Needed: design, merchandising, marketing, retail, e-commerce & licensing
Steve’s breakdown: That’s what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that this account has been under the radar for years and you got yourself a prime prospect!
BELLEVUE, WA: Eddie Bauer has promoted an insider to lead the brand.
The specialty outdoor retailer named Damien Huang as president. He was most recently Eddie Bauer’s senior VP of merchandising & design. In his new role, Huang will oversee the design, merchandising, marketing, retail, e-commerce, licensing, international, and wholesale functions of the business. He will report to Mike Egeck, CEO of PSEB, the new operating company composed of Eddie Bauer and PacSun.
“He [Huang] has played a pivotal role in the transition of the Eddie Bauer business into a performance outdoor brand – and it comes as no surprise that performance product has grown at a double digit rate over the last five years under his leadership,” said Egeck. “His passion for the outdoors and his knowledge in building award-winning product will ensure that Eddie Bauer continues its strong momentum.”
Huang joined Eddie Bauer in March 2010 as senior VP of outerwear, accessories, and gear. He has held multiple senior product positions while at the company.
Eddie Bauer also announced that Mike Africa has been named VP of commerce, having responsibility for both the retail and e-commerce businesses.