Region: Southeast USA

Huddle House Appoints Chief Marketing Officer

Steve’s breakdown: Between this creative and their video contest, this restaurant needs to step it up on the marketing front. Maybe the new guy is just the man for the job. ATLANTA, GA: Huddle House CEO, Ken Keymer, has announced the newest addition to his leadership team, Marc Butler, who will serve as Chief Marketing […]

Georgia Reviews Emergency PR Pact

Steve’s breakdown: The purpose of this solicitation is to establish an Agency Contract for Public Relations & Communications for Georgia Emergency Management Agency ATLANTA, GA: Georgia’s emergency management and homeland security agency is reviewing its PR account with an RFP open through early December. Cookerly PR beat GolinHarris in 2007 in the first review of […]

The City of Hickory, NC seeks ad agency

Steve’s breakdown: Interested firms should submit the requested information at this link to: Mandy Pitts, City of Hickory Communications Director and Brand Manager to [email protected]  by Friday, December 16, 2011. HICKORY, NC: The City of Hickory, NC is seeking proposals from advertisement agencies within Catawba County, NC to work in tandem with the City and […]

New CMO @ KFC

Steve’s breakdown: This was obviously not a planned move so I suspect they don’t know what’s going to happen next. Then take the fact that sales are down almost 4% and that’s enough reason to keep an eye on this account. LOUISVILLE, KY: KFC has named Jason Marker its CMO in the U.S., replacing Barry […]

$100 million Cox Communications media account in play

Steve’s breakdown: They aim to consolidate business now handled regionally; Doner will retain the creative business. But judging by the featured video, I have no idea why they are not changing creative agencies too. ATLANTA, GA: Cox Communications issued a request for proposals for its $75 million to $100 million media-buying and -planning account with […]

Piedmont Healthcare get some new blood with CMO hire

Steve’s breakdown: This appointment goes into affect October 31st so you have time to do some research and background checks before approaching. ATLANTA, GA: Piedmont Healthcare has named Matt Gove as chief marketing officer, according to a news release from the Buckhead hospital corporation. Gove, Grady Health System’s senior vice president for marketing and external […]

DukeNet seeks CMO: Could be powerful way into Duke Energy

Steve’s breakdown: We’ve added a new “News Category” today: “Seeks new CMO”. We did this because new CMOs can mean opportunity down the road for ad shops. And, if you can help find them a new CMO, that one giant foot-in-the-door. Plus DukeNet is part of Duke Energy and that’s an even bigger door CHARLOTTE, […]

Captain D’s wants to be a bigger fish in local markets

Steve’s breakdown: It seems things are still fluid at Captain D’s. In August we reported that Zimmerman resigns Captain D’s account and now this. My advise is to get in there and start talking up local marketing big time; especially since they have not hired a national AOR. NASHVILLE, TN: Strengthening and enhancing Captain D’s executive team, […]

Lexington Home jumps on Sligh Furniture: Acquisition should increase ad spending

Steve’s breakdown: Though furniture manufactures historically do not advertise directly to consumers, they do spend a lot in the trade and doing co-op and licensing deals. And with this acquisition, Lexington becomes a leader in the home office and home entertainment categories. The marketing spending will come! THOMASVILLE: NC: Lexington Home Brands announced Monday it […]

Porsche Hires New Marketing VP for US

Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth […]

Florida rail seek sunnier marketing services firm

Steve’s breakdown: This RFP seems a bit stuffy but it would be a fun account to work on. Get the RFP here =>RattiReportRFP25 Here are some details: Proposals are due September 23, 2011. The contact is: Daniel Deily [email protected] Phone: (386) 943-5514 Florida Department of Transportation District Five Procurement Services M.S.#524 719 South Woodland Boulevard […]

New Orleans airport means business: Puts PR account in play

Steve’s breakdown: Proposals are due October 6th. You can download the RFQ here => RattiReportRFP23 Addition information and documents can be found at this link. NEW ORLEANS, LA: New Orleans has put its airport PR business out for review through October, calling for proposals to guide communications for Louis Armstrong International Airport. Previous budgets have been […]

“Your Florida Side” needs some PR: Visit Florida put PR in review

Steve’s breakdown: TODAY! You have to inform these folks your intentions to pitch TODAY! Proposals are due October 7th. You can download the RFP here=> RattiReportRFP21 TALLAHASSEE, FL: Visit Florida, the tourism marketing organization for the Sunshine State, is reviewing its PR account with an open call for proposals through mid-October. While responses to an […]

