Region: Southeast USA

Universal Music Group signs new marketing talent

Steve’s breakdown: The music business is tricky but if you can navigate it, this would be a good call to make. NASHVILLE, TN: UNIVERSAL MUSIC GROUP DISTRIBUTION has appointed ADAM ZELINKA AS SVP/Marketing & Product Development. The announcement was made today by Pres./CEO JIM URIE, to whom ZELINKA reports. “ADAM is an innovator, an entrepreneur […]

Anti-Big Tobacco PR account up for pitch

Steve’s breakdown: Now you can be that guy who tells everyone else to stop smoking and get paid for it! Here’s the main page for the review. DRUID HILLS, GA: The Centers for Disease Control is reviewing its national tobacco education campaign aimed to counter tobacco industry marketing efforts. The CDC says cigarette companies spend […]

Take-Two for LendingTree account review

Steve’s breakdown: Last May we reported: $20 million LeadingTree.com account seeks new creative but they hired anyone. What’s different this time? Not too sure but I suspect last year’s finalists might be a little squeamish to do it again. Score one opportunity for you! CHARLOTTE, NC: LendingTree is at it again. Less than a year after […]

Ruby Tuesday founder, chairman, president & CEO steps down

Steve’s breakdown: This looks like a perfect story about a founder moving on; leaving a healthy company behind. We even looked for dirt on this guy to no avail. Anyway, when someone with that many top ranking titles leaves, it’s time to put them on your watch list. MARYVILLE, TN: Ruby Tuesday, Inc.announced today that Sandy […]

Beam buys Pinnacle Vodka

Steve’s breakdown: Pinnacle vodka has been soaring for years now and with no major marketing. At least until this February. That’s when they launched the featured campaign. We think it was produced to help with the sale. Anyway, all bets are off now that Beam owns the brand. Time to give them a call. DEERFIELD, […]

Fed-Ex expands in Brazil with purchase of Rapidão Cometa

Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it! MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics […]

Knoxville & Knox County tourism in limbo . . . but in review

Steve’s breakdown: People are looking for answers in Knoxville and you could be the answer. Read on and learn more about this account review that is kinda not really happening but you could make it happen. Get it? KNOXVILLE, TN: Knoxville and Knox County leaders are evaluating their tourism marketing needs. Both governments have put […]

Florida plans to spead its sunshine in Europe: PR in review

Steve’s breakdown: VisitFlorida has been reviewing accounts almost every six months lately. First it was “Your Florida Side” needs some PR last September.  And before that it was: Visit Florida Reviews Digital Business. Now Florida’s official tourism agency has launched a major pan-European hunt for support as the state seeks to boost visitor numbers. BTW: […]

Motel 6 bought by Hilton owner: Any account reviews to come?

Steve’s breakdown: The “We’ll leave the light on for you” campaign is one of the most successful and longest running in the ad biz but with the new owners, the media account could move. NEW YORK, NY & CARROLLTON, TX: Motel 6 and Studio 6, the no-frills budget hotel chains that once offered rooms for […]

Benihana skewers a company buyer

Steve’s breakdown: Two things: Though this latest commercial does tug on the heartstrings of the pass, it’s not going to sell reservations. And two: Having work at the agency who had the Benihana business from the 1980s to 2007, I always thought the company should be private because it was such a family affair. Couple […]

Set free by Citi and getting new headquarters: Primerica sees its future

Steve’s breakdown: Headlines like “Primerica sets its own course after Citi split” coupled with the news they are moving over a dozen offices into one makes us take notice and say: Lead Alert! DULUTH, GA: John Addison is fond of saying “America needs a Primerica.” It’s self-affirming for the place the insurance and financial products […]

Boyd’s goes all in on purchase of Peninsula casinos

Steve’s breakdown: You can’t move fast enough for these casino folks. They are off-to-the-races as soon as possible so get in there now while the news is still fresh. Casinos bought are in Louisiana, Kansas & Iowa. LAS VEGAS, NV: Boyd Gaming Corporation has entered into a definitive agreement to purchase Peninsula Gaming LLC for […]

New Orleans Hornets ready to swarm with new owner

Steve’s breakdown: This is all but a done deal. There is no way they are going to block one of the most respected professional team owners from buying the Hornets. So if you are in the market for a pro-basketball team as a client, it’s time to lace-up. NEW ORLEANS: Tom Benson cleared another step […]

Miami Subs Grill growing into South America

Steve’s breakdown: If your agency is looking for an opportunity to move internationally, here a possible road: Follow the Client! Miami Subs Grill has a long term growth plan for South America and it’s via franchisers which means there has to be a marketing plan attached. FORT LAUDERDALE, FL: Miami Subs Grill is expanding overseas. […]

