Jumping in the Job Game with 2 Feet & a Marketing Chief
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew!
NEW YORK, NY: Ladders, Inc., today announced the appointment of Jordan Cohen as its Vice President of Marketing, effective immediately. In his role, Cohen will oversee all consumer and enterprise marketing efforts, including brand strategy, market positioning, demand generation, partnerships, public relations and communications. Cohen will report to Ladders’ CEO Marc Cenedella.
“We are delighted to welcome Jordan to the Ladders team as part of our continuing executive leadership expansion,” said Cenedella. “Jordan brings nearly two decades of diversified experience managing leading brands and driving breakthrough marketing initiatives, which will help further strengthen Ladders’ position as the premier destination for $100K+ jobs. He joins the Company at a critical time, as we bring to market innovative solutions for both premium job seekers as well as enterprise corporate talent executives looking to attract, acquire, and develop the brightest candidates.”
Cohen is an accomplished industry veteran with over 15 years of experience transforming and leading media, marketing, and advertising technology firms to industry dominance, VC raises, and successful acquisitions. He is a sought-after speaker and frequently quoted industry expert, whose track record includes multiple award-winning PR, research, and branding campaigns. Most recently, Cohen served as Chief Marketing Officer of data-driven marketing services firm Fluent, where he built and led marketing from its start-up stage through a period of exponential growth, as well as two sales of the company to strategic enterprise buyers.
“The competition for top talent has never been as fierce as it is today,” said Cohen. “I am thrilled to join Ladders during this pivotal chapter in its history, where it is not only experiencing tremendous growth but is also creating incredible value for top-tier job seekers and corporate talent executives. Moreover, I am excited to be joining the company as we lead the charge to promote more diverse and inclusive hiring practices and workplaces across the country.”
With record-low unemployment rates across the U.S, the market for highly qualified executives and talent has become increasingly competitive. Ladders gives corporate talent acquisition and recruiting professionals a platform to precisely target the best and most active candidates, while simultaneously enabling job seekers to conduct focused searches for the most desirable, high-paying roles in their fields.