Top CMO Tweeters of the Fortune 250

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Steve's breakdown: In our never ending quest to help our members win more new business easier, when we saw this list we had to share. Though tweeting for dollars has...

5 o’clock Friday’s Ad Land: Pitching Big or Small

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Alright! It’s 5 o’clock on Friday and that means it’s time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. This cartoon reminds me of a story from the...

Land of opportunity: Toy Fair 2013

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Steve's breakdown: Having worked the floor of Toy Fair many times I can tell you the new business opportunities are in the trends not the brands. For example, as plush...

Grey Poupon’s “Pardon Me” fail on the Oscars

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http://www.youtube.com/watch?v=itHhhYxqSSE Steve's breakdown: Kraft is throwing the Hail Mary on this one and it's going to be a $1.7 million fail. I know Crispin Porter did the spot that will air...

Selling consumer intelligence wins new business

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Steve's breakdown: As the new biz director at M&C Saatchi, I'd offer up our consumer intelligence about how Americans felt about British products and services. I couldn't set-up presentations fast...

5 o’clock Friday’s Ad Land: Manage the managers

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Hooray! It's 5 o'clock on Friday and that means it's time for our weekly installment of AdLand by cartoonist and CCO of Third Street, David T. Jones. As the head of new business, one must be...

Pitch to the Demographic: VW and guys

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Steve's breakdown: I used to pitch for a toy ad agency who couldn't win anything out of the category. That's when I suggested pitching to the demographic. Two months later...

Winning New Business & The Super Bowl: III

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Steve’s breakdown: Welcome to our Third annual Winning New Business & The Super Bowl report. NEW ORLEANS: Say what you want about who was in the Super Bowl, this was...

On the front page of iMedia

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Steve's breakdown: A Ratti Report article made the front page on another newspaper today. Here it is: 10 Daily Practices to Winning New Business in Any Market

Native Advertising should mean more New Business

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Steve's breakdown: As soon as people start talking about ad agencies getting the short-end-of-the-stick I grab the other side. That's how I feel about "Native Advertising". Guys, just develop a...

Al Jazeera buying Current TV = New Business

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http://www.youtube.com/watch?v=jt5MkPr_xiA Steve's breakdown: Back in February of 2011 we published an op-ed piece headlined with "The USA, Al Jazeera and New Business". Back then we talked about the opportunities of...

Pitching Deaf and Winning

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http://www.youtube.com/watch?v=ThcX1hag9xY Steve's breakdown: I'm sure many of you heard about the deaf high school football team that won its division title. It was so big NBC News, The Huffington Post...

Gun stocks are down: PR will be needed

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http://youtu.be/pghadFYyUVw Steve's breakdown: Say what you want about gun control but the market has already spoken. Gun stocks are down and if new laws go through, they will go down...

Sandy’s wave of cash is just off shore

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Steve's breakdown: There's financial relief coming to businesses that got slammed by superstormSandy. Keep an eye on all these developments because at some point there will be opportunity. And I...

CEOs Who Will Get Fired in 2013

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Steve's breakdown: The Street has published a list of 5 CEOs who should probably go in 2013. Do we believe all these companies will be new business leads in 2013?...

This is not a lead: Payless ad account in review

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http://www.youtube.com/watch?v=PyMGDgdmqZY Steve's breakdown: Every so often we have to remind our members not only what we report but what we don't. We do not send you off to an ad...

Milking Leads out of Dallas: Dean Foods

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Steve's breakdown: Dean Foods, an account I have pitched and won while at Long Advertising, is in the midths of dismantling itself. That means everytime they sell off a slice, that's...

What’s up ConAgra’s sleeve?

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Steve's breakdown: They are not talking about what the real plan is with the Ralcorp acquisition. Not only do we think this move is a competition killer, it could be...

Blood-in-the-Water at Agency Network

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Steve's breakdown: This is the worst kind of new business lead but it happens. An email went out to an entire region within a certain well-known agency network that included an...

The College Football Playoffs & New Business

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Steve's breakdown: Since we are all in a football state-of-mind this Thanksgiving, we thought we'd talk college for a moment. Now that we know who's going to be airing the...

Have you checked your “Rolodex” lately

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Steve's breakdown: This news is just as much a reminder to stay in touch with past clients as it's a possible real lead today. Just sayin' BTW: Peets was sold...

