Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that.

BTW, as far as I can see, Zimmerman is no longer the AOR so jump!

PARADISE ISLAND, Bahamas: Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island, the leading destination resort in The Bahamas, is pleased to announce the appointment of Lauren Snyder, Chief Marketing Officer, for the company.  Snyder, based between New York and Paradise Island, will assume her new position immediately and will work under the direct leadership of Karawan.

A marketing innovator with more than 25 years of global experience in hospitality, advertising and entertainment, Snyder returns to Atlantis after a seven year hiatus from the company, previously holding the position of Chief Communications Officer for Kerzner International, the prior owner and operator of Atlantis.  During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the successful arrival of the Hurricane Katrina dolphins.  She also had global oversight of the opening of Atlantis, The Palm in Dubai.  In her professional career, she has also served as Acting Chief Marketing Officer at Morgans Hotel Group, Executive Vice President and Chief Communications Officer at IPG Mediabrands (IPG) and Senior Vice President of Corporate Communications at Gemstar-TV Guide.

“With an extensive track record in launching successful brands, solving complex brand issues and interacting in both the public and private sector, Lauren’s key strength is building bold and dynamic multi-channel global marketing campaigns alongside the execution of high profile media relations,” said Karawan.  “She is known for vibrant team building, multidisciplinary motivation and mentorship and was also one of the first executives to implement truly integrated entertainment marketing in a meaningful way.  I’m excited to once again work alongside Lauren to bring Atlantis to its place as a Northstar in the destination resort business.”

In her new role, Snyder is responsible for overseeing the relaunch of Atlantis, including planning, development and execution of all marketing, advertising and communications initiatives. Her primary responsibility is to generate revenue through successful marketing tactics, strategic brand integrations and advertising.  Snyder will cultivate the brand’s mission and vision across its marketing campaigns on various platforms including television, mobile, and social media and to targeted audiences in order to accomplish revenue objectives.

“I can’t imagine a better time or a better team to bring Atlantis forward.  The incredible staff of 7500 amazing Bahamian ambassadors coupled with the resort’s continued mission to preserve and protect the Bahamian oceans, marine life and coral reefs is in perfect synergy with travel desires today.  It’s a great feeling to be part of the shared mission that will shine a spotlight on all that is singular about Atlantis, Paradise Island,” shared Snyder.

Snyder is a graduate of Brandeis University and University of Copenhagen.

About Atlantis, Paradise Island resort, The Bahamas

Atlantis, Paradise Island is a unique, ocean-themed destination located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 141-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Dolphin Cay, the resort’s interaction and education center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants.

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