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Steve’s breakdown: 4A’s and ANA surveyed marketers and agencies on what’s important. Read on . . . EVERYWHERE, USA: Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. A new initiative from the 4A’s […]
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Steve’s breakdown: The 2022 annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 1,624 brands we assessed in a cross-category analysis of 142 industry categories identified in the 2022 Brand Keys Customer Loyalty Engagement Index. Plenty of opportunity to look into . . .
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Steve’s breakdown: We call BS on this report. Destination account reviews alone make up for all the clients the stuck their heads in the sand. EVERYWHERE, USA: Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found. The RSW/US 2022 Agency New Business […]
Steve’s breakdown: Need I say more. The brand has got a problem . . . FAYETTEVILLE, AR: A food company executive was arrested on a pair of charges after reportedly biting a man’s nose in a parking garage in Fayetteville on Saturday night. Doug Ramsey, 53, of Fayetteville, was arrested on September 17 on charges of […]
Steve’s breakdown: We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California raisins. Pressing play on the right track for an ad ain’t easy / Credit: Adobe Stock A great song in an ad can make it, […]
Steve’s breakdown: Time to rethink your priorities if you landed on this list . . . EVERYWHERE, USA: The report, released in partnership with Comms Declare, charts 15 years of activists’ efforts urging the industry to drop major polluters In its second annual “F-List” report released today, activist group Clean Creatives calls out 239 agencies, […]
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Steve’s breakdown: This is just a little wisdom from the industry. “You want them to say ‘yes’ to an attractive opportunity—not “no” to an ugly process” EVERYWHERE, USA: Top agencies have always been selective about the work they accept—making sure a client is a good fit, their timeline respects holidays and weekends, their fee matches […]
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