Social Drinking: Coca-Cola seeks shop to mine social web

Steve’s breakdown: Why Coca-Cola is not doing this in-house is beyond me. In fact, the whole idea smells a little fishy. On the other hand, who am I to not report an account in review. The featured ad is one of their more popular Facebook videos. ATLANTA, GA: Coca-Cola North America is searching for an […]

Ruth’s Hospitality Group has new senior vice president

Steve’s breakdown: This account is known for their airline magazine advertising. It’s boring pictures of steak but they do spend. LAKE MARY, FL: Ruth’s Hospitality Group has promoted Cheryl Henry to chief branding officer and senior vice president. Henry will start her new position Monday. She will assume the responsibilities of former chief marketing officer Jill […]

Vitacost.com, Inc. Names New Chief Marketing Officer

Steve’s breakdown: Handling an industry leader like Vitacost sets you up to win a bunch of additional e-commerce clients so go forth and pitch. BOCA RATON, FL: Vitacost.com, Inc. , a leading online retailer and direct marketer of health and wellness products, announced that David Zucker was named Chief Marketing Officer effective immediately. Mr. Zucker […]

Time Warner Cable Appoints new CMO for East Region

Steve’s breakdown: This is a nuts & bolts sales & retention position. It’s got field marketing, traditional advertising, marketing communications, online support, promotions, inbound sales, outbound telemarketing, retail sales, programming, pricing/packaging management, new product rollouts, analytics, segmentation, multicultural marketing and competitive intelligence. In other words, there’s plenty of opportunity to pitch these guys something. CHARLOTTE, […]

Atlanta economic development issues RFP for public relations

Steve’s breakdown: Here’s the timeline for this account: August 16: RFQ distribution August 24: Submission of questions August 30: Responses to questions posted on website September 7, 5:00pm: Submittals due September 14 to September 16: Finalist interviews All questions should be directed in writing to the following e-mail address: [email protected] Download the RFP here => […]

Virginia Commonwealth University Issues RFP

Steve’s breakdown: Here are some folks who know when to take advantage of some good news. VCU wants to leverage their NCAA tournament run to win over more students. Proposals are due Tuesday, September 13, 2011 at 2:00pm. Send your Hard-Copy proposals to: Virginia Commonwealth University, Proposal Process Department, POB 980616,  Richmond, VA  23298-061. RICHMOND, VA: […]

Florida county issues an RFP for PR services

Steve’s breakdown: This didn’t take long. Just three weeks ago we were talking about how something like this would happen. Download the RFP here =>RattiReportRFP8 NAPLES, FL: Florida’s Collier County, which has fought to counter PR fallout from last year’s BP oil spill, is reviewing its tourism PR account with an RFP process open through […]

Arby’s picks a winner for its fake ad contest

Steve’s breakdown: Not to take anything away from the contest winner but what are they thinking at Arby’s? 1) Now they have 800 fans who just lost their contest. Did I say fans, I meant ex-fans. 2) Nothing gets an ad agency more pumped up to do great work than to have the client ask […]

Hampton Inn Launches Creative Review

Steve’s breakdown: Hotel creative can be the coolest to the most boring in the business. Hopefully, Hampton Inn realizes you can be cool and still sell rooms. MCLEAN, VA: Hilton Hotels has launched a review of its Hampton Inn creative account, with annual revenue estimated at $2 million. Incumbent Draftfcb in Chicago is not defending. […]

Miami Convention & Visitors Bureau Issues RFP

Steve’s Breakdown: The RFP is due by the end of day of August 29th, 2011. Submit your Statements of Interest to: [email protected] You can download the RFP here. MIAMI, FL: GMCVB  seeks  a  strategic,  creative  and  passionate  digital  shop  to  act  as  its   Digital  Agency  of  Record.  This  partner  will  take  the  brand  book […]

Elevation Burger issues RFP for Public Relations

Steve’s breakdown: We heard this through the grapevine so if you’re interested, you’ll have to contact the client directly. ALEXANDRIA, VA: Elevation Burger, The nation’s first organic hamburger chain, is looking for a PR firm to support its market expansion program. They are specifically  looking for PR, media/blogger outreach, “relationship building with appropriate centers of […]

Holy Smoke launches with a bang

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Norfolk Airport Authority issues RFP for marketing services

Steve’s breakdown: The RFP is due on August 31, 2011 at 4:00pm. Download the RFP here:  Ratti ReportRFP4Norfolk Airport Contact: Robert S. Bowen, Deputy, Executive Director, Norfolk Airport Authority, Norfolk International Airport 2200 Norview Avenue Norfolk, VA 23518-5807 NORFOLK, VA: Scope of services required: A.    Develop a comprehensive program to include consistent messages and strategies […]

