There’s a car care account right under your nose that nobody is pitching
Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients.
So give the folks at Energizer a hardy “Congrats” and mention you actually know about those nine car-care brands and see how fast you’ll get a meeting. (You’ll have to act all sincere and stuff but it’ll be worth it)
SAINT LOUIS, MO: Battery maker Energizer Holdings Inc. (NYSE: ENR) has agreed to buy the Nu Finish Car Polish and Nu Finish Scratch Doctor auto care brands from consumer products company Reed-Union. “Adding the strength of the Nu Finish and Scratch Doctor brands to our existing Lexol and Eagle One products expands our auto appearance portfolio and continues our strategy of building our auto care business, both organically and through acquisitions,” says Energizer CEO Alan Hoskins.
In addition to its Energizer battery brand, Energizer has an auto care division that consists of car fresheners and polishes that includes the brands: Refresh Your Car!,California Scents, Driven, Bahama & Co., Lexol and Eagle One.
Today’s auto industry is rife with change, including the advent of self-driving cars and the popularity of ride-sharing. The disruption is fueling consolidation from all angles. M&A involving traditional services, repair, maintenance and third-party parts is booming.