30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it.

ESTRO, FL: Rental car company Hertz Global Holdings, Inc. ( HTZ) on Wednesday announced that two new executives, Jodi Allen and Murali Kuppuswamy, will join the company.

Allen was hired as its new executive VP and chief marketing officer and brings over 30 years of experience from Procter & Gamble ( PG) where she most recently served as VP and general manager of North America Hair Care.

Kuppuswamy will assume the role of Hertz’s executive VP and chief human resources officer. He previously served in HR management roles at Baker Hughes/General Electric ( BHGE) .

“Jodi and Murali have a wealth of experience leading Fortune 50 companies developing brands and building talent, respectively, and we’re thrilled to have them on board,” said Kathryn V. Marinello, president and CEO of Hertz. “Their collective best-in-class experience rounds out our leadership team and aligns with our strategic objectives of bringing customers and employees to the forefront of everything we do.”

Shares of Hertz were climbing nearly 2% in midday trading on Wednesday.

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