“Out There” fashion company seeks marketing help

“Out There” fashion company seeks marketing help


Steve’s breakdown: Dolls Kill not only has an awesome brand name & URL, they also have creative that’s all over the place. Those are all good things when coupled with the fact they are searching for a CMO.

They love to get the word out so this would be a fun & exciting client. Read the CMO job description below and maybe do some brainstorming.

Bobby Farahi is the CEO and here’s the Marketing Team’s LinkedIn link.

SAN FRANCISCO, CA: Named “The Fastest Growing Retailer in the US”, Dolls Kill is a fashion brand that boldly empowers young people to celebrate their individuality. With over two million followers on Instagram, we’ve become a cult favorite among DJs, celebrities and artists around the world. Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more.
About the Role
As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resources to build a team, internally and externally, to help you execute on the strategy you develop. You will work directly with our Co-Founder/CEO and take full ownership of our online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.


Responsibilities

  • Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
  • Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
  • Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.
  • Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
  • Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

Requirements

  • Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging etc.);
  • You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
  • Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.

Source:

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