Two companies dipping their toes in retail are low hanging fruit . . .
Steve’s breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking into for prospecting.
NEW YORK, NY: Harrys of London has dropped anchor in New York.
The upscale British footwear brand has opened its first freestanding U.S. store, on Park Avenue in Manhattan. The opening marks Harry’s move toward global expansion following the sale of the brand to Charles S. Cohen, a New York commercial real estate developer, in May 2017.
The 775-sq.-ft. Manhattan store was designed by New York-based Christian Lahoude Studio and inspired by London’s historical gentlemen’s clubs and Mayfair Hotels. Wood mouldings, engraved panels in mirrors and tone on tone panelling on walls give hints of traditional British architectural elements, transformed into a modern design.
One of the most prominent and eye-catching elements in the store is the delicate rose gold trim, which is continuous throughout the space and utilized to frame specific areas. The trim, with integrated lights, helps transforms the brand’s characteristics of modern technology and quality into a physical manifestation.
The floors are oak smoke fumed wood in a herringbone pattern, with an oiled finish. The space features Italian gray marble accents.
Harrys of London was founded in 2001. The collection is carried by top retailers around the world, including Bloomingdales, Harrods, and Selfridges.
AUSTIN, TX: Online, QVC lifestyle brand tries on brick-and-mortar
Lug is flying high.
The brand, which specializes in stylish and functional bags and accessories, has opened its first-ever store, at Baltimore-Washington Thurgood Marshall International Airport.
The 1,290-sq.-ft. store is designed around the brand’s iconic vibrant colors and prints. In each corner of the store, touch screen kiosks offer an interactive experience for travelers looking for fun and functional gear. To help travelers stay hydrated, a water station is located in space, next to a display of the brand’s colorful water bottles.
Founded in 2005 by Ami and Jason Richter, Lug was created with the simple goal of freshening up the travel bag and accessory market with fun, functional and colorful designs. The brand shot to fame when it was featured on the coveted “O List” in O, The Oprah Magazine. In 2015, Lug joined QVC, where its products are featured in broadcasts that reach over 100 million American households.
“We are flying high with excitement over our first-ever retail store — and by design, it is in an airport, where we can personally interact with individuals and families to help them travel with style and function to destinations around the world,” said co-founder Richter.