A CMO walks into a Barber Shop . . .
Steve’s breakdown: We know a little about the agencies working on Regis and their brands like Super Cuts. It’s not going well so we see an opening and hopefully, so does the new CMO.
MINNEAPOLIS, MN: Regis Corporation (NYSE:RGS), a leader in the haircare industry, announced today the appointment of Rachel Endrizzi to the role of Chief Marketing Officer, effective immediately. In this role, Ms. Endrizzi will report to the Company’s CEO and oversee the integrated marketing, brand management and communications strategy, including efforts to improve the guest experience and revenue growth across Regis’ brands.
“Rachel is a 13-year veteran of Regis who will bring a fresh perspective and a creative, passionate approach to our marketing,” said Hugh Sawyer, President and CEO of Regis Corporation. “Rachel has extensive domain knowledge and an understanding of the balance that is required between national and local market marketing. She is committed to elevating our guest experience and building loyalty for Regis’ brands.”
Ms. Endrizzi joined Regis Corporation in 2004 and most recently served as Vice President, Branding and Marketing Communications, and has held the role of Interim Chief Marketing Officer since February. Throughout her tenure with the company, Ms. Endrizzi has overseen brand marketing for all Regis brands in North America, including SmartStyle, Supercuts, First Choice Haircutters, Regis Salons and Cost Cutters, as well as the company’s media relations. Ms. Endrizzi has more than 20 years of experience in marketing, advising well-known brands such as Polaris, Tresemme/Alberto-Culver and Famous Footwear. Prior to joining Regis Corporation she was Vice President, Management Supervisor at Campbell Mithun.
“I am thrilled to assume this role at such a critical juncture for Regis,” said Ms. Endrizzi. “We have a tremendous opportunity to further solidify our brand positioning, attract new guests and accelerate revenue growth. I intend to take the steps necessary to lead our marketing team to achieve higher levels of performance.”
“Rachel is a kindred spirit who recognizes the competitive landscape and loves to win as much as I do,” added Mr. Sawyer.
About Regis Corporation
Regis Corporation (NYSE:RGS) is the leader in beauty salons and cosmetology education. As of March 31, 2017, the Company owned, franchised or held ownership interests in 9,217 worldwide locations. Regis’ corporate and franchised locations operate under concepts such as Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters. Regis maintains ownership interests in Empire Education Group in the U.S. and the MY Style concepts in Japan. For additional information about the Company, including a reconciliation of certain non-GAAP financial information and certain supplemental financial information, please visit the Investor Information section of the corporate website at www.regiscorp.com.