Allstate’s CMO to Retire

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https://www.youtube.com/watch?v=6l3xydnNy-c Steve's breakdown: The search is on for a replacement but we don't have the job description like we usually do. Anyway, her relation with the Leo Burnett was a...

‘Dead kid’ ad executive departs Nationwide

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https://www.youtube.com/watch?v=dKUy-tfrIHY Steve's breakdown: We kinda saw this one coming but will they review advertising? Not sure because the new CMO, Terrance Williams, is not a marketing guy. He has to...

Recovery Centers of America seeks CMO with digital chops

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Steve's breakdown: The job description says they're looking for someone who can leverage ecommerce, customer relationship management (CRM), creative support, digital applications, market research, and marketing data analytics. There's your...

Corner Bakery Café without CMO

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Steve's breakdown: As we always say, if you have the job description of the CMO, you have their marketing plan. Which means, you have half the pitch. Job Description below:...

Vapor distributor seeks CMO

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Steve's breakdown: These guys got in business to service the Vaping industry which is one of the fastest growing categories in the country. They are in the "Vape" industry. Talk...

Prudential is seeking CMO

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Steve's breakdown: The job description is below. Read that and you'll have the pitch road map when they fill the position. Stay tuned. NEWARK, NJ: Prudential is seeking a senior...

Century 21 seeking CMO = Opportunity

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https://www.youtube.com/watch?v=FgGiUD2JMM4 Steve's breakdown: This is an $18 million account and there giving away their marketing plans right in the CMO job description below. Like taking candy from a baby! MADISON,...

The tragedy that is SeaWorld we could fix

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Steve's breakdown: The stock is down 51% since "Black Fish" hit theaters. The CEO is out and the interim CEO is the hardheaded Chairman, David D'Alessandro, who is not an animal-guy...

Marketing shake-up at RadioShack

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https://www.youtube.com/watch?v=w0mlntv-Pys Steve's breakdown: They are saying that cash management is more important than marketing. This makes us feel they'll be renegotiating agency contracts which could break one or two relationships. Stand...

Michigan Athletic Department still blowing up

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Steve's breakdown: First the director leaves, then the CMO says the Michigan Wolverines brand is more important than the players and finally, the CMO quits. With all this going on,...

Gap’s Global CMO is Gone

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https://www.youtube.com/watch?v=_1uS-51cbck Steve's breakdown: The top 3 marketing folks there now are: Attica Jaques handles brand management and global operations; Norito Enomoto is responsible for visual merchandising and store design; and...

Hyundai cruising for new CMO

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Steve's breakdown: There's a new CEO, they are looking for a new CMO and Paul Rudd just replaced Jeff Bridges as the voice of the brand. Lot's a lot of...

All bets are off on Sprint ad review

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https://www.youtube.com/watch?v=Zbn68hltTdU Steve's breakdown: We hate to see crap like this happen. Deutsch L.A. is the last one standing in the review and then the CMO announces he's "leaving" after a...

CMO out: LivingSocial

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Steve's breakdown: This company has had it's up and downs but the idea is still great. Someone get in there and fix it. WASHINGTON, DC: Barry Judge, who arrived as...

Montana Silversmiths start CMO search

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https://www.youtube.com/watch?v=eUZ8nPoGc8c Steve's breakdown: Talk about a dream account and if you think so too, the CMO job decrption is below. It'll get your pitch on the right trail. COLUMBUS, MT:...

Owner of Realtor.com loses CMO

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https://www.youtube.com/watch?v=OemNBykldD4 Steve's breakdown: O’Connor, the current and soon to be ex-CMO, has done a nice job with advertising as you can see in the featured video. Our guess is Move Inc....

NFL is recruiting a new CMO

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Steve's breakdown: Talk about a hot potato that needs to be passed. But probably not for long - the NFL's problems are already settling now that the season is in...

Merck prescribes new CMO for Vaccines USA

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Steve's breakdown: As far as we can tell, this is a new position and has a global reach consumer advertising. Their West Point number is  (215) 652-5000. WEST POINT, PA: Vaccines...

