$19 billion insurance co has new CMO and no AOR

Steve’s breakdown: Transamerica Insurance has just brought on a CMO from Protective Life where he built a team for consumer marketing. Seems Transamerica is ready to do the same with a new AOR.

BALTIMORE, MD: Transamerica today announces the appointment of Frank Sottosanti as Chief Marketing Officer. In this role, Sottosanti will lead Transamerica’s marketing, brand management, digital platforms, content delivery, innovation effort and channel marketing support for the organization’s distribution strategy.

“Frank brings a wealth of knowledge and an impressive track record to this role,” said Dave Paulsen, executive vice president and chief distribution officer for Transamerica. “We are looking forward to him providing strategic leadership as CMO by further executing on the innovative and transformational brand and digital platform initiatives that we have in development to enhance our customer, advisor and employer experiences.”

Sottosanti has more than 20 years of sales and marketing experience in the financial services, insurance, consumer packaged goods and entertainment industries. He served in a similar role with Protective Life since 2012, where he developed and directed the efforts of a new consumer marketing team to create innovative digital marketing strategies to build brand awareness, relevance and trust.

His career path also included marketing leadership positions at BBVA Compass, Wachovia Bank, Bank of America and the Coca-Cola Company.

“I’m looking forward to this exciting chapter in my career,” Sottosanti said. “Transamerica has earned its reputation as one of the country’s most respected and dynamic brands in the insurance and financial services industry. Our goal is to build on that and create more opportunities for individuals to grow and protect their wealth and health. We also will continue to evolve in order to maintain relevance throughout all stages of the financial lives of our consumers, advisors and financial professionals.”

A native of Connecticut, Sottosanti earned a bachelor’s degree from Bucknell University and an MBA in finance and marketing from the Leonard N. Stern School of Business at New York University.

About Transamerica

With a history that dates back more than 100 years, Transamerica is recognized as a leading provider of life insurance, retirement and investment solutions, serving millions of customers throughout the United States. Recognizing the necessity of health and wellness during peak working life in order to enhance the prospects for a lifetime of financial security, Transamerica’s dedicated professionals work to help people take the steps necessary to live better today so they can worry less about tomorrow. Transamerica serves nearly every customer segment, providing a broad range of quality life insurance and investment products, individual and group pension plans, as well as asset management services. In 2016, Transamerica fulfilled its promises to customers, paying more than $7.2 billion in insurance and annuity benefits, including return of annuity premiums paid by the customer. Transamerica’s corporate headquarters is located in Baltimore, Maryland, with other major operations in Cedar Rapids, Iowa. Transamerica is part of the Aegon group of  companies. Based in the Netherlands, Aegon is one of the world’s largest providers of life insurance, pension solutions and asset management products, operating in more than 20 markets worldwide. For the full year of 2016, Aegon managed $784 billion in revenue generating investments. For more information, please visit www.transamerica.com.

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