Digital account review prediction: Lufthansa

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http://www.youtube.com/watch?v=KKnKgqotnGI Steve's breakdown: We don't really "do" new CMO announcements here at The Ratti Report but this one is more global than europenan. Plus, bringing in a ex-Facebook executive signals...

New Green Mountain CEO has mandate for marketing

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http://www.youtube.com/watch?v=--WIvPHrzYs Steve's breakdown: When a new CEO gets announced and the stock goes up 6% because financial guys say, among other things, he has a better grasp of marketing, we...

Service King seeks to be #1: Agency?

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http://www.youtube.com/watch?v=QRG04GkLiXo Steve's breakdown: Back in August, Service King was bought by the Carlyle Group. We didn't cover story because no one knew what the plan was. Well, now we do....

Ad account review prediction: T-Mobile

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http://www.youtube.com/watch?v=j0eML7aphSc Steve's breakdown: You always wonder why news like this gets held back until Friday afternoon. Stock market? Crank calls from competitors? Who knows but it's still a new business...

New importer to handle Stoli starting 1/1/14

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Steve's breakdown: Berlin Cameron lauched the featured campaign when I was consulting there. I hope they can keep it but that's probably not going to happen. So get ready to...

Superdrug shopping $7.5 million account around

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http://www.youtube.com/watch?v=No7S8wAiZ2M Steve's breakdown: The featured video starring Joanna Page was produced just for YouTube. It's well done but probably didn't pull shoppers considering how much it cost. New ideas is what...

Account review prediction: Qualcomm

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Steve's breakdown: Back in August we reported "Qualcomm bags new CMO" and said there will be big changes. Well, that's been confirmed with this statement from the new CMO. SAN FRANCISCO,...

Listening for New Business Leads

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http://www.youtube.com/watch?v=ddx8t6zGWxA Steve's breakdown: Let's just talk about new business and where it's going to be coming from as it concerns the federal government. Green power technologies, manufacturing and installation. Healthcare...

Account review prediction: DentalPlans.com

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http://youtu.be/s-cb2hIx93M Steve's breakdown: CapitalOne executive getting the CMO job at DentalPlans.com means they are drilling for growth. We even think they will be reviewing all advertising. PLANTATION, FL--(Marketwire - Oct...

Account review prediction: Charter Communications

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http://www.youtube.com/watch?v=85xJk2QAT2s Steve's breakdown: In April we reported "It’s going to hit the Fan: EVP of Marketing of Cablevision moves to Charter" Add that to the stolen CEO & CIO and...

Major growth CMO sits down at Green Mill Restaurants

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http://www.youtube.com/watch?v=GNJXQbiRTlY Steve's breakdown: The new CMO's last resturant went from 48 to 750 location and that's proabably what they are looking for here. Which means an ad review is-a-comin'. WARNING:...

Pep Boys & ad agency relationship: Totalled

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http://www.youtube.com/watch?v=w0dtUQD0_XQ Steve's breakdown: We hate to see agencies lose business this way but it happens; especially with creative like the featured ad. We suspect the account will go into review...

T-Mobile buys MetroPCS

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http://www.youtube.com/watch?v=9E8-NklZobg Steve's breakdown: Back in May we said Agency review prediction: T-Moblie CMO is leaving with a bad plan in place. And as far as we can see, there still...

The new Kraft needs to make up for undermarketing

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Steve's breakdown: Last year we predicted the Kraft grocery business would go into review once it was finalized. And now that the stock has been listed, analysts are saying their brands...

Tempur-Pedic buying Sealy: Is an ad review next?

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http://youtu.be/NraaSdAzCW0 Steve's breakdown: Finally, a lead coming out of my alma mater's home town. Anyway, this is really big news and ya'll know how much the mattress category spends in advertising....

Dollar & Thrifty park their brands at Hertz

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http://www.youtube.com/watch?v=CBOvFuxza6A Steve's breakdown: So this news means the Dollar and Thrifty brands will be getting new advertising. The featured video is a classic Dollar ad from 1991. PARK RIDGE, NJ:...

New CMO at Allstate: Keep an eye on esurance

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http://www.youtube.com/watch?v=VsqxFi_EK30&list=PL37B490AFD44F5F7F&feature=plcp Steve's breakdown: They seem pretty happy with the campaign they have now but you never know when a new CMO comes in. My bet is he does an advertising...

Best Buy Update IV: New, and probably temp, CEO is in

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http://www.youtube.com/watch?v=6WE9P9vrtqo Steve's breakdown: Well, Mr. Fix-it is coming to Best Buy and I'm sure advertising is on his to-do list. So if you have retail experience and can prove you...

