Steve’s breakdown: Here’s one from the department of head scratching. Why would any mom buy crayon-toothpaste? Next thing you know, one of your kids is coloring the babies teeth with real Crayons.

Anyway, they are going to need help marketing this odd couple. At the very least, they are going to need some crisis management.

CHICAGO, IL: Sunstar Americas and Crayola have partnered on a new children’s toothpaste to make brush time “fun time” again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.
GUM Crayola Squeeze-A-Color Toothpaste is safe for children 2 years and up and comes in a variety pack of child-size tubes in three flavors: Melon Blast, Blueberry Burst and Jazzy Apple. Each tube is fitted with a patented small nozzle that dispenses a thin line of paste across the brush to encourage kids to be creative and use multiple strips every time they brush.

GUM Crayola Squeeze-A-Color Toothpaste comes in child-friendly 1.5-oz. tubes and can be used as part of a healthy oral care regimen with any of the GUM Crayola Toothbrushes and Flossers. It will be available at select national retailers in August.

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ACLink: [acLink name=”Sunstar Americas, Inc.” type=”advertiser” id=”a25umas=”]