Membership based hospitality client w/ no agency to finally get serious
Steve’s breakdown: Here’s the new CMO’s job: “focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates.”
Sound like a Direct Lead . . .
LAS VEAGAS, NV: Diamond Resorts announced today that Jeffrey Solomon has joined the company as Chief Marketing Officer to oversee global growth initiatives.
Solomon has extensive experience leading marketing and operational teams to success at premiere hotel and gaming properties. He most recently held the role of Senior Vice President and Chief Operating Officer of Affinity Gaming, Inc., where he helped drive operations at 11 casinos in seven markets and delivered double-digit property level EBITDA growth. Under his leadership, the company also set an all-time EBITDA record and increased guest service scores and labor efficiency.
Prior to that role, Solomon held various positions within Caesars Entertainment Corporation and Harrah’s Entertainment, Inc., including serving as Senior Vice President of Marketing Strategy/Regional CMO and Vice President & General Manager of Rio All-Suite Hotel and Casino. Solomon holds a MBA from the UCLA Anderson School of Management and a bachelor’s degree in history from Dartmouth College.
“We are thrilled to have Jeff on our senior team,” said Michael Flaskey, Chief Executive Officer of Diamond Resorts. “He is a very effective leader, who holds himself and his teams to the highest standards and consistently challenges existing paradigms with the goal of achieving the best results. Jeff will maintain ownership of our customers and owners from beginning to end. His focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates all while maximizing lifetime value.”
“Diamond Resorts has expanded significantly over the past year, and I am excited to become part of the team,” Solomon said.