Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy).

There seems to be too many chiefs in this world but anyway, it sounds like a great time to introduce your shop.

SEATTLE, WA: Blue Nile has named three new members of its senior executive team.

Erin Daley, a marketing veteran of 20 years, will join the online diamond retailer as chief marketing officer, Blue Nile said in a statement last week. She was most recently senior vice president and chief marketing officer at beauty company e.l.f. Cosmetics.

David Fleischman, vice president of global product at online travel brand Expedia, will take on the role as Blue Nile’s chief product officer. In addition, Blue Nile has promoted chief revenue officer Jon Sainsbury to chief strategy officer and international president.

All three executives will report to CEO Jason Goldberger, who succeeded Harvey Kanter in the top role in June.

“We’re excited for the deep experience in online retail and consumer engagement that Erin and David bring, and that Jon will continue to play a key role in the next phase of the company,” Goldberger said.

An investor group comprising Bain Capital Private Equity, Bow Street and Adama Partners bought Blue Nile in February for about $500 million.

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