Agency closes & the vultures swoop in

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Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says this company is looking for some good old fashion munchie...

How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation I can think of for a brand. They didn't do...

Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....

What the hell is going on at Red Robin?

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Steve's breakdown: The video above is from the Company Guy youtube channel and is just one more piece of the ever wondering universe of what the hell is going on...

Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch. Chevron CEO Michael Wirth at CERAWeek to discuss the future...

American Cannabis Social Media Lead

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Steve's breakdown: These are few and far between so jump on this one if you're keen on getting into the category. SAN FRANCISCO, CA: We have learned Joel Lunenfeld, vice president...

Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK, NY: Hemp and CBD: It's a good thing. Just ask Martha Stewart. Stewart is joining...

Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches, gums and similar therapies in helping people stop smoking cigarettes. Well then, time to join...

Cannabis company brings in ex-Unilever/Beam Suntory as CMO

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Steve's breakdown: Kevin George brings decades of Fortune 500 multinational consumer packaged goods marketing experience to Harvest Health & Recreation and we don't see how he can ignore reviewing advertising. PHOENIX,...

Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some compelling advertising which they have not thought about yet. "They" is Pioneer Cannabis Corp, a partnership...

Ready? I don’t think They Are

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Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38 billion" is the headline. Our line is Marlboro is going to over think, complicate and...

UPDATE: We See an Opportunity in Porn

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Steve's breakdown: Last week we said PornHub might be the opporntunity with Tumblr's anti-porn news but maybe it's YouPorn. Chick this link from Forbes to see why. From last week:...

The right guy to launch THC brew

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Steve's breakdown: For all those who love to drink but can't, Keith Villa, inventor of Blue Moon Belgian Wheat is here to the rescue with the launch of CERIA Brewing Co. Say no...

Opioids + J&J + NJ = Lead

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Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads for Janssen Pharmaceuticals. Is it their fault? Maybe . . . Having a clean slate after...

Gab is down but can it be fixed?

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Steve's breakdown: In addition to PayPal, Medium, Stripe, and Joyent that have blocked Gab, the social network used by  Neo-Nazis, white supremacists and the Pittsburgh synagogue shooter, Apple declined to do business...

The Biggest Weed Lead Ever

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https://www.youtube.com/watch?time_continue=7&v=ulEclI2jVuA Steve's breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only going to get bigger and these guys are the top already. Anna Clarke is the...

Bud is selling Bud

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Steve's breakdown: When the Busch family starts sell weed, you're going to have to take notice. o give little Busch a call and get in on the ground floor. DENVER, CO:...

This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That's...

Where is this all heading and how can you get some?

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Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they're talking about Dopamine. Where's the lead?...

THC Soda Company is on a Silicon Valley investing high

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Steve's breakdown: You can't fight it. It's happening and California Dreaming’ is taking on the entire state of California, now the world's fifth-largest economy. It's even bigger than Britain. So one would think they have...

5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...

Cannabis Client in Canada with Copious Cash

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Steve's breakdown: We're not going to stop pushing y'all into pitching cannabis clients cause there's gold in-them-hills! Many of them are in Canada because recreational weed goes mainstream in October...

One might sniff around 20 accounts on 52nd Street

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Steve's breakdown: The accounts include and you know why: CBS Television Network CBS Entertainment CBS News CBS Sports CBS Television Stations CBS Television Studios CBS Studios International CBS Interactive CBS...

Beer/Weed/Lead

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Steve's breakdown: The THC-infused craft beer company, CERIA Beverages, hasn't even finished their website but they have a new CMO who's been at Coca-Cola and MillerCoors. Sounds like they are thinking big but...

Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's absolutely no reason to get into this category. It's new, fun, exciting and people are...

Cannabis Client seeks Marketing Sobriety

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Steve's breakdown: Even if you're in a state that's mired in the 1950s, you can still grab a cannabis client. Take Lazarus Naturals for instance. They have stores all over the west and...

Airline Nightmares and NB

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We hate to talk about accidents and airlines but every time they happen, a newly hired ad agency or PR firm follows. Every Time! Malaysia Airlines is a good example....

Weed Leed

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Steve's breakdown: Getting into the fastest growing category in the country could mean going to the Great White North. Emblem Corp just hired its VP of Medical Marketing and Creative Director so they...

Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that's...

Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

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