280 Store Fashion Chain taps 2 CMOs

Steve’s breakdown: Avenue Stores, the plus-size retailer, is switching it up with these 2 hires and we expect more change on the horizon. They do not have an AOR

ROCHELLE PARK, NJ: Avenue Stores has appointed two retail veterans to its senior management team.

The value plus-size fashion retailer named Nancy Toth Viall as chief merchandising officer. She most recently served as senior VP/ GMM of merchandising and design/product development at Talbots. She has also held roles at May Department Stores and Casual Corner,

In addition, the retailer named Stephen Silbaugh as chief marketing officer. He most recently served as chief brand officer for Brookstone. He also held leadership roles held at L Brands, Ralph Lauren, Michael Kors and AT&T.

Both of the newly appointed executives assumed their new roles in November and report directly to Avenue CEO Liz Williams.

“We are delighted to welcome Nancy and Stephen to the Avenue management team. Their deep expertise in fashion and retail will be invaluable as we work toward strengthening our position as a leader in the plus-size women’s apparel industry,” Williams stated. “These exceptional leaders exemplify our efforts to refine our organizational structure to ensure we are strategically aligned to bring the most value to our customers and maximize growth opportunities.”

Avenue operates more than 280 stores across 35 U.S. states.

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