Data Breach Leaves Client with their Pants Down

Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website.

These folks need some grownups in the room to help get through this storm. That’s your cue!

Ms. Kelley McCormick at kmccormick@underarmour.com is the Senior Vice President, Corporate Communications

BALTIMORE, MD: Sports apparel merchant Under Armour has become the latest victim of a massive digital theft of sensitive information about tens of millions of customers.

The Baltimore company disclosed Thursday that an intruder grabbed the email addresses and login information during a February break-in affecting about 150 million users of its food and nutrition website, MyFitnessPal.

Under Armour says the hacker didn’t obtain any payment information, Social Security numbers or driver’s license numbers. That means this break-in is unlikely to require credit and debit cards to be replaced or raise the specter of identity theft, as happened with big breaches affecting retailer Target and credit reporting agency Equifax that resulted in the departures of their CEOs.

Still, Under Armour says it is requiring all MyFitnessPal users to change their passwords.

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