Steve’s breakdown: These folks might be on the right track but they might need an good marketing idea.

KENNEBUNK, ME: Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

To celebrate the launch, Tom’s of Maine is inviting consumers to tweet their pledge to make a switch to @TomsofMaine using the hashtag #naturallyclean. The first 500 people to do so beginning March 28 through March 29 at 9 a.m. Eastern Standard Time are eligible for one free Tom’s of Maine Naturally Clean toothbrush.

Tom’s of Maine Naturally Clean toothbrush is BPA-free No. 7 plastic and is available with soft or medium bristles in green, blue or purple hues with mineral-based pigments. It is recyclable through the Tom’s of Maine TerraCycle collection Program, which gathers toothbrushes, as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills.

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