Vape World seeks to toke up with a new CMO

Steve’s breakdown: Vape World, is a leading distributor of “aromatherapy products” but what we see is they make stuff you can smoke weed with. If that doesn’t bother you, make this call because they are growing by leaps-and-bounds.

Here’s the CMO job description:

BOCA RATON, FL: Warehouse Goods, a forward thinking corporation also known as Vape World, is a leading distributor of aromatherapy products based in Boca Raton, Florida. Founded in 2005, Warehouse Goods has quickly become the industry leader in the aromatherapy vaporizer space, known for our exemplary customer service, unique product line, competitive prices, and unparalleled educational resources. Named to Inc 500’s fastest private growing companies list in 2010, Warehouse Goods is experiencing rapid expansion and is in need of talented individuals to help contribute to the Vape World team.

The Vape World Sales Team is looking for Chief Marketing Officer to ensure the effectiveness and efficiency of all branding and marketing strategies for consistent business growth. This ideal candidate will be analytic and creative with experience leading teams of marketing and sales professionals.


  • Responsible for overseeing all marketing responsibilities as they pertain to sales, customer service and retention, advertising, product management, media relations, and promotions
  • Providing oversight of all email marketing, social media marketing, and promotional campaigns
  • Developing and managing existing business relationships and promotion of the corporate brand
  • Analyzing and adjusting branding strategies to accommodate changes in the market
  • Coordinating marketing budgets and managing expenditures
  • Recruiting, managing, and supervising creative staff members
  • Maintaining an industry-leading brand position by developing innovative and ongoing marketing campaigns
  • Developing and managing all creative deliverables
  • Overseeing creation of all press releases, written content, and product reviews
  • Traveling to numerous trade shows and marketing events
  • Analyzing data from target markets and making data-driven marketing decisions
  • Conducting engagement analysis
  • Interfacing with contractors to facilitate marketing strategies
  • Serving as a liaison to B2B and B2C sales teams in order to coordinate and enhance marketing efforts
  • Problem solving fundamental questions, as well as more complex issues that require a deeper analytical understanding
  • Exceeding customers expectations on a daily basis
  • Learning, understanding, and applying acquired knowledge and experience to help contribute to our team’s success
  • Staying on top of market trends to be able to educate our clients on the ever-changing space of vaporization
  • Responding to emails in a upbeat, timely, professional manner using proper grammar and writing skills
  • A keen ability to multi-task without losing sight of our core ideals
  • Answering incoming phone calls in a timely fashion with confidence and conviction


  • Candidate must be willing to relocate to Boca Raton, FL
  • Bachelor’s education plus extensive experience in the field
  • Preference will be given to candidates with a Master’s degree in Marketing
  • 10 years experience in senior leadership with experience in marketing and sales management preferred
  • Proven experience leading teams of marketing and sales professionals
  • Past experience participating in sales and business development activities
  • Tech-savy and able to operate or learn common applications (MS office suite, Adobe Photoshop, etc.)
  • Knowledge of Web 2.0 marketing technologies
  • Experience in social media marketing via Twitter, Instagram, Facebook, etc.
  • Available to travel extensively
  • Excellent written (grammar) and verbal communication skills
  • Eager to learn with a deep understanding of a team environment
  • Ability to perform due diligence before acting on a situation; being able to take constructive criticism to better improve one’s performance
  • Writing sample will be requested


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