Region: West USA

$1 to $6 million PR account running loose in Alaska

Steve’s breakdown: This is a tourism account for the state. The featured spot is from their travel association but it should give you an idea of what they’re selling. The deadline for proposals is January 20, 2012 and the RFP can be downloaded here =>Public Relations RFP 2013-0800-0833.pdf JUNEAU, AK: The Department of Commerce, Community & Economic Development […]

Atkins Nutritionals, Inc. Announces the Re-Launch of

Steve’s breakdown: Website to offer even more free, customizable tools to educate, connect and engage dieters but no word on their marketing strategy. Maybe you should be pitching them one? BTW: We reported back in May that Atkins Nutritional advertising account resigned by agency. DENVER, CO: Just in time for New Year’s resolutions, Atkins Nutritionals, […]

T3 Motion Launches Consumer T3 Electric Vehicle

Steve’s breakdown: This is a fun product that would be great to have in cities, boardwalks and family compounds around the globe. So it might as well be you doing the advertising. COSTA MESA, CA: – T3 Motion, Inc. a producer of clean/green technology, announced its newest product launch—a T3 power sports product. With […]

Rolling out the red carpet: Inspirato Appoints new Chief Marketing Officer

Steve’s breakdown: With the new CMO coming from Dish, I suspect he’s going to be highly aggressive with their marketing and I do see an opportunity for an agency with luxury travel experience. DENVER, CO: Inspirato, the destination club for a new generation of luxury consumers, is pleased to announce the recent appointment of Ira […]

Winning!?! Mattel puts game business in play

Steve’s breakdown: We pride ourselves with getting you the freshest, hottest and most leads in the industry. But sometimes we need to step back and make sure we covered the entire globe and didn’t miss anything. Well, here’s one we missed. EL SEGUNDO, CA: Mattel is on the hunt for a new creative agency for […]

Adconion conducts PR agency review

Steve’s breakdown: PR account reviews in the media business confuse my ad guy brain but if it’s out there, we’re reporting it. SANTA MONICA, CA: Adconion Media Group, an independent content and audience network, has issued an RFP seeking a PR agency. The company is searching for a firm to help it expand its customer […]

Through the grapevine: Finlandia & Skyy vodkas in sepratew reviews

Steve’s breakdown: Back in February we reported Skyy Vodka seeks new Agency of Record so to hear about this review now seems odd. As for Finlandia, they’ve been out of the scene for some time so an agency search will do them good. And as you can see, both brands do their best creative overseas. […]

Going directly to consumers: MedVantx hires EVP of Marketing

Steve’s breakdown: There’s a lot of opportunity with this company when you consider health care reform and new laws regarding generic drugs. SAN DIEGO, CA: MedVantx, Inc., an innovative consumer medication management and delivery company that created first ever controlled access to generic samples in US physician offices, today announced the appointment of  Jennifer “J.D.” […]

Shops line up for Viking River Cruises task

Steve’s breakdown: Viking has a great relationship with travel agents and I’m sure that will be a large part of this account. And the funny part about this $5.5 million UK advertising account is that the company is headquartered in the USA. LOS ANGELES, CA: The company, which is the world’s largest operator of river […]

LinkedIn wants more media contacts: Puts PR account in play

Steve’s breakdown: Here’s a high profile account that would be a blast to work on. Funny that they want more media contacts. They should a=get a LinkedIn account. MOUNTAIN VIEW, CA: Professional social network LinkedIn is in the early stages of an agency search. The company is looking for a New York-based firm that has […]

Papa Murphy’s delivers ex-Wendy’s CMO to their CEO office

Steve’s breakdown: We love it when an ex-CMO becomes CEO. It usually comes with all kinds of fun changes that could be an opportunity for you! VANCOUVER, WA: Papa Murphy’s International, America’s take ‘n’ bake pizza leader and fifth largest pizza chain in the U.S., today announced the company’s President Ken Calwell will assume the […]

Mike’s Hard Lemonade Seeks New Agency: AGAIN!

