Lands’ End is finally ready for You

Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking into.

DODGEVILLE, WI: Lands’ End has a new person at the top.
Jerome Griffith has officially taken the reins as CEO of the company, and also joined the board of directors. He succeeds Joseph Boitano and James Gooch, who have served as co-interim CEOs since September 2016, when CEO Federica Marchionni was forced out after less than two years amid an ongoing sales slump.
Griffith brings a wide range of consumer brand experience to the company, most recently serving as president and CEO at Tumi Holdings from April 2009 until its sale in August 2016 to Samsonite International.
He also spent part of his career at apparel and accessory retailers, such as Gap, Inc., Tommy Hilfiger and Esprit Holdings Limited.
From 2002 to 2009, he was employed at Esprit Holdings Limited, a global fashion brand, where he was promoted to COO and appointed to the board in 2004, then promoted to president of Esprit North and South America in 2006. From 1999 to 2002, he worked as an executive VP at Tommy Hilfiger. Prior to that, he served in various positions at J. Peterman Company, and Gap.

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