News: Op-Ed

Lincoln makeover continues: opens design center

Steve’s breakdown: Both Lincoln & Cadillac are doing makeovers. And both are taking it seriously so look for opportunities here and there. Quote of the article: “Our ambition is not to be No. 1,” said Jim Farley, head of global sales and marketing. “We’d rather have a few people love us than everybody like us.” DEARBORN, […]

Agency growth by tapping Chinese tourists

Steve’s breakdown: Expanding an agency’s services is a fast way to increase revenue and one of the fastest growing markets in the world is the Chinese consumer. And we think marketing specifically to Chinese tourists is the easiest way to get in the game. Here’s a nine-point plan to do just that. EVERYWHERE USA: The […]

Wendy’s Makeover

Steve’s breakdown: Last March we reported: Wendy’s not fooling around: Steals Procter & Gamble exec as CMO and we predicted an account review. This new logo backs that up so make that call. COLUMBUS, OH: Behold the new [acLink name=”Wendy’s Company” type=”advertiser” id=”b2pvmw==”] logo in all it’s pigtailed glory. The fast food chain is not just modernizing its look […]

Amtrak hits record ridership & New Business

Steve’s breakdown: We like this trend for so many reasons but for our readers, this could mean more passenger train lines. Why should the Amtrak ad agency have a monopoly on train travel? WASHINGTON, DC: Amtrak trains carried 31.2 million passengers in the fiscal year ending in September, the highest annual ridership since the railroad […] is now integrated, global and growing fast

Steve’s breakdown: We think there could be multiple opportunites here considering their growth plans. If you dig the site, let them know and get involved. NEW HOPE, PA: MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced that the transition of users to the MeetMe platform is complete. MeetMe is […]

Avon stock jump after chairman exit signals big changes on the way

Steve’s breakdown: We don’t usually report on CEO or Chairperson news but when the ex-CEO says he’s stepping down as chairman and the stock jumps, we smell money. Not that kind of money – ad revenue money. As soon as this house cleaning is done, expect Avon to start plans on many changes which will […]

Unemployment Rate at 7.8% means getting ready for four more years

Steve’s breakdown: It doesn’t matter whether you’re on the right or left, when it comes to business forecasting, we are all just trying to make a living. And like I’ve been saying since 2010, if the unemployment rate is under 8% at election time, President Obama gets re-elected. So what we’re saying is, be positioned […]

Is there an airline without an agency flying around?

Steve’s breakdown: SeaPort Airlines just got the Athens-Nashville route. Not big news but who’s promoting them? If you’re in the northwest or the mid-south, this would be a good call. PORTLAND, OR: Federal officials have awarded a two-year subsidy to Oregon-based SeaPort Airlines to provide passenger flights from Athens to Nashville, Tenn. U.S. Department of […]

World’s biggest Ferris wheel doesn’t have an ad agency

Steve’s breakdown: If you’ve haven’t heard, NYC is building the world’s biggest Ferris wheel but there has been no word on how they are going to promote this attrachtion. Sounds like an enormously fun account and I’d pitch it right now. STATEN ISLAND, NY: The Big Apple is getting another “biggest”: The world’s biggest Ferris […]


Steve’s breakdown: We’ve been debating whether to run this story all day. ESPN 1, 2 & 3 can’t stop talking about it. But either way, I see a PR problem and someone needs to fix it. Are you up to the task? And Not For Nothin’: This is one more reason why unions are important. […]

ObamaCare creates another PR agency review

Steve’s breakdown: We predicted with was going to happen in back in June when we reported Biggest PR account expansion ever!! Whether you like it or not, the entire industry and its consumers must be aware of the new healthcare system. We suspect there will be many more like this. This time it’s Nevada. CARSON CITY, […]

Mopar parts turns 75 without an ad agency . . .

Steve’s breakdown: It’s a rare moment when a 75 year old brand gets a new lease on life. And it’s a cool & global one at that! Look into it. AUBURN HILLS, MI: Happy birthday, Mopar. Chrysler Group LLC’s iconic aftermarket parts division turns 75 today. But it doesn’t just belong to Chrysler anymore. Since […]

J&J in advertising hot water again

Steve’s breakdown: There’s a big debate in the advertising community about whether a pharma account is worth the trouble. On one hand, it’s big money – on the other, just look at Digitas Health . . . Your call but J&J has got some problems to take care of and you might as well take […]

Abercrombie & Fitch is losing it!