Steve’s breakdown: These folks do not care about good results when it come to putting their account in review. On the other hand, the more they review, the better chance you have to work on the business. SEATTLE, WA: Mike’s Hard Lemonade is reviewing ad agencies yet again, looking for new ideas less than two […]

Double Diamond Department: Big Bear Mountain Announces Marketing Team

Steve’s breakdown: The season is upon us and the folks at Big Bear are ready to go. But they could probably use some help getting the word out so give them a call. BIG BEAR LAKE, CA: Premier Southern California ski and snowboard destination, Big Bear Mountain Resorts, solidifies its future as the region’s most […]

Logo soup of U of Montana wants one voice: Issues RFP

Steve’s breakdown: The story says they issued an RFP that “asks the consultant come up with brand statements, concepts, messaging and to create a visual identity for stationery, brochures, graphics and voice-messaging.” So it’s bad english. They have a budget. The video gives you a good feel of the place. MISSUOLA, MT: The University of […]

City of Palo Alto is formally looking for some digital help: Issues RFP

Steve’s breakdown: The Utilities Department Marketing Services Division of the city needs a whole lot of digital expertise. I mean it’s a long list of stuff but it might be a perfect account for a local go getting shop. Here are the deets: Contract Administrator: ([email protected]) Pre-proposal Teleconference: 8:30 a.m. Wednesday, Nov. 2, 2011 RFP […]

El Pollo Loco hires new CMO only 8 months after hiring new ad agency

Steve’s breakdown: This one sounds a bit fishy. Why bring in a new CMO right after a new agency? Select Resources International did the last agency search so I’d bet they won’t be handling it again if it does good into review. Here’s how we called the review back in November: El Pollo Loco Announces […]

Del Monte hires first EVP of Brands: Fruits, Pets & Soups

Steve’s breakdown: There are a lot of brands over at Del Monte and I suspect the new guy is going to extend the portfolio. And that means more brands to advertise and pitch! SAN FRANCISCO: CA: Del Monte Foods today announced the appointment of consumer goods veteran M. Carl Johnson, III as Executive Vice President, […]

They say the new guy is TayorMade to be CMO

Steve’s breakdown: There’s a lot of back slapping in this press release but don’t let that fool ya. These guys are all over the place with co-op advertising, brand launches and sponsorships. Looks like fun so get in there. CARLSBAD, CA: TaylorMade Golf Company, comprised of three of the strongest global golf brands in the […]

INXPO Announces Chief Marketing Officer

Steve’s breakdown: They say one of the reasons they hired the new guy was “he held a number of senior marketing services agency positions, notably as a VP with Design Reactor and as managing director at SUGO, two agencies known for their application development expertise.” If your shop is anywhere in that realm, time to […]

San Fran agencies should call Virgin America: New VP of Marketing

Steve’s breakdown: I suspect if Luanne is going to switch agencies, she’s going to go with a San Francisco shop becuase she has way too many friends there. So if that’s you, get on the horn and congratulate her. SAN FRANCISCO, CA: Virgin America, the California-based airline that is reinventing flying, today announces the appointment […]

FRS beverages powers up with a new CMO

Steve’s breakdown: It’s another energy/endurance drink company and it looks like they are sponsoring the  “LiveStrong” campaign by Lance Armstrong. Could be a fun ride. FOSTER CITY, CA: The FRS Co. on Thursday named Matt Kohler chief marketing officer. “Matt has a deep understanding of consumers and the CPG industry and an impressive track record […]

Pandora internet radio plays to a new drummer: Gets new CMO

Steve’s breakdown: Veteran consumer marketing executive responsible for bringing the Flip Video camera to millions takes marketing the reigns at Pandora. OAKLAND, CA: Pandora (NYSE: P), the leader in personalized internet radio, today announced that Simon Fleming-Wood has joined the company as its first Chief Marketing Officer. Stated Pandora President and CEO Joe Kennedy, “Simon’s […]

Warheads seeks PR weapon

Steve’s breakdown: This campaign seems a bit contrived but the kids also seems to like it. Looks like a fun account. LITTLETON, CO: Impact Confections, maker of the Warheads sour candy that is a favorite of pre- and young teens, is looking for a PR firm to re-position the candy from a “niche” to “everyday […]