Hillary 2016 Seeks CMO

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Steve's breakdown: We've talked about getting your hands on political advertising money in the past. Well, here a way: Apply for the CMO position at Hillary 2016. It's an internship...

Sniffin’ around for a new CMO: Chuck E. Cheese

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https://www.youtube.com/watch?v=ZxeWC_7r0rg Steve's breakdown: Back in September 2011, we told you about the new CMO at Chuck E. Cheese. I guess he didn't last long. Who can in one of those restaurants....

Surf City USA Seeks CMO

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Steve's breakdown: If you're new to this kind of lead, CMO job descriptions give us the road map to a great pitch. And if you can help them find their...

Planet Fitness’ CMO search

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https://www.youtube.com/watch?v=OgUAuKuoy7o Steve's breakdown: Not only is Planet Fitness looking for a new CMO, their creative looks like almost every other gym on-the-planet. BOOM!! PORTSMOUTH, NH: Planet Fitness, one of the...

Diamond Mattress: seeking new CMO partner

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Steve's breakdown: We have a 4th generation manufacturer looking for a CMO. Talk about "who do I have to sleep with to get this job" situation. (sorry . . ....

MileOne on the road to find CMO

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https://www.youtube.com/watch?v=JoXpGuANFDk Steve's breakdown: This is a 40 car dealership company looking for a CMO to handle TV, Radio, Newspaper and Web advertising. It's worth looking into. TOWSON, MD: MileOne Automotive, based...

Marketing expert sought at Think Food Group

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Steve's breakdown: Jose Andres' Think Food Group has luxury restaurant locations in DC, Las Vegas, Los Angeles, Miami and Puerto Rico. There are 14 businesses in all and now he's looking for...

National Aquarium is diving for a new CMO

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Steve's breakdown: The National Aquarium is a $5 million account and this future CMO will be managing a group of 25 professionals. Can you help them find this person? Or maybe...

Reputation.com vetting folks for CMO

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Steve's breakdown: I find it hilarious that Reputation.com doesn't have an inside track on a CMO. Anyway, as always, a CMO job description can be half your pitch. REDWOOD CITY,...

Dean Evans leaves Subaru

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https://www.youtube.com/watch?v=VA09m4sqzog Steve's breakdown: Dean did a great job at Subaru including the featured spot "They Lived." Who will fill his shoes is not known but you might as well get...

Xtreme Lashes w/ Mousselli seek CMO

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Steve's breakdown: Lead hints #2 for today. The new CMO "will develop best-in-class integrative marketing strategies and initiatives focused on enhancing sales growth, brand loyalty and customer engagement for both...

JustFab looks to take it up a notch with CMO

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https://www.youtube.com/watch?v=MZx5cyjy_Wg Steve's breakdown: JustFab wants a CMO who "will be a strong hands-on leader with a vision to execute multi-channel campaigns over email, print, TV, and internet." Sounds pretty easy...

Unable to launch: Johnny Rockets still seeks CMO

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  https://www.youtube.com/watch?v=wND1oSkeWJU Steve's breakdown: These folks have been looking for a CMO since December. I bet they'd love some help and maybe you're just the person to do so. ALISO...

The Tax biz’s first fatality: TaxACT seeks CMO

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https://www.youtube.com/watch?v=y7y_ajXIMP8 Steve's breakdown: In addition to looking into TaxACT, checkout all the consumer tax services now that April 15th has come-and-gone. This is the season of Ad Agency and CMO...

Seeks CMO: Omega Inst. for Holistic Studies

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Steve's breakdown: As we've said, a CMO job description is a direct line to their marketing plan. So call Robert "Skip" Backus, the CEO, and pretend you just knew all that because...

CURE International is praying for a CMO

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Steve's breaking: As I've always said, a CMO job description is the best place to get hints on how to pitch an account later. And if your a Bible reading...

Royal Canin hunts for CMO

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https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe with the new CMO, they'll take it to the next level. The CMO job description...