Park Sterling strikes again with another bank aquisition

Steve’s breakdown: We’re seeing the making of a monster who will eventually need an ad agency. This deal was the latest in what Park Sterling has promised will be a string of acquisitions. They completed the acquisition of S.C.-based Community Capital Corp. in the fourth quarter which doubled its assets to about $1.2 billion. This […]

Chiquita has a new home and is looking to extend its brand

Steve’s breakdown: Here’s the key quote from this CEO interview: “I came into the company with a very important objective: how do we leverage the brand? Because the brand is probably the most well-known in our industry. I would like to have different people come to figure that out.” WOW. Now that’s an invitation to […]

Pollo Tropical & Taco Cabana set free to market themselves

Steve’s breakdown: This news is a double-double. First, last month we reported Pollo Tropical crows about their new CMO and now this spin-off story. Secondly, this news involves two brands, Pollo Tropical & San Antonio, TX based Taco Cabana. MIAMI, FL & SAN ANTONIO, TX: Pollo Tropical has spread its wings and flown out of the […]

Real Estate Developer, Crescent Resources, builds its team with new CMO

Steve’s breakdown: Here’s a hint to what kind of CMO the new guys will be. He’s worked with agencies such as Organic, Modern Media and Poppe Tyson, now Digitas, in San Francisco. CHARLOTTE, N.C: Crescent Resources, LLC has tapped Tyler Niess to lead marketing strategy and branding for the company. As vice president and chief […]

CafePress takes it to the next level with new CMO

Steve’s breakdown: They are talking about taking the brand to the next level. Sometimes that’s just press release talk and sometime it’s real. Make the call and find out. BTW: This account includes sites such as CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com, and Logosportswear.com. Go get’em LOUISVILLE, KY: CafePress Inc. PRSS +0.94% , The World’s Customization […]

Daytona Beach leaves the past behind with new CEO

Steve’s breakdown: We smelled something going on in Daytona Beach last July when we reported Daytona tourism authority looks to regroup. So now the new guy is in place. We hope he knows the best way to start spending that $6 million budget is to hire an agency. DAYTONA BEACH, FL: Jeff Hentz strolled into […]

Pollo Tropical crows about their new CMO

Steve’s breakdown: Pollo Tropical is a restaurant chain specializing in the Floribbean cuisine of South Florida (a fusion of Florida cuisine and Caribbean food). The new guy has worked at Pizza Inn and Furr’s Restaurant Group. Go give him a hearty congrats. MIAMI, FL: Pollo Tropical, the subsidiary of Fiesta Restaurant Group, has named Danny […]

Tyson needs a new Mouthpiece: PR in Review

Steve’s breakdown: You’re going to have to move fast on this one because they’ve spoken to some shops already. But don’t let that stop you if your agency has the right stuff. SPRINGDALE, AR: Tyson Foods has issued an RFP for ongoing support in corporate communications, as well as crisis and issues management, according to […]

North Carolina looks to Thrive with new Ad Agency

Steve’s breakdown: Proposals are due April 30th to Allison Tart, Purchase and Contracts Officer [email protected] Please click here to view RFP RALEIGH, NC: The North Carolina Department of Commerce Marketing Division (NCCMD) is seeking the professional services of a full-service marketing communications, design and advertising agency to work as a collaborative partner in the development, implementation, […]

Tampa Hillsborough Economic Development Corp. seek Local Ad Agency

Steve’s breakdown: Here’s a local account with national reach goals. TAMPA, FL: The Tampa Hillsborough Economic Development Corp. has issued a request for proposal seeking a local, full-service agency to provide comprehensive website development and collateral design services to support its upcoming marketing initiatives. Agencies must be based in, or have an office located in, […]

$4 million, 3 year Brand Awareness campaign at Georgia State University in review

Steve’s breakdown: The university has 32,000 students on more than 34 acres in downtown Atlanta and seven suburban locations. They offer 250 degree programs in more than 55 fields of study. The RFP is here and the source and additional documents are here. Proposals are due May 16th. ATLANTA, GA: During the past two years, […]

Nation’s leading Credit Union service gets new CMO

Steve’s breakdown: I normally won’t post a story like this but Credit Unions are on the rise and will be part of our future. This accounts represent 680 credit unions so they’re no slouch. Besides, they could really use some brand identity! ST. PETERSBURG, FL: Susan L. Kelly has been named PSCU’s new Chief Marketing […]

