Dead on Arrival: Jane Walker Scotch

Steve’s breakdown: This blunder is enough to just review the entire account!! The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to invite women into the brand.” We got questions: Since when are women intimidated by a … Continue reading Dead on Arrival: Jane Walker Scotch