Industry: Trade/Corp

Lots of new folks at GE including one CMO

Steve’s breakdown: Not for nothin’ and I don’t like to gloat but . . . I bought GE when it was $9! Now I didn’t say I bought a boat load but still. Anyway, the big change here is the new CMO at GE Healthcare. FAIRFIELD, CT: GE today announces the appointment of six new […]

eVestment Alliance invests in new CMO

Steve’s breakdown: International BtoB alert!! The Former Dell SecureWorks CMO with Over 20 years of experience will support accelerated growth and international expansion. ATLANTA, GA: eVestment Alliance, a global provider of institutional investment data intelligence and analytic solutions, has named Kathy Jaques as its new Chief Marketing Officer.  Ms. Jaques will lead eVestment’s global marketing […]

Hilco trading in for a new CMO

Steve’s breakdown: The last guy to have this job was in it for 10 years. Now an ex-ad agency guy takes over. Expect new strategies to emerge which should spark a review of their marketing. NORTHBROOK, IL: Jeffrey Hecktman, CEO of Hilco Trading, LLC announced the appointment of Gary C. Epstein as Chief Marketing Officer […]

Christian business forum organization receives CMO

Steve’s breakdown: Holy CEO in the pulpit hole, Batman. Say what you want about making money off religion, these folks are on to something and your well executed marketing plan could take them to the promised land. PLACENTIA, CA: Convene, the premier Christian CEO and Business Owner forum organization, hired marketing executive Dan Notti as its […]

Technicolor gets its mojo back via patents: Marketing next?

Steve’s breakdown: This story is interesting to us because of two reasons. I actually pitched and won this business while at M&C Saatchi and, believe it or not, they do have lots of products that need to be advertised and sell. Two: They have just finished reorganizing and are racking up revenue by going after […]

Fed-Ex expands in Brazil with purchase of Rapidão Cometa

Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it! MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics […]

Amex ‘Open’ business card in creative review

Steve’s breakdown: Boston-based search consultancy Pile & Co. is overseeing the review so make sure your credentials are over there. And move quick, sources say the RFP is due very soon. NEW YORK, NY: American Express is reaching out to creative shops for ideas on its ‘Open’ business, which provides credit cards and other services […]

Another CMO is leaving his post: This time at Kodak

Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next? ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company. The […]

Everyone is talking about it: IntraLinks gets CMO

Steve’s breakdown: Information management is one of those categories that is in its infancy so if your shop likes to get into growth industries, and who doesn’t, jump right in and introduce yourself. NEW YORK, NY: IntraLinks, IL -0.21% , a leading provider of critical information exchange solutions, today announced the appointment of Rainer Gawlick as […]

Riverbed Sweeps Up a CMO

Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it. SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, […]

Amtel calls in new CMO

Steve’s breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the industry’s first integrated solution for managing mobile device security and telecom expenses, today announced the appointment of Richard Bliss to the position of Chief Marketing […]

DTCC and their new CMO

Steve’s breakdown: This is a complicated business but if one was to win the ad account, the number of contacts you’d make would be worth the brain strain. NEW YORK, NY: The Depository Trust & Clearing Corporation (DTCC) announced today that Marie Chinnici-Everitt has been appointed to the new position of Managing Director and Chief […]

Clorox Professional seeks professional PR services

Steve’s breakdown: This last campaign in the featured video looks to have fallen flat even though it was a great cause. Can you beat it? Make the call. OAKLAND, CA: The Clorox Company’s professional products division has begun a search for a b-to-b PR agency partner. Ketchum has served as the PR agency partner for […]

Disney Channels Worldwide inks a new CMO

Steve’s breakdown: Disney Channels Worldwide is a smaller group within ABC Cable Networks Group so it might not be such a daunting task to get in there. BURBANK, CA: Disney Channels Worldwide has promoted Richard Loomis to the newly-created position of senior vice president and chief marketing officer. The position expands Loomis’s previous role of […]

Port of Long Beach floats PR account

Steve’s breakdown: There’s only 10 more days to jump on this one. It includes public relations, social media and marketing tools including a media database, media monitoring (print, online, video, TV and radio), press-release distribution and tracking, and media analysis. View the RFP here. Budget? It doesn’t say but we’re guesstimatiing it at $700Kish. LONG BEACH, […]

Houghton Mifflin Harcourt get new CMO from Novell

Steve’s breakdown: The best advertising opportunities are probably with The Learning Company division; especially if your shop has experience with kids. BOSTON, MA: Global education leader Houghton Mifflin Harcourt (HMH) today announced the appointment of John K. Dragoon to Executive Vice President and Chief Marketing Officer. Dragoon is based in HMH’s corporate headquarters in Boston, […]

