Region: South America

Global Internet Awareness Campaign Review

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Flip-Flop lead that used to be handled by BBDO

Steve’s breakdown: Brazil’s J&F sells Havaianas maker for $1.1 billion. The President of the company in New York is  Mr. Marcio Moura at [email protected] NEW YORK: Cambuhy Investimentos Ltda, Itaúsa Investimentos SA and the fund Brasil Warrant will split J&F’s 86 percent stake in Alpargatas J&F’s owners Joesley and Wesley Batista will use proceeds from […]

Tourism Australia PR Review

Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES, CA: Tourism Australia has called a PR pitch as it seeks a series of agencies to provide specialist PR support to its in-market teams in […]

Brazil’s $6.5 million PR pitch

Steve’s breakdown: Whenever we see an international agency review where the incumbent is from the United States, you hear about it. Helena Chagas is the client. BRASILIA, Brazil: Brazil is aiming to reposition the country’s global reputation by focusing specifically on its critical agribusiness sector. The country’s Secretariat for Social Communication (SECOM) is reviewing its international […]

Pope Francis I & New Business

Steve’s breakdown: How every you feel about the choice, South America just got a huge shot in the arm. Then add the 2016 Rio Olympics & 2014 Brazil World Cup to the mix. My point: Put what ever new business efforts you have in South America in high gear. I know we will be upping our coverage of the […]

Coco-Cola to put $1.3 billion in Chile

Steve’s breakdown: A little forecasting here this Monday morning. We suspect a large portion of this $1.3 billion is going to marketing and someone has to take it. You? ATLANTA, GA: Coca-Cola is looking to further expand its presence in Latin America with plans to invest $1.3bn in Chile over the next five years. The […]

UnitedHealth Group to expand into Brazil

Steve’s breakdown: So many of our suscribers want to expand in the growing marketing place of South America. Well, here’s a whoper for ya. MINNETONKA, MN: UnitedHealth Group Inc. will spend about $4.9 billion to buy a majority stake in Brazilian health benefits and care provider Amil Participacoes SA, as the largest U.S. health insurer […]

Jimmy Volt might be getting fired: Eletrosul in review

Pedro’s breakdown: Eletrosul, parto f the Brazilian state owned Power company Eletrobras, is taking bids for its 4M dollar advertising contract. Agencies must submit their proposals on October 15th at 10:00am in Florianópolis. FLORIANOPOLIS, Brazil: Eletrosul abre licitação para contratar agências de propaganda A Eletrosul tornou público nesta semana que procedeu Alteração no edital da Concorrência nº 91320120192, referente ao […]

$250 million account of the table at Brasil Foods

Pedro’s breakdown: Brasil Foods (BRF), the Brazilian consumer goods behemoth created by the merger of Sadia and Perdigão two years ago, with annual revenues of over 12 Billion USD and one of Brazil´s biggest advertisers with a budget of over $250 million dollars annually, is looking to consolidate its ad agency providers. BRF´s different product […]

Brazilian postal service puts $120 million ad account in review

Our man in San Paulo, Pedro Falkenbach, South American Bureau Chief, is Back! Pedro’s breakdown: The Brazilian postal service is taking bids for its 120 Million USD contract, which may be shared between companies. Agencies must submit their bids on October 4th of this year in Brasília. The current contract with agencies Artplan and Link/Bagg expires […]

YPF oil company spills into ad review

Pedro’s breakdown:  YPF, the former Spanish oil company that was nationalized  by Argentina recently, is taking bids for its advertising contract, as Ogilvy will end its run as the company´s agency of Record. YPF is changing strategies and will look to hire a smaller and local agency instead of a large multinational agency and agencies […]

Brazil tourism puts the biggest account in review for Brazil

Pedro’s breakdown: The Brazilian Ministry of Tourism is taking bids for its advertising contract. Agencies must submit their proposals on September 10th, at 9:30am in Brazilian capital. The contract is worth an estimated 25 million USD for the first 12 months and is expected to be among the biggest contracts coming from the federal government this […]