Horry County open for bids on Myrtle Beach airport creative services, marketing

Steve breakdown: Got what it takes to design an identity package for the Myrtle Beach International Airport? Here’s your shot. It’s due August 24th at 3:00pm. CONWAY, SC: Thanks to an open and competitive bidding process, Horry County Department of Airports is looking for quotes to help them re-brand and promote the new airport. According […]

Capital One Bank Reviews Creative Account

Steve’s breakdown: We reported back in December that the media portion of this account went into review. It was only a matter of time before the creative would too. And it’s about time. Their creative is embarrassing! McLEAN, VA: Capital One’s banking division is reviewing its creative business, now split between DDB and Kirshenbaum Bond […]

Florida beach town woos New York’s gay newlyweds

Steve’s breakdown: As we reported last month, there’s money to be made from gay marriage tourism. And here’s an account that was created completely by the new law in New York. Is this a lead? Absolutely! Especially for an agency in Fort Lauderdale with connections in NYC. But it’s also a reminder to always keep […]

Visit Orlando seek Canadian agency for media buying, PR & promotions

Steve’s breakdown: Visit Orlando requires an experienced Canadian agency team with extensive experience in the travel space to work with our internal team to supplement and extend our PR, promotions and media buying efforts. “We are looking for an Agency partner(s) to work with us on developing, executing and delivering a comprehensive PR, promotions and […]

Collier leaders weigh $800K boost to tourism marketing contract

Steve’s breakdown: The bad news is things are still up in the air. The good news is they are talking about adding $800,000 to the marketing budget. We don’t like to talk about “blood in the water” when it’s the agency’s blood but that’s the situation here. Swim around and watch what happens. NAPLES, FL: […]

Daytona tourism authority looks to regroup

Steve’s breakdown: With a $5 to $7 million budget for advertising, the Halifax Area Advertising Authority has the resources but not the cooperation to gets things done right. Maybe with the recent firing of the CEO, they can get their act together . . . and hire an ad agency. DAYTONA BEACH, FL: Members of […]

Royal Caribbean Puts Media Into Review

Steve’s breakdown: I suspect they are fishing for better media value this go around because they have separated the creative and media accounts. Either way, this is a great opportunity so make the call. MIAMI, FL: Royal Caribbean International is conducting an agency search for its $40 million to $60 million global media business, according […]

Simplexity Appoints EVP and Chief Marketing Officer

Steve’s breakdown: Their brand WireFly has been the Internet’s #1 authorized agent for every major cell phone carrier in the United States since 2003 so consider this a “gateway” client. RESTON, VA: Simplexity, the Internet’s leading online retailer of cell phones and service plans, today announced the appointment of Dave Rook as Executive Vice President […]

Cisneros Group Adds Chief Human Resources Officer

Steve’s breakdown: Cisneros Group has got its hands in a lot of industries so I suspect their recruitment efforts are quite complicated. Which mean they might need some professional help to be successful. MIAMI, FL: Yolanda Talamo has been named chief human resources officer of the Cisneros Group. Talamo will be based at the Miami headquarters and is […]

Coca-Cola names senior vice president, North America marketing

Steve’s breakdown: This news seems to be getting out in drips as if they don’t want to make a big deal about it. Either way, Alison is a Coke vet and will probably hold the company line. But that doesn’t mean introducing yourself with a hearty congratulations would hurt. ATLANTA, GA: Coca-Cola Co.’s freshly-named top […]

BB&T appoints banking veteran to lead branding, product marketing and advertising

Steve’s breakdown: If you don’t know much about this regional bank, their website says “Building on a tradition of excellence in community banking that stretches back to 1872, BB&T continues to offer clients a complete range of financial services including banking, lending, insurance, trust, and wealth management solutions.” This new marketing head is a bit […]

Mississippi Gulf Coast Convention & Visitors Bureau gets new chief

Steve’s breakdown: We reported on the creation of this organization back in March. That’s when we said to be ready when they pull the trigger. Hopefully you did just that because they are off and running. BILOXI, MS: A familiar face is taking over as executive director for the Mississippi Gulf Coast Convention and Visitors […]

Voodoo Tiki Tequila Launches at Haven Lounge Miami

Steve’s breakdown: These folks are just getting on the radar because they add less than 300 retail locations every year. They have a good story but they’re getting to a place where they’ll have to take it up a notch. I think its time to grow up and hire a real agency! Here’s what they […]

Church’s Chicken names new SVP, Brand Marketing

Steve’s breakdown: The great thing about restaurant accounts is you can have more than one. If fact, the client prefers it! So if you have a restaurant on your client roster that’s not a QSR, go forth and pitch! ATLANTA, GA: Church’s Chicken announced today that Joel Bulger has joined the company as Senior Vice […]

