Modcloth gets some really deep pockets

Steve’s breakdown: When we mean deep, we mean deep. Like, we’re talking Walmart deep. Other dotcoms Walmart has snagged include and In fact, if you’re think of going after any of these businesses, they are all under the division.

SAN FRANCISCO, CA: A fashion blog is reporting that Walmart will acquire an online fashion brand known for its eclectic and quirky styles.
Walmart’s division will acquire Modcloth, which cited the Jezebel fashion blog. The report comes on the heels of Walmart’s acquisition in February of online outdoor apparel brand Moosejaw.
Jezebel obtained a recording of Modcloth CEO Matthew Kaness telling employees about the deal, which is due to formally announced on Friday, the report said.
Modcloth was founded in 2002 and sells its own branded merchandise along with items from independent designers. The brand has made several forays into the physical space, including pop-ups.

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