Zoo Account Anyone?

Steve’s breakdown: The closest I’ve come to a zoo account was pitching The Bronx Zoo and we “came in second” to an agency that went totally off brief and won the biz with a retail pitch. Exactly what the client said they didn’t want. Let that be a lesson to you when approaching ZooTampa. They’re looking for a new CMO and that could mean a review soon.
The job description is below.
TAMPA, FL: Senior Vice President/Chief Marketing Officer
Position Information: Full-time Exempt

Position Summary

This position provides strategic leadership and coordination of Zoo’s marketing and sales objectives spearheading successful growth of earned revenue and enhanced evolution of ZooTampa’s brand.
Essential Functions
  • Direct all institutional marketing and sales functions.
  • Develop strategic marketing plans aligned with Zoo business and master plans.
  • Serve as steward of ZooTampa’s brand and ensure adherence to brand strategies.
  • Plan and coordinate integrated communications and public affairs efforts.
  • Direct and progress Zoo Tampa website, e-commerce and social media initiatives.
  • Lead creative production and implementation of seasonal consumer events.
  • Guide development of all company advertising as well as promotional collateral.
  • Serve as member of Zoo Tampa’s Executive Leadership Team.
  • Participate in board of trustee meetings and serve on associated committees.
  • Create a culture of excellence, success and ongoing goal achievement.
  • Administer marketing team operations and resources to deliver efficient managed growth.
  • Analyze and evaluate the effectiveness of sales methods and results.
  • Represent the company at relevant community and/or business meetings/trade shows.
  • Manage and monitor incentive plan to monitor performance and motivate staff.
Qualifications and Experience
  • Bachelor’s degree in Marketing or related field with masters degree or equivalent preferred.
  • Ten to fifteen years of related marketing experience; or equivalent combination of education and experience.
  • Excellent strategic planning skills.
  • Very strong organizational skills.
  • Excellent interpersonal and communication skills, including presentation skills.
  • Proven track record in marketing, branding, communications, and event production.
  • Experience in managing advertising, including managing agency relations.
  • Experience with initiating and assessing market research.
  • Proven ability to accurately forecast, track performance and financial trends.
  • Demonstrated capacity in making informed decisions of consistently high quality.
  • Ability to anticipate, think ahead and plan over multiple-year time span.
  • Aptitude to build and sustain high performance teams.
  • Proven ability to lead people and get results through others.
  • Highly capable in organizing and managing multiple priorities.
  • Resourceful problem resolution capabilities at both a strategic and functional level.
  • Proven ability to create synergistic and collaborative relationships.
Other Requirements
  • Conduct all activities in alignment with AZA standards and guidelines, all relevant laws and regulations, safety standards, and standards that ensure animal welfare.
  • Previous zoo, aquarium or theme park experience preferred, but not required.
  • Ability to work long hours and varying shifts, including nights and week-end, to support special events and the needs of the operation.
  • Some travel required (15%).
  • Proficient with Microsoft Office and ability to adapt well to other computer programs.


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