New top dog at Taco Bell marketing

Steve’s breakdown: They say they aren’t going to change agencies but they also say they’ll be loyal to IPG. Why say the latter if your not changing agencies. hmmmmm: I think there just trying to keep the phone from ringing. Oh, and here’s us reporting Taco Bell marketing officer resigns. IRVINE: CA: Yum Brands’ Taco […]

Mattel exec goes to the dark-side of gaming: New CMO at ngmoco

Steve’s breakdown: Toy guy alert! Toy guys love TV ads but on the cheap. The new guy might be different once surrounded by all these geeks. The featured video is a geek recruitment video I thought gives a cool look at the company. SAN FRANCISCO, CA: Mobile social games firm Ngmoco has hired a former […]

Famers Insurance brings in a hired gun for CMO

Steve’s breakdown: I know the Farmers Insurance campaign is relatively new compared to it’s competition. On the other hand, why would they bring in a guy like this if he’s not going to shake things up. I’m not going to predict an account review here but I’d put this account on the short list. LOS […]

Tapjoy bags Sony executive for CMO

Steve’s breakdown: If Tapjoy truly wants to become a consumer brand they better get their ad on! At least thats the pitch I’d give them and so should you. SAN FRANCISCO, CA: Moving from one of the gaming’s key brands to a mobile ad network – no matter how fast it’s growing – might seem […]

Chipotle’s movie theater video & festivals: Is TV next?

Steve’s breakdown: This is a great project. Demonstrating how respectful a company is to the globe, to people and animals. But like one of the consultants say in the article “It’s time for them to move to the adults’ table . . . You have to eventually go on TV or some sort of mass […] anoints leader for Global Marketing

Steve’s breakdown: There are a thousand ways to market a global gaming brand. It’s enough to give the best of us attention deficit disorder. If you can help these folks sort this out, give’em a call and pitch. LONDON, UK and LOS ANGELES: CA Leading cross-platform social games company,, today announced that it is […]

Shops Chase Jack in the Box Digital Account

Steve’s breakdown: There’s always a chance to get in a pitch if you have the right stuff. Particularly, being able to translate a highly successful TV campaign to the digital space. That’s how I’d approach this account. SAN DIEGO, CA: Jack in the Box is in the midst of a search for a new digital […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

Cobbler’s children do have shoes: oDesk staffs a new VP of Marketing

Steve’s breakdown: This, OpenTable Veteran is into Lead Marketing Strategy and Operations. She has received awards for her work, including an Advertising Age Marketing 100 Award. She has also been named a Power 50 Marketing Executive by Advertising Age. REDWOOD CITY, CA: oDesk, the largest and fastest-growing online employment platform, announced today that Jaleh […]

Naturally Advanced Technologies Names CMO

Steve’s breakdown: Turning hemp into legal products! The new guy is from the shoe business so expect a lot of new product launches which could turn into multiple advertising accounts. VANCOUVER, BC and PORTLAND, OR: Naturally Advanced Technologies Inc. is pleased to announce the appointment of Jay Nalbach as its Chief Marketing Officer, a newly-created […]

The Cheesecake Factory Names New CMO

Steve’s breakdown: OK – – The new guy is coming from Hollywood and before that, he had a consulting gig with Wieden + Kennedy as a client PLUS the press releases for this announcement where everywhere!. None of this makes an sense coupled with The Cheesecake Factory so I’m expecting big changes. FYI: Their talking […] Reviews PR to Stay Cool in the Cloud

Steve’s breakdown: I always find it curious when a company that is a sales tool hires a marketing or PR firm. It doesn’t seem natural but then there’s The last big slash they did was the Super Bowl ad so think big when pitching. SAN FRANCISCO, CA: is close to naming a PR […]

Molson Coors International Hires New CMO

Steve’s breakdown: The big-beer business is in flux right now so I suspect there’s going to be more changes and shifts everywhere. Get in line at ever brewery you can to catch the new biz where ever it falls. DENVER, CO: Molson Coors Brewing Company today announced that it has strengthened the leadership team supporting […]