New CMO moves in at Extended Stay Hotels

Steve’s breakdown: So here’s the guy that was at InterContinental and was just replaced as we just reported: InterContinental hires ex-CMO of MickeyDs: Look for Pitch in Future. So this is a bit of a demotion but that might put a fire under his butt to do something. So we’re not saying there will be […]

New Orleans Tourism: In Review

Steve’s breakdown: We told you about this one back in December when we reported New Orleans Tourism and Market Corp. will review marketing plan. BAM!! NEW ORLEANS, LA: The board of the New Orleans Tourism and Marketing Corp. is conducting a formal review of its advertising and marketing plan that includes issuing a request for […]

Florida Virtual School wants a real-life Ad Agency

Steve’s breakdown: You know what they say about virtual schools? They spend more than they make! 😀 And that’s good news for the ad agency who wins this business. Proposals are due April 20th by 2pm. The RFP is here and the scope of services are below. ORLANDO, FL: Florida Virtual School services needed: Creative […]

Protective Life Appoints New SVP, Chief Marketing Officer

Steve’s breakdown: Today was an incredible light news day and we don’t hold back leads so we have some for later.  That’s a huge tactic in the blogosphere. Anyway hope you saw The Ratti Report v2.0 is coming out – hopefully this within a few weeks. BIRMINGHAM, AL: Protective Life Corp. (PL: News ) said that Frank Sottosanti […]

Nothing to Sneeze at: $300K budget for Solid Waste Ad Campaign

Steve’s breakdown: Okay, this is all about Mecklenburg County encouraging residents and businesses to practice both recycling and waste reduction. Please click here to view the RFP. It’s due April 16 by 5pm. CHARLOTTE, NC: Mecklenburg County is seeking a Service Provider to work in cooperation with County Waste Reduction Staff on the design of […]

Media Buying needed at Central Piedmont Community College

Steve’s breakdown: Before you pass this up, CPCC  is way bigger than you think. There are more than 75,000 students on its six campuses! Direct all questions concerning this RFP via email only to: Rosalynn Hoang ([email protected]) no later than Monday, April 02, 2012. Sealed Proposals are due before 2:00 p.m., 04/10/2012. Please click here to view […]

Nascar Seeks Agency to Help Attract Youth, Multicultural Fan Base

Steve’s breakdown: From the article “Nascar looks for a full-service agency with experience in youth, multicultural (with a focus on the Hispanic market), and digital marketing, as well as media planning and events and promotions capabilities. The ideal agency will also have sports experience, a passion for Nascar specifically, and demonstrated success in leading a […]

Tennessee Issues PR RFP for New Tax-free College Savings Plan

Steve’s breakdown: A couple of weeks ago we reported The College Savings Plans Network has PR Account in Play. This account is very similar but just for Tennesse. The RFP can be viewed right here. NASHVILLE, TN: Tennessee has kicked off an RFP search for an agency as it plans to launch a new tax-free […]

Arkansas Rehabilitation Services Issues RFP for Marketing Services

Steve’s breakdown: There are two weeks left to get this RFP in and you can download that right here => LITTLE ROCK, AR: The mission of ARS is to provide services resulting in meaningful employment and independence for Arkansans living with disabilities. The program purpose is the development and implementation of a marketing and communications […]

Triple Pitch: Visit Pensacola is Divvying its Current Contract

Steve’s breakdown: Here’s a $7.4 million tourism accounts up for grabs. Interested agencies should email [email protected] to obtain a request for qualification (RFQ) by March 2. Scruggs also is available at (850) 434-1234. Pretty easy! Details of the last agency’s contract are below. PENSACOLA, FL: Three marketing contracts for Pensacola-area tourism promotion are up for […]

The College Savings Plans Network has PR Account in Play

Steve’s breakdown: Here’s the schedule for this pitch is as follows: March 2, 2012: Deadline for submitting written questions March 16, 2012: Responses to written questions March 30, 2012: RFP responses due by 5:00 P.M. Eastern Time May 4, 2012: Deadline for initial evaluation of proposals May 15-18, 2012: Possible interviews of finalists May 25, […]

Arkansas Transit Authority issues RFP for PR services

Steve’s breakdown: Proposals are due March 9th and the RFP can be downloaded here. The contact is Sharon Williams Director of Aministration Central Arkansas Transit Authority [email protected] LITTLE ROCK, AR: The transit agency for Little Rock and central Arkansas is calling for PR proposals to bolster support and use of public transportation in the region. The […]