Steve’s breakdown: The featured video is proof that this article is dead on. Please, please, please – someone get in there and fix this! NEW ALBANY, OH: Abercrombie & Fitch Co.’s soft-porn ads and nightclub vibe once delighted American teenagers and infuriated parents. Today, many aren’t even paying attention. The once-edgy brand has lost a third of […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential Duke’s Beef Jerky wins […]

The Mayan calendar just might be right: Introducing Drag Queen Barbie

Steve’s breakdown: That’s right folks! For $125 you to can get your own Drag Queen Barbie this holiday season. What’s the new business opportunity? Well, the flood gates are open now and every toy maker, game developer and collectable manufacture is going to be watching this very closely. Just be ready to pounce. Have a […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential Belk, Inc. hires MindShare […]

Liquor sales in WA are down 9.4% since private retailers took over: Advertising problem??

Steve’s breakdown: If you’re an agency in Washington, you can’t ignor this issue and the potential opportunity it exposes. There are probably 100s of small and dozens of not-so-small ad accounts out there waiting for someone to tell them what to do. Get Out There! WASHINGTON STATE: We won’t know for a while whether Washingtonians […]

Where there’s smoke, there’s a market

Steve’s breakdown: We love good ideas; especially when it saves homes, is top of mind and we’d all love to see it happen. Here’s one that could spark an industry. WILDFIRE, USA: Retired Loveland Fire Marshal Tim Haag, after seeing homes destroyed by fire, thought many times over his 34-year-career, that there had to be […]

A new industry takes hold in Phili, Atlanta and Chicago

Steve’s breakdown: This program is meant to do a lot of things for the country including getting us off OPEC oil. You might be against it but, from our perspective, it will also create lots of new accounts. Start with ECOtality but keep an eye on the entire industry SAN FRANCISCO, CA & EVERYWHERE ELSE […]

Spliting up banks = More ad accounts!

Steve’s breakdown: No matter where you stand on this issue, we here at The Ratti Report always love to hear about companies breaking up into multiple ad, digital or PR accounts. Keep an eye on this and related news and get yourself in position to pounce. EVERYWHERE USA: In a stunning reversal, a former big […]

Why The Ratti Report Works

Steve’s breakdown: I’ve been on this new business roller coaster ride for a while now and we wanted to make sure you all knew that. In fact, The Ratti Report is the only new business tool that has a real & successful New Business Professional at the helm with hundreds of millions of dollars won […]

Your 1st Biz Dev Resource

Steve’s breakdown: Things have changed a lot since I started doing new business. One thing is the number of services agencies have to choose from to help win new accounts. All are useful but only one gives you more of the latest leads that are actually winnable. That’s The Ratti Report. • Request a Tour of […]

Where we get our leads

Steve’s breakdown: One of the big questions we get is “how do you find your leads.” It’s mostly from reading between the lines of multiple news sources. And we do have a few folks who tip us off on account movement but don’t ask about that . . . • Request a Tour of our members only content or […]

Why a Ratti Report membership costs $2,000

Steve’s breakdown: Well, if you consider the costs associated with going with our competition and the fact we serve up more leads that are actually winnable everyday, $2,000 is a steal. And don’t forget you get access to our free biz-dev advisory services that come with membership. As for this video, back in 2010 we […]

Biggest PR account expansion ever!!

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Lose weight – feel great: Arena Pharmaceuticals

Steve’s breakdown: Who knows what’s going to happen with the weight loss universe but as an ad agency, who cares. Just take their money! SAN DIEGO, CA: Arena Pharmaceuticals Inc. (ARNA) (ARNA)’s weight- loss pill, the first cleared in the U.S. in 13 years, and an expected rival are potential breakthroughs in the treatment of […]

The Cola Wars are back and wars take money: Get Yours

Steve’s breakdown: SodaStream, the make-it-at-home soda company, has a great idea. Make every piece of soda trash a statement against Coke. Britta has been doing this against the bottled water industry for years but this is taking it to another level. So what’s the new business opportunity? 1) SodaStream plans on entering the USA market […]

