How to ride the new wave in Beer is Clear

Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s happening so jump on it. Constellations’ Svedka brand is launching next month but don’t stop there. Ask everyone in the business you know if they could use help.

VICTOR, NY: Constellation Brands’ beer division is launching Svedka Spiked premium seltzer in 10 northeastern states early next month. Packaged in 6-packs of 12-ounce slim cans retailing at $10, the malt-based hard seltzers will be available in Strawberry Elderflower and Tangerine Hibiscus flavors, with a third expression, Cucumber Basil, offered in a 12-pack variety pack. Svedka Spiked seltzers are targeted to female consumers, contain 100 calories a serving, and have an ABV of 4.5%. Launch markets include New York, Pennsylvania, NewJersey, Connecticut, Massachusetts, NewHampshire, Vermont, Maine, Rhode Island, and Delaware.

“The hard seltzer category grew five-fold last year and shows no signs of slowing down,” Matt Escalante, senior director of brand marketing. Sales of Svedka, the fourth-largest vodka overall in the U.S., rose by 1.9% to 4.4 million cases last year, according to Impact Databank.
Source: Shanken News Daily

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