Lots of agencies are getting fired very soon so start your engines
Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks!
“T-Mobile has redefined itself over the past decade as a maverick that has spurred the two largest players in its industry to make numerous pro-consumer changes,” the judge wrote. “The proposed merger would allow the merged company to continue T-Mobile’s undeniably successful business strategy for the foreseeable future.”
The decision is a crucial win for T-Mobile and its owner Deutsche Telekom AG, as well as SoftBank Group Corp., Sprint’s parent. The companies had signaled they wouldn’t attempt to appeal if the judge ruled against them.
Deutsche Telekom shares rose as much as 4.6 percent to 15.54 euros in Frankfurt. Shares of Sprint soared 74 percent to $8.33 as of 9:52 a.m. in New York. T-Mobile extended gains to as much as 13 percent to $95.23. Dish rose 6.5 percent to $39.23.
The states had argued Dish, which doesn’t offer wireless service, wouldn’t be a strong competitor in the market. Marerro rejected that argument and said that he was persuaded by Ergen’s testimony that Dish will aggressively compete.
“Today’s decision marks a loss for every American who relies on their cellphone for work, to care for a family member, and to communicate with friends,” James said in a statement. She is considering an appeal.
The states argued without success that the merger would lead to billions of dollars in extra costs for consumers, with wireless customers in urban areas being hit particularly hard. They also said the deal wouldn’t work out as planned because Dish was unlikely to be able to follow through on its commitments to become a viable wireless competitor.
During the two-week trial, Marrero at one point expressed doubt that the new T-Mobile would “be so bold” as to raise prices after the merger without also offering better service, pushing back on testimony by an expert hired by the states who predicted that customers of the four biggest providers could see combined increases of as much as $8.7 billion, with $4.6 billion from T-Mobile alone.
The defense also presented evidence that Sprint couldn’t survive without the deal. T-Mobile CEO John Legere testified that Sprint would be “sold for parts” if the merger didn’t go through.
The states’ lawsuit was the last major hurdle to the deal after it was approved by regulators at the Federal Communications Commission and the Justice Department’s antitrust division. The states that sued had urged Marrero after the trial not to give any extra weight to the federal government’s decision, calling the government’s review of the deal “cursory.”
During the trial, the states showed that the head of the antitrust division, Makan Delrahim, took unusual steps to get the deal done, exchanging text messages with Ergen. At one point during negotiations, Delrahim suggested Ergen ask his “senator friends” to contact FCC Chairman Ajit Pai about the deal.
After the merger, T-Mobile will have more spectrum—the frequencies through which wireless signals are transmitted—than any other carrier. The larger capacity will give the combined company an advantage as the industry transitions to the much-faster 5G standard.