Watch All 4 “About” Videos

During a gorgeous day in Asbury Park, we just decided to get on the roof of The Berkeley Oceanfront Hotel and shoot something. Nothing was written but we kind of knew what needed to be said about The Ratti Report. Here’s the entire series of four videos. Buy Premium Access to The Ratti Report at this […]

Dot.AnythingYouWant is coming and they will all need advertising

Steve’s breakdown: The cat is about to get out-of-the-bag. The can-of-worms is about to be opened. The genie is about to be let out of the bottle. ICANN tomorrow will reveal who is going after what new domain extensions, paving the way for a very different looking Web. Prepare for dot-madness. And then dot-opportunities for […]

Chrysler and new dealerships: Post bankruptcy opportunities for agencies

Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy. We wondered if this was a national trend among all brands. Then we ran into Bruno Lucarelli of BCI Media, one of the nation’s premiere dealership marketing […]

32 innovations that will change your tomorrow

Steve’s breakdown: Being a new business pro means you’re also a Futurist. Yes – Futurist! Everyday the new business department has to see and go after the money that’s in their future. New York Times Magazine did a nice piece yesterday you should click through to. EVERYWHERE, USA: The electric light was a failure. Invented […]

Pitch Idea: Find a new way to use the clown

Steve’s breakdown: It’s the Friday before Memorial Day and time for some bluesky thinking to get us through the long weekend. Here’s the idea: McDonald’s just had their annual shareholder meeting yesterday and they are not backing down on kids. As far as they are concerned, their food and fat kids have zero correlation. If that’s […]

National Wireless Internet Service: The future ad account

Steve’s breakdown: It’s not a matter of if but when we will all be able to connect to the internet from everywhere USA. It will be a major coup for whomever gets it so you might as well get started on that now. EVERYWHERE, USA: Five of the nation’s largest cable companies — Comcast Corp., […]

Cloud Computing Companies: The next new business frontier

Steve’s breakdown: We here at The Ratti Report thought it was about time to start regarding companies in the cloud computing industry as new business prospects. They’ve been around for a while now and it would be hard to think about any serious organization not in the cloud some way. In fact, The Ratti Report […]

EXCULSIVE: Backwords Ad Gaffe may be Your Opening to This Ad Account

Steve’s breakdown: This is our first Man-on-the-Street report. It came in from our friends at ThinkCannon. We encourage all our subscribers to send in sightings like this. Though we don’t think the creative portion of this account will move, the media placement obviously could use some help. EVERYWHERE, USA: About the company: The Foundation For A […]

Fastest Growing Industries in the US of A

Steve’s breakdown: Have you ever been told by the CEO of your agency that they want you to pitch growth industries. I have!! Sometimes it was a waist of time and sometimes it paid off. Either way, we’re here to to help you out with that. IBIS World Inc. just issued this report on the […]

Appetite of American Restaurant Brands Grows in China

Steve’s breakdown: Funny, the same day we deside to start covering China, two major articles get published to back us up. So where’s the lead for your agency? Well if you have an international restaurant client, the answer is before you . . . CHINA: The world’s largest restaurant brands have been growing rapidly in […]

Focusing in on China

Steve’s breakdown: Editorially, we don’t report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an exception because the ad executive is talking about his agency’s plans in China. And China’s advertising market grew by 14.5 percent last year with advertisers […]

Changing the World & Probably the Advertising Biz: “Invisible Children”

Steve’s breakdown: We’ll all be watching this campaign very closely. Maybe many of us will be copying it even before they reach their ultimate goal of catching Joseph Kony. Either way, the game has just drastically changed in the past three days with over 43 million YouTube views. And as the below article sites, it […]

This is NOT a Lead: O’Charley’s in Review

Steve’s breakdown: Every once in a while we have to remind our readers why they don’t see stories like this in The Ratti Report. It’s because it’s a waist of your time. In fact we don’t cover any stories that talk about new business pitches that have finalists, are past the RFP stage (like this […]

Winning New Business & The Super Bowl II

Steve’s breakdown: This is the second annual Winning New Business & The Super Bowl report. INDIANAPOLIS, IN: So what’s different this year? In the past, marketers would broadcast world preimeres of new creative on the Super Bowl. Last year it was about leveraging social media with the news of a Super Bowl spot. This year […]

