Destination Wants PR Firm for Korea

Steve’s breakdown: Responses are due Jan. 3. Go to rfpadmin@thebrandusa.com for the RFP . CC responses to rfpadmin@bmg.travel.

WASHINGTON, DC: Brand USA is looking for a PR firm to handle a nearly $600K PR push in Korea to promote America as a premier travel destination with many unique experiences.

The firm will tap into the power of earned media, events and stakeholder communications to promote the range of travel options available in the US.

With budget set at $583K, the destination marketing organization wants a firm “to create and implement approved annual strategic travel trade plan aimed at increasing visitation and visitor spend to the USA,” according to its RFP.

The agency will be responsible for “strategic oversight, planning and execution of all trade activities” in Korea.

It is expected to make direct outreach to tour operators, wholesalers, travel agents, corporate/incentive buyers and airlines.

Brand USA also wants the PR firm staffers to represent it at trade shows and other travel-related events.

The contract will begin Feb. 1 and run for a year with options to renew the agreement.

Proposers are also required to send eight hard copies via FedEx or UPS to:

Brand USA Headquarters
C/O RFP Administrator
1725 Eye St. NW, Suite 600
Washington, DC 20006
ATTN: RFP—Travel Marketing & Public Relations Services in Korea

Source:

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