Checking-in as CMO
Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want to shake things up a bit. Will Wieden & Kennedy hold on to the account even though their entire agency is probably still freaking out about winning Ford? Your call . . .
SAN FRANCISCO, CA: Airbnb has appointed Vinayak Hegde as lead of ‘global growth marketing and traffic platform’ as well as handle all marketing activities for its Homes division.
While Airbnb stopped short of naming Hedge as its chief marketing officer, a role still vacant since the departure of Johnathan Mildenhall nearly a year ago, Hedge has close to two decades of marketing experience at Amazon and more recently, at Groupon, where he was the e-commerce company’s senior vice president and global CMO.
“I’m thrilled for our company and our global community that Vinayak Hegde is joining Airbnb,” said Greg Greeley, president of Homes.
“His expertise in global performance marketing will have a huge impact in bringing the benefits of the Airbnb-way of traveling to guests around the world.”
The company also announced that Laura Chambers has joined as head of Airbnb’s Homes Host category, where she will work on providing a better experience for Airbnb’s hosts.
These appointments comes after The Drum reported yesterday that Airbnb’s former CMO Mildenhall and global marketing director Alexandra Dimiziani had united to launch their own creative consultancy, Twenty First Century Brand.