End of year report: The 10 New Business Lessons of 2011

Over the past 12 months The Ratti Report has covered 1,040 new business opportunities including 438 account reviews representing over $27,790,000,000 in billings. Stories were based out of 42 states, 32 countries on 4 continents. But we didn’t stop there. Last week we crunched all those numbers and can now respectfully summit to you: The […]

We’re Hiring Contributors, Reporters & Collaborators

That’s right folks, to continue and grow our service to the new business community, we are expanding our staff and could use your help finding these people. Here are the opportunities:     Contributors: We are offering agency executives a forum to highlight their new business expertise in The Ratti Report     Reporters: This is similar […]

Santa outsources digital work for the first time in history!

Steve’s breakdown: We don’t usually report on accounts won because that’s a waist of time to the new business hunter. But this story touched our hearts and reminds us that the holiday season is upon us and that there are a million ways to promote your agency!! NORTH POLE: Critical Mass, an Omnicom digital marketing […]

Christmas quality Hanukkah pricing ad is dead

Steve’s breakdown: Yep! That’s the line of the another ad in this Wodka vodka campaign. Is this a new business opportunity? Maybe if you can come up with a string of similar lines that don’t offend millions. NEW YORK, NY: Less than 24 hours after making its debut alongside a Manhattan highway, Wodka vodka’s anti-Semiticky […]

Chipotle’s movie theater video & festivals: Is TV next?

Steve’s breakdown: This is a great project. Demonstrating how respectful a company is to the globe, to people and animals. But like one of the consultants say in the article “It’s time for them to move to the adults’ table . . . You have to eventually go on TV or some sort of mass […]

This is not a lead: Five Shops Pitch Creative for GNC

Steve’s breakdown and quick editorial note: Like Stewie’s steroid/GNC made muscles, new business news like this is fake. We don’t waste our subscribers’ time with it. That’s why you have never seen “agency wins account” news or “account chooses finalist” news or “campaign launch” news because it’s all worthless. So after this post, we will […]

Advertising may seduce your brain, UCLA researchers say

Steve’s breakdown: Don’t you love when academia comes in and tells the world how an entire industry is messing with the public. I do, especially when we’re the ones doing the messing. The study suggests that the dumber the ad, the more it can persuade a consumer to buy. The above commercial featuring Pamela Anderson […]

Hitting the road for marketing money! 5 of 100 possible leads

Steve’s breakdown: It’s Friday and we love to do an Op-Ed post to get the weekend started. So – Even with all that’s happening with the economy, states, counties and municipalities across this nation still realize tourism marketing dollars are the best ROI. We reported on the surge of tourism money back in March. And […]

Arby’s picks a winner for its fake ad contest

Steve’s breakdown: Not to take anything away from the contest winner but what are they thinking at Arby’s? 1) Now they have 800 fans who just lost their contest. Did I say fans, I meant ex-fans. 2) Nothing gets an ad agency more pumped up to do great work than to have the client ask […]

Tales from the conference room: DigeRatti #1

Steve’s breakdown: My production team and I did this video year ago but I think it’s time to start it up again. This particular video segment talks about lessons learned in the conference room while pitching new business. We call it digeRatti. Enjoy!

FBI announces media campaign in effort to find mobster

Steve’s breakdown: So here’s an avenue I’ve never taken for new business, crime fighting. It may not be marketing per se but it is communicating to a very specific target a very specific message. So why not contact your local law enforcement agency and pitch? BOSTON, MA: The FBI is hoping to track down fugitive […]

Ratti Report launches new business news alert system

Steve’s breakdown: It’s my first time on video so don’t judge me, judge my message. But if you’re going to judge me anyway, see if you can catch when I call an advertiser by the wrong name. And what’s up with my jacket? NEW YORK, NY: The New Business Bureau, publishers of this blog, has […]

2012 election will be the most expensive (read pofitable) ever

Steve’s breakdown: The 2012 election year will have more money to pitch for than any other. Don’t let this money train pass you by. Contact the local campaign in your neighborhood to help fight for “the cause.” EVERYWHERE USA: The 2012 elections are shaping up to be the priciest in history, with the political parties […]

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