$5 million network account is born
Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that!
WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from the growth of online retailing, TV shopping giant QVC intends to acquire its rival HSN Inc. in a $2.1 billion deal.
The merger, announced Thursday, would create a company with $14 billion in annual sales, NPR’s Yuki Noguchi reports.
QVC’s parent company, Liberty Interactive, already owns a big chunk of HSN — 38 percent of its stock. Now it intends to purchase the remaining stake, closing the deal in the fourth quarter of the year, according to a company statement.
The deal involves stock trades, not cash: Investors in HSN would receive 1.65 shares of QVC stock for each share of HSN stock.
“Both companies, QVC and Home Shopping Network, have seen their sales decline as the retail landscape shifts as more consumers buy more products online,” Yuki reports. “Combined, the companies will operate five networks in the U.S., and will control home furnishing brands such as Ballard Designs, Frontgate and QVC’s online clothing seller Zulily.
“The companies also intend to invest in e-commerce and mobile operations,” Yuki says.
In recent years, media outlets like The Washington Post and Fast Company reported that QVC has “quietly” and “gracefully” mastered the transition from land lines to smartphones by making it easier for viewers to buy products on their devices. Last summer, Business Insider noted that mobile purchases were making up a majority of QVC’s e-commerce orders.
QVC revenues were $8.7 billion last year, CNN Money reports; HSN had $3.5 billion in sales.