Steve’s breakdown: All the drugs are in Jersey. You knew that. Anyway, we believe this media review is a lot to do with their consumer products so that’s fun! ID Comms, the London-based intermediary, is managing the review.
BRIDGWATER, NJ: The move follows Sanofi’s acquisition of German rival Boehringer Ingelheim’s consumer drugs division last year.
Publicis Media’s Zenith is believed to handle the majority of Sanofi’s media planning and buying, while WPP’s Group M looks