Honda names former Chrysler exec to steer U.S. marketing

Steve’s breakdown: There are a lot of issues and changes at Honda right now and bringing in this vet might work out. What’s interesting to me is that he left the car business for a couple of years so hopefully it cleaned his palate so he can bring in those fresh ideas that are so […]

LA Inc. gets new CMO and an extra $10 million for marketing

Steve’s breakdown: The new guy has experience in retail, beverages and destination marketing and seems to be a great fit for LA. Look for him to up the ante on all marketing initiatives which could require hiring an ad agency. LOS ANGELES, CA: Mark Liberman, President and CEO of LA INC., (The Los Angeles Convention […]

Calif. County Seeks ‘Shoulder Season’ PR

Steve’s breakdown: For those of you, like me, who don’t know what “shoulder season” means: it’s a travel season between peak and off-peak seasons, especially spring and fall, when fares tend to be relatively low. The RFP is due August 25th at 3:00pm to: San Luis Obispo County General Services Agency 1087 Santa Rosa Street […] Appoints New Vice President of Marketing

Steve’s breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing. Chavez will be responsible for leading and managing’s brand and marketing […]

Aspen Skiing Co. Names VP of Marketing

Steve’s breakdown: The new guy not only has a new job, he’s also part of the Colorado Tourism Office Board of Directors so he’s got an additional $10 million in marketing budgets to over see. ASPEN, CO: Aspen Skiing Company today announced the appointment of Christian Knapp as Vice President of Marketing. “Christian comes with […]

HP Parts Ways with 72andSunny

Steve’s breakdown: Here’s one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO ALTO, CA: Sources are telling us that Hewlett-Packard and 72andSunny are no longer working together. If you remember, the agency created that rather amusing “Let’s […]

Molson Coors launches pink Animée beer for women

Steve’s breakdown: The launch is in the UK but there’s a good chance it will make it over the pond. Brewers have been trying to crack the code on female beer for some time so if this does work, it will get substantial financial support. DENVER, CO: Molson Coors has an idea on how to […]

LiveOps Names SVP of Marketing

Steve’s breakdown: Normally we don’t post software news because their marketing efforts tend not to be ad agency type campaigns but this looks different. Their talking about “strategic marketing initiatives, including all marketing campaigns and field outreach, product and partner marketing, branding and marketing communications.” Sounds like an OPP! (as in opportunity) SANTA CLARA, CA: […]

California High-Speed Rail Authority says Buh-bye, Ogilvy

Steve’s breakdown: This is one of those wrong-place wrong-time situations for Ogilvy. They hired an ad agency and what they need is “a new partner that will show initiative, actively counter oil-company-induced misinformation with facts, and inform Californians of high-speed rail’s transformative benefits for our economy, environment and quality of life.” Sounds like PR to […]

First California Appoints Chief Marketing Officer

Steve’s breakdown: Newly created positions are always a sign of more changes to come. And being a retail bank, advertising is always involved. WESTLAKE VILLAGE, CA: First California Financial Group, Inc. today announced that Diane Dickerson has been appointed senior vice president and chief marketing officer (CMO), a newly created position. In her position as […]

Spirits News Latino distiller unveils new premium tequila in US

Steve’s breakdown: They are planning a phased release of this brand so walk lightly when approaching. IRVINE, CA: Tributo Tequila, a Latin distillery located in Mexico, has introduced Tributo a Mi Padre (Tribute to My Father), a premium tequila, at the 6th Annual East LA Meets Napa Premiere Food and Wine Tasting Event in Los […]

Schiff Nutrition International Names Chief Marketing Officer

Steve’s breakdown: P&G alert! You never know what’s going to happen when a P&G alum gets a CMO job but I’d bet on on some big changes including a new agency. SALT LAKE CITY, UT: Schiff Nutrition International, Inc. appointed Jennifer Steeves-Kiss Senior Vice President — Chief Marketing Officer.. Tarang Amin, president and chief executive […]

Whistler specialist hired to lead area marketing

Steve’s breakdown: A few months ago Sun Valley decided to go after young affuents. Then they needed a new marketing chief and here she is. The president of the organization said “Very clearly this is a new initiative, and solid leadership is imperative.” As a new business guy, that means there’s a new agency a-comin’. […]

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