Allstate CMO Resigns

Steve’s breakdown: I don’t think they were planning on any advertising changes before this happened. But since it has, it makes me wonder about the wisdom of taking over Esurance which has been the advertising hot potato of the industry.

NORTHBROOK, IL: Allstate Chief Marketing Officer Mark LaNeve resigned Monday for personal reasons, according to the company.

LaNeve’s announcement comes amid a number of personnel changes announced by the Northbrook-based insurer: Matt Winter was named president of Allstate Auto, Home and Agencies; Don Civgin named president of Allstate Financial; and Steve Shebik was promoted to chief financial officer.

“I regret having to leave Allstate since our strategy and hard work are beginning to pay off,” LaNeve said in a statement Monday. “Allstate is a great company with an awesome brand, a winning strategy and strong leadership.”

Allstate Chairman, President and CEO Thomas J. Wilson said LaNeve’s resignation was “a personal one.”

“Mark and Matt have made tremendous progress together over the last five months, working as a team to establish the priorities for the Allstate Auto, Home and Agencies organization,” Wilson said. “We accept Mark’s decision and are confident in the abilities of our strong leadership team to generate results that will have Allstate win in the marketplace.”

Winter will lead Allstate’s personal businesses that provide auto and home insurance through Allstate agencies. Winter was previously senior executive vice president of Allstate’s Insurance Operations and president and chief executive officer of Allstate Financial. He successfully repositioned Allstate Financial by shifting its focus to underwritten products sold through Allstate agencies and the workplace.

Civgin will take over leadership for Allstate Financial. Civgin has been chief financial officer since 2009 and has significantly expanded risk management capabilities, managed the company’s capital and led the acquisition of Esurance and Answer Financial. Civgin will continue to oversee the Esurance and Answer Financial management teams.

Shebik will continue efforts to expand risk management functions and manage the company’s capital. He has held senior finance roles in property and casualty, Allstate Financial, investments and treasury areas over the last 16 years.

In addition, Allstate announced Chief Risk Officer Steve Verney is being promoted to the senior leadership team, reporting directly to Wilson. Verney began his Allstate career in 1981 and has served in a broad array of positions, including vice president, treasurer and vice president, finance for both Allstate Protection and Allstate Financial.

“This new structure leverages our strong leadership team, is consistent with our strategy of providing differentiated products and services for unique customer segments and will drive focus on our 2012 operating priorities,” said Wilson.

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