancer – especially in October. How is this a new business lead? We believe whenever there is an opportunity to get marketing dollars out of other budgets like cause/PR, we smell money. Check out the success stories from the restaurant industry below. […]

Hobby Lobby just glued its fingers together

Steve’s breakdown: Now that these “prejudice” stories are getting picked up by the main stream media, we have to comment – again. Clearly, PR is an issue at companies like Hobby Lobby, Barilla Pasta and Chic fil-A so get on that folks. Secondly, regarding Hobby Lobby, these guys are not only PR deaf but also advertising […]

When the category leader slips, JUMP!

Steve’s breakdown: Seems Brilla’s CEO would “never do an advert with a homosexual family”. I’m sure you heard about this but did you think of it as a new biz opportunity? PR & digital firms should so get on the phone with Ronzoni or De Cecco or which ever brand is your favorite EVERYWHERE, USA: One […]

The Battle for the Civilian Market: Drones

Steve’s breakdown: This might be a tough one to make a decision on but if you’re okay with drones, we think there’s going to be big opportunities for communications companies. In fact, there is a market for PR firms right now. NEW YORK, NY: Speak to civil libertarians and the Wikileaks crowd, and the nightmare scenario […]

Technology has created a new pet category

Steve’s breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport Pet Access Smart System, PetZen, AiKiou, Northmate, Go-Go Dog Pals, FroliCat Dart Duo and Woofer. EVERYWHERE, USA: An undercurrent of anxiety lies behind the newest pet products that busy working parents will […]

Regeneron Pharmaceuticals: Long Term Thinking

Steve’s breakdown: Regeneron Pharmaceuticals is such a great story we had to share it. And, as far as we can tell, they have no marketing representation except for their website developer. TARRYTOWN: NY: There is a 40-something aerobics instructor in a Dallas suburb whose cholesterol level is so low–a sixth that of a normal person–that scientists […]

Not a lead but . . . New York Hilton turns 50

Steve’s breakdown: As we’ve told you all, The Ratti Report is about Event-Based-Prospecting™. And one of those events you should be looking at is anniversaries. Why? Because companies tend to spend ad cash on them. Just take a look at what the New York Hilton Midtown is doing for their 50th. NEW YORK, NY: New York Hilton Midtown today […]

Pope Francis I & New Business

Steve’s breakdown: How every you feel about the choice, South America just got a huge shot in the arm. Then add the 2016 Rio Olympics & 2014 Brazil World Cup to the mix. My point: Put what ever new business efforts you have in South America in high gear. I know we will be upping our coverage of the […]

5 o’clock Friday’s Ad Land: Time & Advertising

Alright! It’s 5 o’clock on Friday and that means it’s time for our next installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. And speaking of time & advertising: I used to work for a guy who said in every new business pitch “TV commercials are 27 seconds too long.” You could imagine how psyched our media director […]

The Bluest States in America

Steve’s breakdown: West Virginia, Kentucky, Mississippi, Tennessee and Arkansas have got a PR problem. People are just not happy. At least that’s according to a Gallup-Healthways poll. Our suggestion is to pitch these states with what ails them, happiness! WV, KY, TN, MS & AR, USA: If the pursuit of happiness is the ultimate goal of Americans, […]

Top CMO Tweeters of the Fortune 250

Steve’s breakdown: In our never ending quest to help our members win more new business easier, when we saw this list we had to share. Though tweeting for dollars has not proven to be effective, getting in the conversation has! Go get’em. EVERYWHERE USA: In a recent MIT Sloan Management Review post, a research study praised […]

5 o’clock Friday’s Ad Land: Pitching Big or Small

Alright! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. This cartoon reminds me of a story from the early days of one of my ex-employers, M&C Saatchi. They were pitching British Airways and needed to look a bit bigger. Here’s the story told […]

Land of opportunity: Toy Fair 2013

Steve’s breakdown: Having worked the floor of Toy Fair many times I can tell you the new business opportunities are in the trends not the brands. For example, as plush and tech keeps getting paired up in more and more toys, look for more experiential play stores to pop up. Here’s the Toy Fair rundown […]