Dalmia calls for creative pitch for its cement brand

Steve’s breakdown: As of now, JWT Chennai is the creative agency on the cement part of the account. The corporate duties for the parent brand lie with JWT Delhi. CHENNAI, India: Dalmia Bharat Group (formerly known as Dalmia Cements) has initiated a creative pitch process in Chennai. The pitch is specifically for the group’s cement […]

Mass Relevance makes a change at the top: New CMO

Steve’s breakdown: The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy’s, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall. Moreover, the company has been an integral part of some of the largest, most watched media brands in […]

San Francisco Airport Wants to Go More Global: RFQ is Available

Steve’s breakdown: The video is amature but it has some useful statistics about SFO. Pre-Submittal conference is on April 12, 2012, 11:00 a.m. at the International Terminal 5th Floor North Shoulder Building Conference Room 28R. Statement of Qualifications is due May 3, 2012 3:00 p.m. PDT. The RFQ to the $1.5 million account can be […]

Adino Energy brings in Hired Gun to Refocus Marketing/Communications

Steve’s breakdown: Here’s one of those marketing & PR accounts that focused on their shareholders. These types of accounts tend to go for high production values and pay their bills on time. Will there be a pitch for the business? Hard to say but it’s worth a phone call. Go get’em y’all! HOUSTON, TX: Adino […]

Phoenix Energy Holding powers up Ad Review

Steve’s breakdown: The Kellen Group, trading under the Phoenix Energy Holdings banner, is the pre-eminent natural gas distribution, supply and gas service business in Northern Ireland. Since 1996 they have been successful in introducing natural gas to a new market and establishing a strong and vibrant supporting industry. In the process, the Group has gained […]

PR account in review at Wyse

Steve’s breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany increasing demand for the company’s products. According to sources involved in the process, Wyse has contacted several agencies regarding its global PR needs, which span […]

$6 Million Free-for-all for ONGC Account

Steve’s breakdown: Everyone’s invited! They say the pitch process will involve participation by around 25 agencies, and the process should be over by March 31. DELHI, India: Oil & Natural Gas Corporation (ONGC) has called for a pitch for its creative duties. The pitch process would involve participation by around 25 agencies from the latest […]

Ernst & Young kicks off Global Media Review

Steve’s breakdown: Scooping the entire American press again with this one: Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements. Whether they have chosen finalists for the pitch is not known so go ahead and give it try. […]

Conglomerate, Muthoot, puts Eveything in Review!

Steve’s breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is said to be more than $24 million. DELHI, India: Muthoot Group, an M George Enterprise, is on the lookout for a creative partner. The pitch, which […]

Oil and gas exploration company, Cairn, seeks creative agency

Steve’s breakdown: In-house agency alert! Though this might be a huge account, there may be a few strings attached. Don’t let that hold you back from pitching but ask a lot of questions. DELHI, India: Oil and gas exploration company Cairn India has called for a creative pitch, according to industry sources. The multi-agency creative […]

2 PR reviews for Saudi Oil Giant Aramco are in the pipeline

Steve’s breakdown: We’ve got a couple of hot potatoes here and no one is talking. On the other hand, it’s a giant account. Just take a look at the featured video where Leslie Stahl of 60 minutes gets a tour of the command center of the company. DHAHAN, Saudi Arabia: Saudi Aramco, one of the […]

BNSF gets new CMO

Steve’s breakdown: These guys have been running a corporate spot on PBS for over a year. Follow this link to view it. GRAPEVINE, TX: BNSF Logistics, a leading third party logistics provider, today announced the appointment of Jim Craig as its new Chief Marketing Officer. “Jim’s extensive experience and focus on superior customer service ensures […]

3VR Appoints New Chief Marketing Officer

Steve’s breakdown: This is a BtoB surveillance account but the technology looks to be something much bigger. I’d get in there sooner than later. The featured video will give you a better idea how the system works. SAN FRANCISCO, CA: 3VR, the video intelligence company, today announced the addition of Chief Marketing Officer Joe Boissy to […]

Digital scanning company, ibml, captures new CMO

Steve’s breakdown: We don’t cover much news in Alabama so we couldn’t miss this one. It’s heavy BtoB but they have a new CMO with big brand experience. Check out their silent film featured here. BIRMINGHAM, AL – ibml, a leading provider of scanning and document capture solutions and services, today announced the appointment of […]

BT Business cooks up $26 million creative overhaul

Steve’s breakdown: Some might say a commercial with Gordon Ramsay not saying anything was a good idea but I guess not. AAR London is handling the pitch. LONDON, UK: The incumbent, Rainey Kelly Campbell Roalfe/Y&R, won the account in 2006, when the billings on the business were £17 million. The review, which will be handled […]

SAP PR Review Puts Burson-Marsteller On Alert: Globally!

