6 new CMOs you might want to pitch
Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing
Zipcar Picks Up Head Marketer
BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined the company as vice president and head of marketing. Kaplan previously served as the vice president of digital marketing and innovation and Dunkin’ Brands, and will oversee Zipcar’s continued growth across consumer, university and business customers.
Republic Records Ups Marketing SVP
NEW YORK, NY: Donna Gryn has been promoted to senior vice president of marketing at Republic Records, operating from the company’s New York headquarters. She has served with the company for six years, most recently as vice president of marketing.
Aircraft Provider Hires CMO
LENEXA, KS: Andy Tretiak has joined fractional aircraft ownership company Executive AirShare as its chief marketing officer. Tretiak most recently founded his own marketing firm. Prior to that, he was the chief marketing officer for FanThreeSixty.
SodaStream Announces US Marketing Head
MOUNT LAUREL, NJ: Former Weight Watchers CMO Maurice Herrera has joined the at-home carbonated beverage machine-maker SodaStream as its head of US marketing. He officially joined SodaStream in July, ahead of PepsiCo’s announcement to purchase the company for $3.2 billion in an effort to grow its sugar-free product portfolio.
Insurance Company Appoints EVP
PHOENIX, AZ: CopperPoint Insurance Companies announced that it has hired Jennifer J. Johnston as its chief marketing officer and executive vice president of marketing and communications. She most recently held the position of chief strategic marketing officer for PMA Companies and Old Republic Insurance Group.
Pizza Franchise Adds Marketer
ATHENS, GA: Your Pie pizza restaurant announced the hiring of Hassiba “Hassy” Braggs as its new marketing director in July. Braggs has served in various brand development roles for brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN.