Brand launch: Crayola Toothpaste
Anyway, they are going to need help marketing this odd couple. At the very least, they are going to need some crisis management.
CHICAGO, IL: Sunstar Americas and Crayola have partnered on a new children’s toothpaste to make brush time “fun time” again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.
GUM Crayola Squeeze-A-Color Toothpaste is safe for children 2 years and up and comes in a variety pack of child-size tubes in three flavors: Melon Blast, Blueberry Burst and Jazzy Apple. Each tube is fitted with a patented small nozzle that dispenses a thin line of paste across the brush to encourage kids to be creative and use multiple strips every time they brush.
GUM Crayola Squeeze-A-Color Toothpaste comes in child-friendly 1.5-oz. tubes and can be used as part of a healthy oral care regimen with any of the GUM Crayola Toothbrushes and Flossers. It will be available at select national retailers in August.
ACLink: [acLink name=”Sunstar Americas, Inc.” type=”advertiser” id=”a25umas=”]