Account review prediction: McAlister’s Deli

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http://www.youtube.com/watch?v=OZ6615aL9Go&feature=plcp Steve's breakdown: This creative is embarrassing so the new CMO will have lots of room to improve upon for this 307 unit chain. Get in there now because we believe...

Mohegan Sun goes for another round with new CMO

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http://www.youtube.com/watch?v=muU8KIr1i-E&list=UUgb3lLTni_e6gCMP8MlCpeA&index=2&feature=plcp Steve's breakdown: That didn't take long. Just last year we reported Mohegan Sun hires ex-Bacardi exec to be marketing chief. And last year's chief seemed to rely heavily on party...

Friendly’s to go back to the old days: what about advertising?

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http://www.youtube.com/watch?v=FVwh91-CbrY&list=UUWOu1PYyLCWNgsC10KMR97w&index=1&feature=plcp Steve's breakdown: We've been calling this one for a while and if you haven't made contact with them, you should now because the winds of change are blowing! Our...

Yankee Candle lights it up with new CMO

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Steve's breakdown: Look for Yankee to get much more digitally centric with the new guy. I'd even go so far as to say, the digital account might go into review...

Quiznos piles it on with new CEO & CMO

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http://www.youtube.com/watch?v=l9_fgjHyfmg&feature=player_embedded Steve's breakdown: ACCOUNT REVIEW PREDICTION ALERT! Back in 2007, I personally reunited Cliff Freeman with the Quiznos account so I have a good idea what they tend to look...

Jackson Hewitt dances to a new CMO

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http://www.youtube.com/watch?v=JWfOXyj-SWk& Steve's breakdown: The fact that the new guy came from Steak 'n Shake makes me really think this is more of a retail account than anything and that takes...

Regis rocks a new CEO w/ mad marketing experieince

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http://www.youtube.com/watch?v=R2t-Cvlrp6c&feature=plcp Steve's breakdown: The new CEO has been in the marketing departments of Royal Caribbean International, Polaroid Corporation, Reebok International & Nestle Foods Corporation so expect some major changes in...

NYC Payphones turned to WiFi hotspots!

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Steve's breakdown: Here's a great idea that they are testing. We predict it works and they go city wide, which means they'll have to tell the world. Are you the...

Porsche & VW finally tie the knot

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Steve's breakdown: Will advertising agency relationships be reviewed now that this merger is finally over? We believe egos will continue to motivate this merger every step of the way -...

Choose Chicago may need to choose a new agency

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http://youtu.be/eqg_IlL7JDc Steve's breakdown: Taking a page out of the New York City tourism plan, Chicago consolidated it's tourism organizations. I suspect they will have to review advertising resources as part...

Coke Zero splits with ad agency

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http://www.youtube.com/watch?v=8rZV07igjdw Steve's breakdown: They are not talking in regards to who will have the account next. Do we think the account will go into review? We think it already is...

Biggest PR account expansion ever!!

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Steve's breakdown: Say what you want about ObamaCare but it's real and every healthcare organization is going to make it happen. That means PR accounts nationwide are going into review...

Account review prediciton: Select Confort tossing-and-a-turning

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http://www.youtube.com/watch?v=Lxaz4IxhpZ4&list=UUsSijybRuQZ4Ee7D6z_qxQg&index=1&feature=plcp Steve's breakdown: I'm very confused by this news and all the additional changes at the company that are listed at the end of this article. As you probably saw...

Loews checks-in new CMO

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http://www.youtube.com/watch?v=OCTCRVcff0I&list=UUhnDFriGBmHWBzq-Z0grWTA&index=2&feature=plcp Steve's breakdown: We got a big-time hotel vet here and I suspect he's going to want to put his mark on this company ASAP. There will probably be a...

Finally: New CMO at Friendly’s

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http://www.youtube.com/watch?v=Qhae34rmLvM&feature=related Steve's breakdown: We've been calling this one for some time but now it seems they have all the parts in place. As we mentioned last month, Pile + Company...

Account Review Prediction: Dewar’s

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Steve's breakdown: In the past we've been the first in the Americas to report about the global ad review of Bacardi and Grey Goose. Now we are going to make...

5.11 Tactical gets first CMO: Set’s up possible Pitch

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http://www.youtube.com/watch?v=hvTL8UbM8-s Steve's breakdown: This guy has headed up marketing for companies such as Circuit City, Pet Smart and Dick's Sporting Goods. What do you think he's going to do with...

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