Grey Poupon’s “Pardon Me” fail on the Oscars

Steve’s breakdown: Kraft is throwing the Hail Mary on this one and it’s going to be a $1.7 million fail. I know Crispin Porter did the spot that will air one time on the Oscars but, sorry folks, this is not how you sell product and CP&B knows it. So get ready to catch Sara Braun of […]

Selling consumer intelligence wins new business

Steve’s breakdown: As the new biz director at M&C Saatchi, I’d offer up our consumer intelligence about how Americans felt about British products and services. I couldn’t set-up presentations fast enough to match the demand. And did we win anything? Bentley Rolls Royce, Royal Bank of Scotland and Financial Times! Below is a case study […]

5 o’clock Friday’s Ad Land: Manage the managers

Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. As the head of new business, one must be able to get the team to be its very best because it’s not enough to do a good job. You must come in first. This […]

Pitch to the Demographic: VW and guys

Steve’s breakdown: I used to pitch for a toy ad agency who couldn’t win anything out of the category. That’s when I suggested pitching to the demographic. Two months later we won the Coty new product development business targeting tween girls. Here’s another example: Since the 90s, the VW beetle has had a hard time […]

Access Confidential/Ratti Report launch New Business Power Tool

Every agency knows they need three tools to win new business. A current & up-to-the-minute source of new business leads A deep source of global & local new business insight A strong resource of corporate information With these three, coupled with a new business team, any agency can be successful. And for years, The Ratti […]

Winning New Business & The Super Bowl: III

Steve’s breakdown: Welcome to our Third annual Winning New Business & The Super Bowl report. NEW ORLEANS: Say what you want about who was in the Super Bowl, this was the best party game ever. And if you ask us, the game and the blackout are what everybody is talking about – not the ads. […]

5 o’clock Friday’s Ad Land: Read and follow the brief

Hooray! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO at Third Street, David T. Jones. This week’s cartoon reminds me of a true story about one of the biggest new business rules I ever learned: Read and follow the brief. It was 1994 and I was working […]

5 o’clock Friday’s Ad Land: Pitch what they want to hear

Steve’s breakdown: We are very excited to announce that cartoonist and CCO at Third Street, David T. Jones, has agreed to share his insights into the ad biz here on The Ratti Report. And we think these insights have a lot to do with new business. For instance, David makes a good point here. Just […]

Hostess, Drakes and Dolly Madison to get new owners

UPDATE: We’ll know what’s happening with hostess on Feb. 28th. Here’s the original post from November: Steve’s breakdown: This is either the biggest bluff I’ve seen in years or it’s the end of Hostess Brands. If it is the end, that means there will be new owners for brands such as Twinkies, Ding Dongs, Ho Ho’s, […]

On the front page of iMedia

Steve’s breakdown: A Ratti Report article made the front page on another newspaper today. Here it is: 10 Daily Practices to Winning New Business in Any Market

Native Advertising should mean more New Business

Steve’s breakdown: As soon as people start talking about ad agencies getting the short-end-of-the-stick I grab the other side. That’s how I feel about “Native Advertising”. Guys, just develop a better way to do it and make it a new service to your clients. Stop whining and make some money! EVERYWHERE, USA: When Capital One set […]

Al Jazeera buying Current TV = New Business

Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don’t just see […]

Pitching Deaf and Winning

Steve’s breakdown: I’m sure many of you heard about the deaf high school football team that won its division title. It was so big NBC News, The Huffington Post and Sports Illustrated covered it. We saw it too and it made us think. What if your new business team did the same thing? What if they […]

Herbalife news opens up all kinds of new biz opportunity

Steve’s breakdown: Word on Wall Street is Herbalife is a pyramid scheme. Whether you believe it or not, this news will affect more than Heralife. It will also affect all  multi-level marketing companies. Our suggestion is to check in with a few others regarding PR. Here a list of them: 5LINX ACN Inc. AdvoCare Agel Enterprises LLC […]

Post Sandy: Boat manufactures should go for market share

Steve’s breakdown: Jim Cramer of CNBC reports that 65,000 boats were destroyed or damaged because of Superstorm Sandy. And before the storm even got here, the average age of a yacht had gone from 15 to 21 years old. Now Cramer has made Brunswick a “Buy” pick. Watch the video here. What we are trying to […]