PromGirl looking for a date with a CMO

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Steve's breakdown: As we've said before, reading a CMO job description gives you all the clues you need to pitch the business. NEW YORK, NY: PromGirl is looking for a Chief...

New York’s Food Bank seeks CMO

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Steve's breakdown: If you're good at stretching a buck and like having a "feel good" account, maybe a call to the food bank is in order. NEW YORK, NY: JOB...

Intel without a CMO

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Steve's breakdown: Now that Deborah Conrad is out, we suggest you make friends with all the folks on her marketing team jockeying for her position. And then there's the idea, if...

Owner of InfoSpace & TaxACT seek CMO

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Steve's breakdown: We got a BtoB technology company looking for a CMO. Blucora. We like these because they come with lots of possible leads in their client roster. BELLEVUE, WA: Position Summary The...

Cheapcaribbean.com seeks CMO

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Steve's breakdown: Helping a client find a CMO is the easiest way to win that business. And this one looks like fun. The Job Description is below: PLANO, TX: Chief...

American Modern Insurance seeks CMO

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http://www.youtube.com/watch?v=GU8i0pFDf8I Steve's breakdown: We got another advertiser looking for a CMO. American Modern is part of the Munich Re family of insurance companies and is big in the specialty insurance business. The CMO...

Advertising Review Prediction: Taos Ski Valley Resort

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Steve's breakdown: Lots going on at Taos Ski Valley. 1) They are looking for a pro with "experience leading marketing efforts for resort destinations with local, national, and international markets." And...

REI hits the trail in search of a CMO

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http://www.youtube.com/watch?v=LF6aSTSD_BM Steve's breakdown: Two things 1) As always, helping a prospective client find their new CMO makes winning the business a lot easier. 2) The entire marketing team will be...

Seneca Gaming throws the VP of Marketing Out

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http://www.youtube.com/watch?v=jwtxSrcLD04 Steve's breakdown: Forget their ridiculous TV spots, we got some real blood-in-the-water here and it's "personnel". One can only guess what happened but they're going to have to replace this banished...

Chevrolet’s U.S. Marketing Chief Bails

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http://www.youtube.com/watch?v=d5lX9CzPPkA Steve's breakdown: The fallout after the new GM CEO announcement has started. Chevy hired a new ad agency in 2012 but their contract might be up in March so...

Conservation International seeks CMO

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Steve's breakdown: Conservation International does great work and helping them out in their search for a CMO will give you the best chance there is to win the business. Here's the job...

Wilshire Bancorp CMO Quits

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http://www.youtube.com/watch?v=BtEeXusU3a8 Steve's breakdown: There's a little blood-in-the-water over at Wilshire but helping them find a new marketing expert will most definitely get you in the door to stop the bleeding. Check...

Blackberry’s CMO & COO are Out

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http://www.youtube.com/watch?v=MJwjq2TeLsY Steve's breakdown: Maybe they should just move out of Canada and get over it. I kid - I kid! WATERLOO, Canada: BlackBerry’s executive shakeup is continuing on Monday, with...

Defense Mobile is recruiting for a CMO

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Steve's breakdown: This account would include ArmyMobile.com, NavyMobile.com, AirForceMobile.com, MarinesMobile.com and CoastGuardMobile.com. Here's the job description: NEW YORK, NY: Defense Mobile Corporation is a newly formed 4G LTE based Mobile Operator built on the guiding belief...

Associated Bank seeks CMO

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http://www.youtube.com/watch?v=PiFss30Lh7A Steve's breakdown: The great gift companies offer us when looking for a CMO is they list exactly what they want! Just read the job description below and write your pitch....

Pittsburgh Pirates are scouting for a new CMO

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http://www.youtube.com/watch?v=QS16RSoIrLo Steve's breakdown: If you're a fan of the Pittsburgh Pirates, I don't need to say anything else except Go For It! Here's the job posting: PITTSBURGH, PA: The Executive Vice...

MedPro is looking to collect more with new CMO

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Steve's breakdown: Having been in the medical bill collecting biz (don't ask) I know these folks will need some help with messaging - especially when they have sales people begging...

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