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11 years reading Ratti’s brain droppings

11 years reading Ratti’s brain droppings

11 years ago we thought we’d go 100 but then it caught up with us & the “lean” years hit. It wasn’t the economy or the ad biz, it was our boneheads. Well, Steve’s bonehead. But now we are considered to be the best new business lead source & advisory in the country. Here’s to […]
Colorado City Floats Branding RFP

Colorado City Floats Branding RFP

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Dog Lead

Dog Lead

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Maybe 9 opportunities in infant formula

Maybe 9 opportunities in infant formula

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What’s wrong with this picture?

What’s wrong with this picture?

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Another reason to pitch this luxury car

Another reason to pitch this luxury car

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Nike Lead

Nike Lead

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Long batch of small booze leads

Long batch of small booze leads

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And another account review prediction happened

And another account review prediction happened

Steve’s breakdown: These happen all the time. Please check our Account Review Prediction daily. We called this one last month! Patty Trevino is Executive Vice President, CMO at [email protected] and (407) 734-9000 ORLANDO, FL: Red Lobster has put its creative account into review.. The review follows a time of tumult for Red Lobster: It has […]
$43 million Review

$43 million Review

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Clean, vegan, cruelty-free lead

Clean, vegan, cruelty-free lead

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It already hitting the fan at Twitter

It already hitting the fan at Twitter

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In November we said: Too much leadership movement not to check in with Goodyear

In November we said: Too much leadership movement not to check in with Goodyear

Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]
Brands we predicted would review advertising

Brands we predicted would review advertising

Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” all the time! NEW YORK, NY: BlueTriton, formerly known as Nestlé Waters, has named Horizon Media as its media agency of record after a three-month […]
Reorganizing shoe retailer get 1st CMO

Reorganizing shoe retailer get 1st CMO

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Retail Fashion Coast to Coast

Retail Fashion Coast to Coast

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Crypto Lead

Crypto Lead

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English & Spanish media campaign

English & Spanish media campaign

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CNN+ is dead • Long Live CNN

CNN+ is dead • Long Live CNN

Steve’s breakdown: This kinda scuffs up the CNN brand. I mean, it was kinda a redundant idea. CNN is 24 hours/day. Why would anyone need CNN+? Time to pitch CNN!! NEW YORK, NY: Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the […]
Huge Sports Shoe Opportunity

Huge Sports Shoe Opportunity

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Time to juice up the coming CEO

Time to juice up the coming CEO

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New York-based non-profit with $250K RFP

New York-based non-profit with $250K RFP

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Ready to get into the RTD drink market?

Ready to get into the RTD drink market?

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