Jo-Ann Hires SVP to Lead Marketing & Advertising Teams & Promotes a EVP, Merchandising & Marketing – Ratti Report Jo-Ann Hires SVP to Lead Marketing & Advertising Teams & Promotes a EVP, Merchandising & Marketing

Jo-Ann Hires SVP to Lead Marketing & Advertising Teams & Promotes a EVP, Merchandising & Marketing

JoAnnSteve’s breakdown: These guys do a surprising amount of newspaper advertising. So if you’re going to introduce yourself, think about that.

HUDSON, OH: Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, has announced two significant organizational changes in the merchandising and marketing areas.

Megan Featherston, formerly senior vice president, merchandising, at Jo-Ann, has been promoted to executive vice president, merchandising & marketing. In her new role, Megan will oversee the Merchandising, Marketing, and Business Intelligence & Analytics teams.

Prior to joining Jo-Ann in May, 2014, Megan was the executive vice president of merchandising for Haskell Jewels. Previously, she was president of the Fine Jewelry division of Sears Holdings and held leadership roles at Wilson Leather, Michaels, and Payless Shoe Source when it was a division of The May Company. Megan brings a wealth of merchandising and business leadership skills to her new position at Jo-Ann.

“Megan is a talented merchant with extensive experience in creating strategic merchandise assortments, providing inspiration to a broad customer base, while driving relevance and a strong price value position. I am confident that these skills, coupled with her exceptional leadership, will enable us to achieve our strategic initiatives at Jo-Ann,” said Jill Soltau, president and chief executive officer, Jo-Ann Fabric and Craft Stores.

Further building its leadership ranks, Jo-Ann has hired Amy Parker as senior vice president, marketing & advertising. Most recently, Amy was the chief marketing officer for Pet Supplies Plus and prior, chief marketing officer for the Home division at Sears Holdings. Previously, she was with Michaels, Toys R Us, and several other multi-unit chains. Amy brings deep experience in strategic marketing, building brands, customer acquisition and engagement.

“Amy’s track record of developing strategic customer engagement tactics and implementing diverse marketing strategies is the winning combination Jo-Ann needs to continue to reach and serve our customers,” said Soltau. “I am pleased to welcome such a talented and accomplished executive to the Jo-Ann team.”

To learn more about Jo-Ann or to find the Jo-Ann store nearest you, visit

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit To make creative connections, visit


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