CBD alcohol-free spirit launch: Talk about a complicated pitch
Steve’s breakdown: Maria & Craig’s CBD Botanical Spirit is hitting shelves in the UK next month and will probably drop in Colorado first as far as the US in concerned.
The big question is, is it good for you or something you play with? Both are pretty bad ways to go. And especially after the FDA panned CBD last month. Very tricky and something that would be great to sink your teeth into!!!
PARIS, France & NEW YORK, NY: The founders of a Pernod Ricard-backed alcohol-free spirits brand have revealed plans to launch a non-alcoholic CBD spirit.
Craig Hutchison, who launched Ceder’s in a marketing and distribution partnership with Pernod in 2018, has confirmed the release of Maria & Craig’s CBD Botanical Spirit. Hutchison said the new product is separate from the Pernod Ricard deal, as well as from the Ceder’s brand.
He said that Maria & Craig’s CBD Botanical Spirit is expected to roll out to the UK in February or March, with an SRP of GBP22.99 (US$29.90) per 50cl bottle.
The new product is described as a combination of premium broad-spectrum CBD from Colorado, natural hemp, distilled juniper, sage, chamomile and orange blossom along with “other classic gin botanicals”.
Hutchison said CBD is leading the charge when it comes to consumer perceptions of functionality in drinks, although he warned against making therapeutic connections. “It has really surprised me how quickly it [CBD] has come to market,” he said. “I think you want to steer clear of making claims – allow consumers to make their own choices.”
*****Steve’s note: Good lucK with consumer making their own choice. YIKES!*****
Pernod Ricard declined to comment on the release.