A new category to pitch: Marijuana

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Steve's breakdown: This is a lead that will continue to expand year-after-year so you might as well positioned for it. Colorado & Washington agencies, you go first. DENVER, CO &...

Orient-Express Hotels’ new lease on life

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http://www.youtube.com/watch?v=VpnWQitM22o Steve's breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could...

Listening for New Business Leads

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http://www.youtube.com/watch?v=ddx8t6zGWxA Steve's breakdown: Let's just talk about new business and where it's going to be coming from as it concerns the federal government. Green power technologies, manufacturing and installation. Healthcare...

Inside scoop: ShakeUp at Brown Forman marketing

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Steve's breakdown: Here's another reason to subscribe to the Ratti Report. My ROLODEX! (Do they still say that?) I just confirmed this movement at B-F with a very close friend...

Lincoln makeover continues: opens design center

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Steve's breakdown: Both Lincoln & Cadillac are doing makeovers. And both are taking it seriously so look for opportunities here and there. Quote of the article: "Our ambition is not to...

Agency growth by tapping Chinese tourists

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Steve's breakdown: Expanding an agency's services is a fast way to increase revenue and one of the fastest growing markets in the world is the Chinese consumer. And we think...

Wendy’s Makeover

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Steve's breakdown: Last March we reported: Wendy’s not fooling around: Steals Procter & Gamble exec as CMO and we predicted an account review. This new logo backs that up so make that...

Amtrak hits record ridership & New Business

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Steve's breakdown: We like this trend for so many reasons but for our readers, this could mean more passenger train lines. Why should the Amtrak ad agency have a monopoly...

Avon stock jump after chairman exit signals big changes on the way

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http://www.youtube.com/watch?v=WLuPLMAwXEU&list=PL52CB54060041B992&index=2&feature=plpp_video Steve's breakdown: We don't usually report on CEO or Chairperson news but when the ex-CEO says he's stepping down as chairman and the stock jumps, we smell money. Not...

The new Kraft needs to make up for undermarketing

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Steve's breakdown: Last year we predicted the Kraft grocery business would go into review once it was finalized. And now that the stock has been listed, analysts are saying their brands...

NFL WTF!!

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Steve's breakdown: We've been debating whether to run this story all day. ESPN 1, 2 & 3 can't stop talking about it. But either way, I see a PR problem...

ObamaCare creates another PR agency review

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Steve's breakdown: We predicted with was going to happen in back in June when we reported Biggest PR account expansion ever!! Whether you like it or not, the entire industry and...

J&J in advertising hot water again

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Steve's breakdown: There's a big debate in the advertising community about whether a pharma account is worth the trouble. On one hand, it's big money - on the other, just...

Abercrombie & Fitch is losing it!

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http://www.youtube.com/watch?v=z5NRWM3FgqA Steve's breakdown: The featured video is proof that this article is dead on. Please, please, please - someone get in there and fix this! NEW ALBANY, OH: Abercrombie & Fitch...

Where there’s smoke, there’s a market

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Steve's breakdown: We love good ideas; especially when it saves homes, is top of mind and we'd all love to see it happen. Here's one that could spark an industry....

Spliting up banks = More ad accounts!

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http://www.youtube.com/watch?v=mZ_fvnN9P2Q Steve's breakdown: No matter where you stand on this issue, we here at The Ratti Report always love to hear about companies breaking up into multiple ad, digital or...

Why The Ratti Report Works

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http://www.youtube.com/watch?v=bJweXHDWIwc&feature=youtu.be Steve's breakdown: I've been on this new business roller coaster ride for a while now and we wanted to make sure you all knew that. In fact, The Ratti...

Your 1st Biz Dev Resource

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http://youtu.be/SuVDEEs2rHg Steve's breakdown: Things have changed a lot since I started doing new business. One thing is the number of services agencies have to choose from to help win new...

Where we get our leads

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http://www.youtube.com/watch?v=_vI-3_49TO8&feature=g-upl Steve's breakdown: One of the big questions we get is "how do you find your leads." It's mostly from reading between the lines of multiple news sources. And we do have...

Why a Ratti Report membership costs $2,000

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http://youtu.be/nvldjPfEV1k Steve's breakdown: Well, if you consider the costs associated with going with our competition and the fact we serve up more leads that are actually winnable everyday, $2,000 is...

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