Gun stocks are down: PR will be needed

Steve’s breakdown: Say what you want about gun control but the market has already spoken. Gun stocks are down and if new laws go through, they will go down furthur. We suspect these companies are going to have to do some damage control and will need representation. SPRINGFIELD, MA & SOUTHPORT, CT: Markets are surging […]

Sandy’s wave of cash is just off shore

Steve’s breakdown: There’s financial relief coming to businesses that got slammed by superstormSandy. Keep an eye on all these developments because at some point there will be opportunity. And I don’t mean taking government money; I mean advertising the companies that need to tell the world they are still standing. TRENTON, NJ: New Jersey business […]

CEOs Who Will Get Fired in 2013

Steve’s breakdown: The Street has published a list of 5 CEOs who should probably go in 2013. Do we believe all these companies will be new business leads in 2013? No but if you’ve been following us, you know we think Best Buy, Netflix and Pandora top our list of the 5 mentioned here. NEW […]

This is not a lead: Payless ad account in review

Steve’s breakdown: Every so often we have to remind our members not only what we report but what we don’t. We do not send you off to an ad account review with finalists. And that’s what this is. Now back to your regularly scheduled leads . . . TOPEKA, KS: Payless ShoeSource is meeting with agencies […]

Milking Leads out of Dallas: Dean Foods

Steve’s breakdown: Dean Foods, an account I have pitched and won while at Long Advertising, is in the midths of dismantling itself. That means everytime they sell off a slice, that’s a Lead. Here’s the latest. MONTREAL, Canada & DALLAS, TX: Canada’s largest dairy processor will increase its U.S.presence by buying Dean Foods’ Morningstar unit for $1.45 […]

What’s up ConAgra’s sleeve?

Steve’s breakdown: They are not talking about what the real plan is with the Ralcorp acquisition. Not only do we think this move is a competition killer, it could be a new way to launch a number of new brands. And that means new advertising accounts might be in play. OMAHA, NE: Private-label foods have hit […]

Blood-in-the-Water at Agency Network

Steve’s breakdown: This is the worst kind of new business lead but it happens. An email went out to an entire region within a certain well-known agency network that included an attachment with employee salaries. We don’t know who it is but any client that was on the edge of moving their account from this company […]

The College Football Playoffs & New Business

Steve’s breakdown: Since we are all in a football state-of-mind this Thanksgiving, we thought we’d talk college for a moment. Now that we know who’s going to be airing the new college playoffs, read below, how are you going to win new business leveraging them. Simple, go local. There’s going to be an entirely different […]

Have you checked your “Rolodex” lately

Steve’s breakdown: This news is just as much a reminder to stay in touch with past clients as it’s a possible real lead today. Just sayin’ BTW: Peets was sold back in July which would be just one more reason to check this lead out. EMERYVILLE, CA: Peet’s Coffee & Tea, Inc. today announced that […]

A new category to pitch: Marijuana

Steve’s breakdown: This is a lead that will continue to expand year-after-year so you might as well positioned for it. Colorado & Washington agencies, you go first. DENVER, CO & SEATTLE, WA: For marijuana entrepreneurs like Ean Seeb, the legalization of recreational marijuana use in Colorado and Washington in Tuesday’s election is more than a game-changer. “It’s […]

Orient-Express Hotels’ new lease on life

Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get a new lease on life. Well, that’s just what happened with Orient-Express. Now with no takeover from Tata and with a new CEO, we suspect […]

Listening for New Business Leads

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Inside scoop: ShakeUp at Brown Forman marketing

Steve’s breakdown: Here’s another reason to subscribe to the Ratti Report. My ROLODEX! (Do they still say that?) I just confirmed this movement at B-F with a very close friend of mine down there. Though he couldn’t say much, he did say there was lots of movement in the department and that means opportunity!! Between […]

Surprise Lead: US may soon become world’s top oil producer

Steve’s breakdown: No matter what side of the energy equation you fall on, there’s one thing certain, “there’s goal in them thar hills.” And here’s another example that it doesn’t matter if we’re talking oil, gas, coal, wind, solar or geothermal. These companies all need marketing and the budgets are sizable. EVERYWHERE USA: U.S. oil […]

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