This product launch from Tom’s of Maine could wake this marketer
Steve’s breakdown: Tom’s of Maine has been way too quiet the past few years and this launch of their whitening tooth paste, particularly, could be the moment to pounce. In fact, I think they will put more behind this product than all others combined.
KENNEBUNK, ME: Tom’s of Maine is adding four new products to its natural portfolio to meet the personal care needs of both parents and kids.
The company is unveiling Luminous White advanced whitening toothpaste, men’s Naturally Dry North Woods antiperspirant, and Wicked Cool! boys and girls deodorants formulated especially for kids when they’re ready. All of these natural products are free from artificial dyes, fragrances, flavors and preservatives. Each of the products are now available exclusively at Target as part of the Made to Matter – Handpicked by Target program.
“Our Tom’s of Maine family takes pride in creating natural products that work for you and your family,” said Nancy Pak, general manager for Tom’s of Maine. “We are honored to be one of 20 industry-leading natural and sustainable brands selected for the Made to Matter-Handpicked by Target 2016 program. These new offerings reflect our long-standing commitment to delivering effective, natural options that can be part of a family’s wellness journey.”
- Tom’s of Maine new Luminous White is the most advanced natural whitening toothpaste from the natural oral care leader. It has a suggested retail price of $4.99, is made from biodegradable ingredients, mineral-derived ingredients, and water and is gluten and paraben free with no artificial colors, flavors, sweeteners or preservatives. The tube and its carton are both recyclable through the TerraCycle collection program
- Tom’s of Maine’s new Men’s Naturally Dry North Woods is the first men’s antiperspirant from Tom’s of Maine that uses sustainably sourced aluminum to provide 48 hour wetness and odor protection. The product contains no artificial fragrances, colors or preservatives, and is currently available for a suggested retail price of $4.79.
- Tom’s of Maine new Wicked Cool! boys and girls deodorant is the brand’s first natural deodorant formulated just for kids to provide 24-hour odor protection for boys and girls with no aluminum, parabens or artificial fragrances. Wicked Cool!, with a suggested retail price of $4.29, is made entirely from plants with 100% natural fragrances, including Summer Fun for girls and Freestyle for boys.