Biggest PR account expansion ever!!

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Steve's breakdown: Say what you want about ObamaCare but it's real and every healthcare organization is going to make it happen. That means PR accounts nationwide are going into review...

Watch All 4 “About” Videos

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http://www.youtube.com/watch?v=NqMqZooZwkc&feature=g-upl During a gorgeous day in Asbury Park, we just decided to get on the roof of The Berkeley Oceanfront Hotel and shoot something. Nothing was written but we kind...

32 innovations that will change your tomorrow

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Steve's breakdown: Being a new business pro means you're also a Futurist. Yes - Futurist! Everyday the new business department has to see and go after the money that's in...

Pitch Idea: Find a new way to use the clown

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Steve's breakdown: It's the Friday before Memorial Day and time for some bluesky thinking to get us through the long weekend. Here's the idea: McDonald's just had their annual shareholder meeting...

Fastest Growing Industries in the US of A

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Steve's breakdown: Have you ever been told by the CEO of your agency that they want you to pitch growth industries. I have!! Sometimes it was a waist of time...

Focusing in on China

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Steve's breakdown: Editorially, we don't report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an...

This is NOT a Lead: O’Charley’s in Review

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http://www.youtube.com/watch?v=n26HD47fmgo Steve’s breakdown: Every once in a while we have to remind our readers why they don't see stories like this in The Ratti Report. It's because it's a waist...

Winning New Business & The Super Bowl II

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Steve's breakdown: This is the second annual Winning New Business & The Super Bowl report. INDIANAPOLIS, IN: So what's different this year? In the past, marketers would broadcast world preimeres...

Advertising may seduce your brain, UCLA researchers say

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http://www.youtube.com/watch?v=ECyQCvttcOc Steve's breakdown: Don't you love when academia comes in and tells the world how an entire industry is messing with the public. I do, especially when we're the ones...

Arby’s picks a winner for its fake ad contest

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http://www.youtube.com/watch?v=Hidn_LJmTBI&feature=player_embedded Steve's breakdown: Not to take anything away from the contest winner but what are they thinking at Arby's? 1) Now they have 800 fans who just lost their contest....

Tales from the conference room: DigeRatti #1

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http://www.youtube.com/watch?v=-atFiajIr40 Steve's breakdown: My production team and I did this video year ago but I think it's time to start it up again. This particular video segment talks about lessons...

Fall TV season prediction: Pan Am takes flight

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http://www.youtube.com/watch?v=EZeVxqRpWMo Steve's breakdown: It's Friday and I love to take time to post something fun before the weekend. I don't usually make predictions. That's how lots of new business guys...

Time to contact Western Union

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Steve's breakdown: On CNBC today, Hikmet Ersek, Western Union president & CEO talked about the who, what & where of the company. The most surprising fact that came out of...

Will GM bring back the El Camino?

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Steve's breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM's Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray's...

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