Brand Identity Project at Wake Technical Community College

Steve’s breakdown: The Secretary of Education visits Wake Tech in the video. As for the account: A Mandatory Preproposal Conference for all prospective offerors is scheduled for 10:00am Friday February 17, 2012 in Holding Hall Room 105 on the Main Campus; 9101 Fayetteville Road, Raleigh NC 27603. Additional questions concerning the specifications in this request […]

Happy 450th birthday: St. Augustine seeks Social Media Strategy Services

Steve’s breakdown: You’ll have to ask them for the RFQ on this one but the email and phone number to do so is below. This is a three year deal and, if you are in the neighborhood, should be a lot of fun. ST. AUGUSTINE, FL: The City of St. Augustine is soliciting written Statements […]

WTC introduces new CMO

Steve’s breakdown: The new CMO is from the footwear universe so expect some traditional apparel marketing to creep into the organization. And it may even create a few new business opportunities along the way. TAMPA, FL: Today, World Triathlon Corporation (WTC) announces an exciting addition to its team. Erik Vervloet has stepped into the role […]

Promoted to CMO to promote Tanger upscale outlet shopping centers

Steve’s breakdown: Tanger has a portfolio of 39 upscale outlet shopping centers in 25 states coast to coast and in Canada, totaling approximately 11.8 million square feet leased to over 2,500 stores operated by 455 different brand name companies. Now that’s a mouth full of new client opportunity. GREENSBORO, NC: Tanger Factory Outlet Centers, Inc. […]

A 150 mile Florida Gulf Coastline Account on the look out for Advertising & PR firm

Steve’s breakdown: Deadline for questions about this RFP are January 30th and proposals are due February 13th. Please downloaded RFP here before asking questions. => New Business Manatee County. If you have problems with the RFP, we can email it to you directly. The scope of work is outlined on page 12 of the RFP […]

Landscaper Trade Group Seeks PR Firm to spread the word

Steve’s breakdown: The thing about this organization is they want a little bit of everything and what they really need is a plan. Figure that out and you will win the business. View the RFP here and is due the 18th of this month. HERNDON, VA: The Virginia-based trade group for lawn care and landscaping […]

Ashworth College bags new CEO with marketing background

Steve’s breakdown: You know how these online colleges are. They have to spend marketing dollars to get students and it works. Look for the new guy to take these folks to the next level; hopefully with you as their ad agency. NORCROSS, Ga., — Ashworth College, a leading provider of accredited, online educational programs, announced […]

Workforce Solutions – Capital Area Workforce Board seeks Marketing Services

Steve’s breakdown: Here’s what they are looking for. Graphic design, lay-out, editing, and pre-printing development of brochures, posters, flyers, post cards, inserts, and publications/reports; Logo design; PowerPoint/presentation templates; Consultation services – marketing plans, branding, crisis management, etc. Video production and Management of any printing processes. Click here to download/view the entire RFQ. AUSTIN, TX: Workforce […]

PR Account in review: Florida A&M University seeks a crisis communications plan

Steve’s breakdown: This will not be easy but it has to be done after that tragedy. Here’s the RFP that are due December 22nd. TALLAHASSEE, FL: Florida A&M University, enmeshed in a crisis after the possible hazing-related death of a drum major in its vaunted marching band, has hired New York-based DKC in the short-term […]

$1.3 million anti-smoking PR account in play in Little Rock

Steve’s breakdown: This is a sizable campaign so go for it. Click here to download the RFP: LITTLE ROCK, AR: Arkansas has kicked off a review of its $1.3M anti-tobacco PR efforts with an RFP process through late January 2012. The campaign, dubbed “Stamp Out Smoking,” works to educate adults and youth about tobacco prevention […]

Through the grapevine: Finlandia & Skyy vodkas in sepratew reviews

Steve’s breakdown: Back in February we reported Skyy Vodka seeks new Agency of Record so to hear about this review now seems odd. As for Finlandia, they’ve been out of the scene for some time so an agency search will do them good. And as you can see, both brands do their best creative overseas. […]

Digital scanning company, ibml, captures new CMO

Steve’s breakdown: We don’t cover much news in Alabama so we couldn’t miss this one. It’s heavy BtoB but they have a new CMO with big brand experience. Check out their silent film featured here. BIRMINGHAM, AL – ibml, a leading provider of scanning and document capture solutions and services, today announced the appointment of […]

New Orleans Tourism and Market Corp. will review marketing plan

Steve’s breakdown: Back in June we reported New Leader tapped for New Orleans Tourism Marketing Corp. and said things will probably change with the account. Well, here we are! At least Bryan Batt got a gig out of it. NEW ORLEANS, LA: The board of the New Orleans Tourism and Marketing Corp. voted Tuesday to […]

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