News: Seeks new CMO

This just in: The CMO at Bell Media is out

Steve’s breakdown: Okay, two in-arow from Canada. The story is the CMO was to bring all the marketing assets together and focus efforts. Now it looks like they might not replace him. Maybe your agency should take the job? TORONTO, Canada: Steven Bickley, executive vice-president, marketing and business development for Bell Media has left the […]

FinishLine: Sports retailer seeks Chief Digital Officer

Steve’s breakdown: For all you digital shops, we’ll be covering more of these stories from now on. They say the new CDO will be in Boulder but headquarters is in Indiana. Here’s the job description: INDIANAPOLIS, IN: The Sr. Vice President & Chief Digital Officer will serve as a key member of the Leadership Team, […]

Brighton Collectibles goes shopping for a CMO

Steve’s breakdown: Brighton Collectibles is an accessories manufacturer and retailer, with over 140 retail stores in the United States. Brighton products are also sold in more than 6,000 boutiques nationwide. Here’s the CMO job description: CITY OF INDUSTRY, CA: Brighton Collectibles a $400 million manufacturer, designer, retailer and wholesaler of women’s and men’s accessories has an exciting opportunity available for a […]

$140 million E*Trade account loses CMO

Steve’s breakdown: They have kept this news very quiet. Maybe it’s because the COO and a couple of other directors have also left. So what’s to come of the E*Trade baby now that one of his parents is gone? I’ll let their lame Super Bowl ad answer that. NEW YORK, NY: E*Trade Financial Corp.’s (ETFC) […]

Two huge Law Firm Leads

Steve’s breakdown: Morgan Lewis is planning to make some waves with their new CMO so go make friends. And BTW, give a call to Latham because it seem they have some changes in marketing too. PHILADELPHIA, PA: Morgan Lewis & Bockius has hired Latham & Watkins’ chief marketing officer, Despina Kartson, to fill the same role at […]

Global ultrasound CMO needed at GE Healthcare

Steve’s breakdown: GE Healthcare is huge and getting your foot in the door would be a great growth strategy. WAUWATOSA, WI: Here’s the job description: Job Number 1689629 Business GE Healthcare Business Segment Healthcare Systems Posted Position Title Chief Marketing Officer, Global Ultrasound Career Level Experienced Function Marketing Function Segment Functional Management Location(s) Where Opening Is […]

UPDATE: Equinox still seeks CMO

Steve’s breakdown: We reported back in December that Equinox was looking for a CMO. Well, it seems they still are and if you can help with that, you’ll be first in line for the assignment. Equinox has historically been a slippery account but a new CMO could fix the situation. Plus it’s a great brand […]

Nationwide search for Brand USA CMO

Steve’s breakdown: They have been taking their time at Brand USA. In September we reported “Brand USA gets a new CEO” and now this. Their past campaign is a few years old so they are due. Check out Discover America for more videos. WASHINGTON, DC: Chief Marketing Officer at Brand USA,  Job Description Perform functions to direct […]

Kiva seeks kind sole for CMO

Steve’s breakdown: If you like doing good, here’s a lead that will take care of that while you take care of small businesses around the globe. The job description is below. SAN FRANCISCO: Bring lenders to Kiva’s “front door” by making the company one of the best known and loved global brands for leveraging technology to […]

CMO opening at Arizona Central Credit Union

Steve’s breakdown: The person who gets this job will have a lot on their plate so maybe an agency could give’m a hand. PHOENIX, AZ: Arizona Central Credit Union has an immediate opening for a Chief Marketing Officer. The ideal candidate will work to advance the Credit Union’s competitive position, consistent with its vision and mission, […]

Maimonides Medical seeks CMO

Steve’s breakdown: From the job description: “He or she will work in partnership with advertising agencies and other vendors to design and implement traditional and interactive marketing campaigns for centers of excellence, service lines and physicians.” Go get’em! BROOKLYN, NY: Maimonides Medical Center is Brooklyn’s preeminent hospital and healthcare institution. Founded in 1911 as the New Utrecht […]

CMO needed at Conservation International

Steve’s breakdown: Here’s the Greenest job a CMO could get. Help find her/him and you’ll be first in line to do their advertising and help the world clean up. ARLINGTON, VA: Every human life on Earth depends on a natural world capable of supporting our needs. But we are taking more from nature than it […]

Webroot looks to secure a new marketing chief

Steve’s breakdown: The news cycle seems to still have a new years hangover but there are some interesting CMO jobs that need to be filled. Here’s a job listing in Colorado. BLOOMFIELD, CO: For the accomplished marketing leader with proven success in innovative lead generation who’s extremely resourceful with an entrepreneurial approach and who offers […]

Tropical Smoothie seeks CMO

Steve’s breakdown: The featured ad is from three years ago but I think it’s brilliant! Anyway, they’re looking for someone to take the lead on marketing & PR so help them find your next client. Here’s the job description: ATLANTA, GA: Directly responsible for the Tropical Smoothie’s position in the marketplace.  Drives the advertising promotional […]