Panamanian lottery in Review

Pedro’s breakdown: The Panamanian national lottery company is taking bids from agencies for its advertising contract, worth $2.3 million. The contract is for a period of two years and agencies have until August 9th to submit their proposals. PANAMA CITY, Panama: La licitación comprende la contratación de los Servicios Profesionales especializados en Publicidad para campañas […]

Ducsa gets pumped up for ad review

Pedro’s breakdown: Ducsa, Uruguay´s largest private gasoline distributor, is looking for a new agency and receiving proposals this month. JWT, Cámara/TBWA and other major agencies are reportedly bidding for the account. The company has worked with agency Nucleo for the past few years and is looking to go a different direction. The deadline to present […]

Carrefour to rebrand 129 stores in Argentina

Pedro’s breakdown: Carrefour, the French supermarket giant, is increasing its foothold in Argentina, announcing the purchasing of 129 stores of local supermarket chain EKI. Word is the newly purchased EKI stores will be rebranded and a campaign may follow to further cement Carrefour as Argentina´s leading supermarket retailer. BUENOS AIRES, Argentina: Carrefour Argentina anunció hoy […]

$30 million state account in review in southern Brazil

Pedro’s breakdown: The Southern state government of Rio Grande do Sul in Brazil is taking bids for its advertising account. 5 agencies will split the reported 30 million USD budget. Agencies have until August 2nd to submit their proposals. This is the first government contract for these services since 2008. PORTO ALEGRE, Brazil: O Governo […]

Rio in Review

Pedro‘s breakdown: After the initial round of proposals was cancelled, The state legislature of Rio de Janeiro is reissuing its call for proposals for its annual advertising and communications contract. Expected budget: $ 5.7 million. RIO DE JANEIRO, Brazil: A Assembleia Legislativa do Rio de Janeiro (Alerj) cancelou definitivamente a concorrência que estava em curso para […]

State of Rondonia Puts Ad account in Review

Pedro‘s breakdown: The state of Rondonia in north western Brazil is hiring a new advertising agency for its advertising campaigns. Agencies must submit their proposals on July 12th. The chosen Agency will be responsible for every aspect of the state government´s advertising activities, from planning to execution. Agencies from outside of Rondonia are expected to […]

Fed-Ex expands in Brazil with purchase of Rapidão Cometa

Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it! MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics […]

General Mills buys major brand without a US agency

Steve’s breakdown: If you have a relationship with General Mills and want to start doing business in Brazil, one of the fastest growing economies on the planet, it’s time to get busy. GOLDEN VALLEY, MN & SAO BERNARDO do CAMPO, Brazil: General Mills Inc. said Thursday that it will scoop up Brazilian foodmaker Yoki Alimentos […]

Miami Subs Grill growing into South America

Steve’s breakdown: If your agency is looking for an opportunity to move internationally, here a possible road: Follow the Client! Miami Subs Grill has a long term growth plan for South America and it’s via franchisers which means there has to be a marketing plan attached. FORT LAUDERDALE, FL: Miami Subs Grill is expanding overseas. […]

Marketing Pro gets CEO job at PepsiCo Americas Foods

Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico and South America Foods. PURCHASE, N.Y., March 12, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. PEP +1.03% today announced a new global structure and strengthened […]

Kenwood kicks off $31 million global advertising review

Steve’s breakdown: Remember when this brand felt like an American stereo brand? That’s before they merged with JVC. Now they’re all about kitchens and Europe and expanding into Asia and South America. But if you’re interested in expanding, here’s a good account to grow with. YOKOHAMA, Japan: The company, which spends around £2 million on […]

Chevy Global Creative in Review

Steve’s breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I say, go for it GM. Lord knows you wouldn’t take anyone’s advise before 2008. JERKS! And not for nothing, if Cheil wins this business, I’ll quit […]

Meritor to drive global brand management with new hire

Steve’s breakdown: I’m a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for original equipment manufacturers of trucks, trailers and specialty vehicles. TROY, MI: Meritor named John Clark director of Global Brand Management and Marketing Communications. Clark reports directly to […]

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