Outdoor Retailer Expected to Review Advertising

Steve’s breakdown: Camping World Holdings just bought Uncle Dan’s Outfitters and you know they will be taking a long hard look at the lack of advertising.

CHICAGO, IL & BOWLING GREEN, KY: The largest U.S. chain dedicated to recreational vehicles is acquiring another company.

Camping World Holdings announced that it will purchase Uncle Dan’s Outfitters, a specialty retailer of outdoor gear, apparel and camping supplies. The new company will strengthen Camping World’s efforts to expand its presence in the broader outdoor lifestyle market.

Specifically, Camping World will use Uncle Dan’s Outfitters e-commerce platform to increase its customer reach and add new quality product offerings. Uncle Dan’s Outfitters will also serve as the official supplier of outdoor gear, apparel and camping supplies to the company’s rebranded Gander Outdoors retail stores across the country.

Gander Mountain, a retailer focused on hunting, fishing, camping, and outdoor gear, is one of Camping World’s many acquisitions over the last six months. In addition to acquiring certain assets of Gander Mountain, the company also acquired Overton’s, a boating and marine accessories company, and TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.

“Under the leadership of Brent Weiss and family for over 45 years, Uncle Dan’s Outfitters strengthens Camping World Holding’s efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business,” said Marcus Lemonis, chairman of Camping World Holdings. “The management team not only possess strong knowledge of the outdoor outfitter market, but also has a keen eye for the development and invention of new product offerings.”

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