Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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Cannabis/CBD brand is on a fast track but where’s the agency

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Steve's breakdown: We think we have a hot one here and if you're looking to...

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It hasn’t been 2 weeks & Philip Morris already screwed up

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Steve's breakdown: As we said less than 2 weeks ago, the FDA gave the go...

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World’s Biggest Marijuana Dealer has been created but who’s the agency?

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Steve's breakdown: Here's the headline: A Marijuana Merger Will Create the World’s Biggest Legal Dealer...

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ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with...

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FDA just opened the floodgates if you’re so inclined

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Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on...

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Pseudo-agency gets fired & sued for not delivering & over charging

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Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not...

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How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths...

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Agency Closes its Doors: Are there clients to save?

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Steve's breakdown: We hate when this happens because we are an Ad Agency driven kind...

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Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some...

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What the hell is going on at Red Robin?

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Steve's breakdown: The video above is from the Company Guy youtube channel and is just...

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Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news...

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American Cannabis Social Media Lead

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Steve's breakdown: These are few and far between so jump on this one if you're...

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Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK,...

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New Account: CBD-infused beauty & personal-care products

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Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their...

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Restructuring e-cigarette company is a great target to pitch

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Steve's breakdown: I know what you're thinking but you could be wrong because JUUL is...

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Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches,...

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Grown-up in the marketing department at Cannabis Company

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Steve's breakdown: Cura Cannabis Solutions is bringing in an ex-Apple/Wieden + Kennedy exec as CMO....

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Cannabis company brings in ex-Unilever/Beam Suntory as CMO

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Steve's breakdown: Kevin George brings decades of Fortune 500 multinational consumer packaged goods marketing experience to...

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Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some...

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Ready? I don’t think They Are

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Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38...

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Baby Products Problem Decades in the Making: Can You Help?

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Steve's breakdown: J&J has got a major PR problem, not to mention and legal one...

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An account review your employees won’t want to pitch

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Steve's breakdown: "Energy Department Issues Request for Proposal for Conceptual Designs That Advance the Coal...

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UPDATE: We See an Opportunity in Porn

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Steve's breakdown: Last week we said PornHub might be the opporntunity with Tumblr's anti-porn news...

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Coming to a sleazy town near you? A New Category to Pitch

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Steve's breakdown: So it seems people have not taken to the idea of a sex...

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Fur trade body seeks agency for global ‘fight back’ campaign

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Steve's breakdown: This might not be on the politically correct side of things but some...

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The right guy to launch THC brew

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Steve's breakdown: For all those who love to drink but can't, Keith Villa, inventor of Blue...

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Opioids + J&J + NJ = Lead

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Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads...

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An Advertising Mecca has a new Market to Pitch

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Steve's breakdown: You guessed it, it's Michigan/marijuana and you know these folks are under the...

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Know a Female sensitive ad agency? I have a lead for them

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Steve's breakdown: "No More Strip Clubs on Company Dime" is the headline for Under Armour. Not...

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Gab is down but can it be fixed?

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Steve's breakdown: In addition to PayPal, Medium, Stripe, and Joyent that have blocked Gab, the social...

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Look who’s Totally in the Cannabis Cocktail Biz: No Agency Yet

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Steve's breakdown: Obviously, Molson Coors has not picked and agency yet for their cannabis-infused drinks but there's no...

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The Biggest Weed Lead Ever

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https://www.youtube.com/watch?time_continue=7&v=ulEclI2jVuA Steve's breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only...

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Agency has resigned Middle Eastern Embassy account

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Steve's breakdown: This is a tough one to publish. In fact, we are going to...

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Bud is selling Bud

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Steve's breakdown: When the Busch family starts sell weed, you're going to have to take notice....

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This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion....

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Where is this all heading and how can you get some?

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Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it...

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THC Soda Company is on a Silicon Valley investing high

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Steve's breakdown: You can't fight it. It's happening and California Dreaming’ is taking on the entire state...

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5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if...

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Cannabis Client in Canada with Copious Cash

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Steve's breakdown: We're not going to stop pushing y'all into pitching cannabis clients cause there's...

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One might sniff around 20 accounts on 52nd Street

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Steve's breakdown: The accounts include and you know why: CBS Television Network CBS Entertainment CBS...

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Beer/Weed/Lead

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Steve's breakdown: The THC-infused craft beer company, CERIA Beverages, hasn't even finished their website but they have...

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Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's...

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Cannabis clinic company checks-in Diageo/P&G executive

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Steve's breakdown: If you haven't moved on a cannabis client yet, check out Empower Clinics. They...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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Cannabis Client seeks Marketing Sobriety

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Steve's breakdown: Even if you're in a state that's mired in the 1950s, you can still...

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Airline Nightmares and NB

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We hate to talk about accidents and airlines but every time they happen, a newly...

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Weed Leed

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Steve's breakdown: Getting into the fastest growing category in the country could mean going to...

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The Fall of Sir Martin & The Rise of Opportunity

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Steve's breakdown: What's the opposite of a Disturbance in the Force? . . . Expect...

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Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles...

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16 clients left this school and need a new home

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Steve's breakdown: The ad agency Wexley School For Girls is closing. We hate to talk about...

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Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why...

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Soon to launch Cannabis Client should get a 2nd marketing opinion

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Steve's breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as...

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The Elephant in the Room just left Miami

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Steve's breakdown: If you have ever decided not to pitch an account because Crispin Porter was...

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A New Client Category is born on Election day: WEED

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Steve's breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey...

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Two Agencies in the West go down: What’s happened to those clients?

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Steve's breakdown: We hate to see this sort of thing but it's our job to...

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Which $30 million account is not renewing their contract?

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Steve's breakdown: We think it might be, kinda maybe & could be Kayak because that...

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