Visit Florida goes fishing for new CMO

Steve’s breakdown: Well, it’s official, Visit Florida is searching for a new CMO after we reported last month “VisitFlorida CMO is now CEO.” VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, has an opening for a Chief Marketing Officer.  The ideal candidate would possess a master’s degree in marketing, business administration, advertising, […]

Minor League Baseball seeks heavy hitting marketing star

Steve’s breakdown: The boss said “This is not an easy job. I’m not opposed to it coming from within the (minor league baseball) family, but I also realize that person may not exist.” Maybe you know just the guy to fit into this slot and be your next new client . . . ?   ST. […]

Eagles need a new 1st string marketing chief

Steve’s breakdown: The Eagles need more than good marketing but that doesn’t mean they wouldn’t be a good client. Get in there and see what’s up PHILADELPHIA, PA: First it was offensive-line-coach-turned-defensive-coordinator Juan Castillo to receive the axe in a rather disappointing 3-7 season for the once “Dream Team” Philadelphia Eagles. How disappointing, you ask? […]

TurboTax and Quicken brands seek CMO

Steve’s breakdown: It’s kind of late to be looking for a new CMO so close to tax time but what do we know? There are both great brands and could use some help. So get in there now before the marketing new boss does. OPr, even better, help them find the new boss. Here’s the […]

Darden burns through a CMO

Steve’s breakdown: This is an all-of-a-sudden deals. What’s even more surprising is the CMO position didn’t exist more than two years ago. Are they going to replace him? Probably, but don’t wait to start your aproach. BTW: We kinda saw this coming when we reported “Olive Garden & Red Lobster in hot water again” back […]

Harman turns up CMO search

Steve’s breakdown: There a lot of great brands at Harman and I know many agencies put these guys on their “hit list.” So here’s your chance to get in on the ground floor of this account. Here’s the CMO job description: STAMFORD, CT: HARMAN is the parent company behind an array of legendary brands that includes Harman […]

Citarella goes shopping for a new marketing chief

Steve’s breakdown: This is one of my favorite gourmet markets and I guarantee you’ll love having hem as a client. So get in there before they hire the new marketing head. Here’s the job listing: NEW YORK, NY: Director of Marketing at Citarella The Marketing Director will be a motivational, hands-on, relationship builder and influencer with a […]

Revolution Dancewear starts auditions for new CMO

Steve’s breakdown: They are doing a lot of videos here and could probably use some social media help in addition to good-old-fashion advertising. The job description is below which includes this line: The new CMO’s “primary responsibilities include development, communication and promotion of brand identity, positioning and core messaging, development and execution of strategic and […]

OnlineShoes.com seeks the right fit for next CMO

Steve’s breakdown: OnlineShoes.com spends a lot of time making product videos. It’s not a bad idea but they should at least make them interesting to look at. We predict that’s the type of work the new CMO will be reviewing. The job post is below. SEATTLE, WA: The VP of Marketing/CMO’s key function is to drive […]

Bed Bath & Beyond shopping for CMO

  Steve’s breakdown: We love it when big accounts need new CMOs. This time it’s Bed & Bath & Beyond. They are looking for a new CMO that can “maintain ownership of the company’s media and industry relations, advertising, interactive programs, and communications, as well as market and consumer research. Advertising responsibilities include overseeing printed promotions and electronic promotions […]

Betterment to invest in new CMO

Steve’s breakdown: These guys have a great idea here. Now they just need a CMO to bring it to the masses. Help fill that position and the account could be yours! Here’s the job description/classified ad . . . NEW YORK, NY: You are a brand-builder. A master storyteller. An unabashed data-junkie. You know how […]

Teleflora needs a CMO to deliver

Steve’s breakdown: The Super Bowl ad they ran this year with Adriana Lima might be the reason they are looking for someone new. I’m just sayin’ LOS ANGELES, CA: Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flower arrangements are artistically arranged and […]

IMAX focuses in on new CMO

Steve’s breakdown: I love it when the job description mentions the words “passionate & creative visionary”. Anyway, there’s a an opportunity here and you should grab it. NEW YORK, NY: IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most […]

Revolution Foods looks into CPG with new CMO

Steve’s breakdown: This is a Fast Company top growing organization and this is just their next step to get to the next level. OAKLAND, CA: Revolution Foods seeks CMO. The Position: We are looking for an experienced individual to help us develop, lead, and execute a strategy for entering the world of consumer packaged goods […]

Gibson Guitar seeks new lead marketer

Steve’s breakdown: Not only would this be a sweet job, it might be an even better account once the new CMO is in place. NASHVILLE, TN: Gibson Guitar Corp, the world’s premier musical instrument manufacturer and the home of such preeminent brands as Gibson, Epiphone, Baldwin and Wurlitzer, is looking for a Chief Marketing Officer […]

Family Christian prays for a worthy new CMO

Steve’s breakdown: This retail chain has approximately 281 stores in 261 cities and they are on a mission. Can I get an Amen?!? Anyway, they clearly have plans to expand and they are motivated beyond money. Two great traits of a good client. GRAND RAPIDS, MI: Family Christian is the nations leading Christian Retailer dedicated to one […]