Master distiller crafts new bourbon, Angel’s Envy

Steve’s breakdown: This master distiller had a long career at Brown-Forman so he knows how to make and build a bourbon brand. And this one is already in 8 states and counting. Former or present Brown-Forman agencies are highly encouraged to contact this distillery. LOUISVILLE, KY: In the downstairs atrium at 21c Museum Hotel, well-dressed […]

Electrolux names CEO of Charlotte unit

Steve’s breakdown: Here’s a great opportunity for shops with consumer electronics or furniture experience. You can slip right in there under the umbrella of home goods. CHARLOTTE, NC: Electrolux, the Swedish appliance maker, today named Jack Truong as head of the company’s Charlotte-based North American major appliances unit. Truong, a 22-year veteran of 3M Co., […]

Prestige Cruise Holdings issues RFP for PR

Steve’s breakdown: This lead came to us a bit late so if you are interested, move fast. Here’s their number: 305-514-2300 MIAMI, FL: Prestige Cruise Holdings issued an RFP for an agency to develop and execute a PR program for the Oceania Cruises and Regent Seven Seas Cruises brands. The company is interested in strengthening the […]

New Leader tapped for New Orleans Tourism Marketing Corp.

Steve’s breakdown: We’ve been writing about New Orleans tourism for months now but this is a dynamic situation down there. Will the local boy keep things where they are or try to do something more. Either way, one should be keep an eye on this account in case there’s any movement. NEW ORLEANS, LA: A […]

Group 1 Consolidates Regional Markets & Names Marketing Leader

Steve’s breakdown: Here’s someones chance to get in the car business! Group 1 owns and operates 105 automotive dealerships, with 136 franchises and 28 collision centers, in the United States and in the United Kingdom and now finally has a marketing leader. Expect to see a review of much of its communications strategy in the […]

Samsung Telecommunications America Names CMO

Steve’s breakdown: Here’s an account I worked on while at Cheil America so I know this ex-Nike guy is going to run into a bit of culture shock. Samsung is Korean before it’s anything else. Hopefully he’ll be able to pump up them but he’ll probably need some help. Are you up to the task? […]

Omnicare has new Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with rebranding the company and creating a unified message. Sounds like a lot of opportunity for our agency subscribers with older target market experience. COVINGTON, KY: Omnicare, Inc. today announced Tim Canning has been appointed Senior Vice President and Chief Marketing Officer and will join the Company effective […]

Roark Capital gobbles up Corner Bakery & Arby’s

Steve’s breakdown: These two deals are going to take some time to complete but that doesn’t mean you can’t give these folks a call and introduce yourself. ATLANTA, GA: Roark Capital Group is on a buying spree. On Monday, the Atlanta-based investment firm announced that it had acquired Corner Bakery’s parent company Il Fornaio America […]

Visit Florida Reviews Digital Business

Steve’s breakdown: This is probably the most complete and useful article about an account review I’ve ever read. So just do what it says below. TALLAHASSEE, FL: VISIT FLORIDA wishes to announce the review of its digital service business in the subject matter areas of digital publishing, content distribution, SEM & media buying and trafficking, […]

2012 election will be the most expensive (read pofitable) ever

Steve’s breakdown: The 2012 election year will have more money to pitch for than any other. Don’t let this money train pass you by. Contact the local campaign in your neighborhood to help fight for “the cause.” EVERYWHERE USA: The 2012 elections are shaping up to be the priciest in history, with the political parties […]

$4M tourism budget OK’d for Escambia County, FL

Steve’s breakdown: We told you about this money back in April so hopefully you already had your foot in the door. And don’t get this tourism budget mixed up with the Pensacola account review that was posted today. ESCAMBIA COUNTY, FL: By a 3-2 margin, Escambia’s Tourist Development Council adopted a $4.12 million 2012 budget […]

The City of Pensacola issuses RFP for marketing serives

Steve’s breakdown: The City is seeking a qualified firm to assist with marketing and advertising services that will increase passenger traffic at the City’s airport, increase the number of commercial and residential natural gas customers, help market the Port. The intent is to use the branding opportunity “to tell the City story” in order to […]

Black Bear Golf Course puts account in review

Steve’s breakdown: This is an agency-of-record account and is being handle with an RFP process. The proposals are due July 1, 2011 and I’ve outlined the Scope of Services section of the RFP below. You can download the entire RFP from this link: http://www.crt.la.gov/parks/blackbear/rfp/ BATON ROUGE, LA: Purpose. This Request for Proposals (RFP) is issued […]

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