Steve’s breakdown: Seems the PR account at SAP has gone rouge! Multiple markets could go into review with the UK account already there. Get your boots; this could be a mess. WALLDORF, GERMANY: SAP is set to kick off a multi-market review of its public relations activities, putting nine-year global AOR Burson-Marsteller on alert. The […]

Big Blue looks into the wide blue yonder with a new CEO

Steve’s breakdown: What’s the new business opportunity here? Working on regional projects and lots of them. They’re out there, you just have to find them. ARMONK, NY: IBM Corp. Chief Executive Sam Palmisano is leaving his post running the 100-year-old tech firm at the end of this year. Taking over for Palmisano as of Jan. […]

INXPO Announces Chief Marketing Officer

Steve’s breakdown: They say one of the reasons they hired the new guy was “he held a number of senior marketing services agency positions, notably as a VP with Design Reactor and as managing director at SUGO, two agencies known for their application development expertise.” If your shop is anywhere in that realm, time to […]

Office away from office: Regus reviews Global media account

Steve’s breakdown: Regus plc is a multinational corporation that provides serviced office accommodation in business centers worldwide. As of March 2011, it operates 1,100 business centres in 85 countries. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Regus is incorporated in Saint Helier, Jersey, and […]

Cobbler’s children do have shoes: oDesk staffs a new VP of Marketing

Steve’s breakdown: This, OpenTable Veteran is into Lead Marketing Strategy and Operations. She has received awards for her work, including an Advertising Age Marketing 100 Award. She has also been named a Power 50 Marketing Executive by Advertising Age. REDWOOD CITY, CA: oDesk, the largest and fastest-growing online employment platform, announced today that Jaleh […] Reviews PR to Stay Cool in the Cloud

Steve’s breakdown: I always find it curious when a company that is a sales tool hires a marketing or PR firm. It doesn’t seem natural but then there’s The last big slash they did was the Super Bowl ad so think big when pitching. SAN FRANCISCO, CA: is close to naming a PR […]

Brandt Names New Chief Marketing Officer

Steve’s breakdown: These folks might be a BtoB client but they understand what it means to get the word out to the masses. And that’s always good news to new business guy. SPRINGFIELD, IL: Brandt Consolidated, Inc. has named Karl Barnhart to its senior management team as Chief Marketing Officer. Barnhart will lead Brandt’s corporate […]

Microsoft Reviews Singapore PR Account

Steve’s breakdown: Lots of changes going on with Microsoft PR so I suspect the incumbent doesn’t have a chance with this account or any others they have. SINGAPORE: Microsoft has put its six-figure Singapore PR business up for review, with incumbent agency Edelman declining to repitch for the business. Edelman has handled the Microsoft business […]

LiveOps Names SVP of Marketing

Steve’s breakdown: Normally we don’t post software news because their marketing efforts tend not to be ad agency type campaigns but this looks different. Their talking about “strategic marketing initiatives, including all marketing campaigns and field outreach, product and partner marketing, branding and marketing communications.” Sounds like an OPP! (as in opportunity) SANTA CLARA, CA: […]

ConocoPhillips Plans to Split in Two

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YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

Steve’s breakdown: We are talking global growth here with new marketing and sales chiefs. If you don’t smell opportunity it’s time for a check-up. CAMPBELL, CA: YouSendIt, the worldwide leader in file sharing solutions for professionals, today announced the appointment of Sandra Vaughan as chief marketing officer. Vaughan brings extensive enterprise, e-commerce and security applications […]

Offshore-Drilling Giant Transocean Launches PR-Agency Review

Steve’s breakdown: Talk about a day of sketchy reviews but this one takes the cake. We’ve reported on only one other that could be worst. Check it out! Anyway, these folks do have a PR problem and if you can fix it, you will be famous! HOUSTON, TX: Transocean, the offshore drilling giant in the […]

HireVue welcomes new CMO

Steve’s breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing program will most definitely help with getting more. If that’s your thing, I’d give them a call SALT LAKE CITY, UT: HireVue, a leading provider […]

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