Mogl looks to hire a big dog the to lead marketing

Steve’s breakdown: This rewards for shopping company looks to have found a better way to opperate. I remember working on FreeRide.com before the bubble burst. Wow, were they dreaming! Anyway, they seem to be leaning toward digital and viral marketing so if that’s your bag, get to know this folks. SAN DIEGO, CA: Mogl CMO Job […]

Conservation International seeks CMO for global advertising

Steve’s breakdown: Key line in this job description is: “S/he will oversee global advertising, collateral, promotions and other initiatives to drive familiarity, favorability and preference for the organization’s brand while supporting key organizational objectives” This could be a great green account that could connect you to many additional clients so get in there as soon […]

NPR takes the first steps to reimagining: Seeks new CMO

Steve’s breakdown: The key line in this job requirement is: “Have prior experience transforming or “reimagining” a brand to result in increased consumption, audience viewership, or consumer adoption. ” Sounds pretty hot! WASHINGTON, DC: The CMO job requirements are: A minimum of 10-15 years experience in branding, communications and/or marketing, preferably within a major entertainment, […]

Deloitte & Touche searches for new CMO

Steve’s breakdown: Here we go again with another major marketer looking for a CMO. Just so you know, this is a confidential search so they might now admit they need a CMO but don’t let that stop you. NEW YORK, NY: Here’s the job description: One of the largest audit, tax, and advisory firms in […]

Chartis insurance puts the word out for a new CMO

Steve’s breakdown: We’ve been covering these kinds of stories from the begining but starting today, we’re going to be doing it a lot more proactively. The idea is two fold: 1) If you can help a prospective client  find a new CMO, you’re in a great position to get the business. 2) Knowing that a prospective client […]

Jack-in-the-Box CMO steps down after 22 years: Now what?

Steve’s breakdown: They say they are not looking for a replacement but we suspect they will in about six months or so. FYI: In September we reported: Shops Chase Jack in the Box Digital Account SAN DIEGO, CA: Terri Funk Graham, Jack in the Box Inc.’s senior vice president and chief marketing officer, is stepping down after […]

ZipCar zips through a CMO: Next!

Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR. CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when […]

GM CMO – OUT!

Steve’s breakdown: Whether or not there will be an ad agency review once a new CMO gets in there is anybody’s guess but if your agency has a relationship with GM, I’d make a call or two. DETROIT, MI: You know the old saying, “go big, or go home.” General Motors‘ advertising chief Joel Ewanick […]

Mazda marketing boss quits

Steve’s breakdown: Their present advertising is pretty good but I’m sure it will suffer without it’s CMO. Be ready to jump once they pick a new one. Even better, help them find the next boss! LOS ANGELES, CA: Mazda’s North American marketing boss has left the company. Don Romano, chief marketing officer for Mazda North […]

JC Penny CEO takes over CMO duties

Steve’s breakdown: On October 3 we reported Target CMO Departs for JCPenney: No love lost . . . yet. Well, the love that was lost was at JC Penny and with Michael Francis. Either way, this whole account is up in the air so make your move. PLANO, TX: J.C. Penney said its head of […]

Another CMO is leaving his post: This time at Kodak

Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next? ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company. The […]

Best Buy CEO & CMO gone

Steve’s breakdown: Last month the CEO stepped down amid allegations that he used company resources to conduct an affair with an employee. Now Best Buy’s global chief marketing officer is out. Expect more changes in the marketing department including possible agency reviews. BTW: Last year we reported Best Buy Circulates RFP to Multiple Shops RICHFIELD, […]

Yahoo is doing the searching for a change: Seeks new CMO

Steve’s breakdown: You know what we always say about companies that need a CMO? If you can help them do that, you might be able to help yourself to their account! They mention they are looking for a CMO in the paragraph under “Corporate”. SUNNYVALE, CA: Yahoo! Inc. (NASDAQ:YHOO) is to reorganize according to a new […]

Kmart loses marketing chief as DraftFCB ad contract end nears

Steve’s breakdown: We are predicting this account will be changing hands in the new year. Will there be a review? Not sure but Sears Holdings has really got to get its act together fast. HOFFMAN ESTATES, IL: Kmart is searching for a new marketing chief just a few months before its advertising contract with DraftFCB […]

DukeNet seeks CMO: Could be powerful way into Duke Energy

Steve’s breakdown: We’ve added a new “News Category” today: “Seeks new CMO”. We did this because new CMOs can mean opportunity down the road for ad shops. And, if you can help find them a new CMO, that one giant foot-in-the-door. Plus DukeNet is part of Duke Energy and that’s an even bigger door CHARLOTTE, […]

Purdue University brand director calls it quits

Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What ever the reason, Purdue is going to be developing a new marketing program soon. If you’re an alum, it’s time to make the call. WEST […]

$4.3 million Ruth’s Hospitality account loses its CMO

Steve’s breakdown: Don’t be confused by the article below. Sometimes we learn of a new business opportunity in a backwards sort of way. The article is about the ex-CMO of Ruth’s Hospitality starting a new venture but the real news is that Ruth’s needs a new CMO and maybe a new ad agency. And BTW: […]

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